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Cricket academy AI & automation · Dubai & Abu Dhabi

Fuller nets and junior squads for cricket academies without the admin.

We build cricket academy AI automation that answers parents on WhatsApp, books trials and net sessions, chases term fees and keeps coaches informed, planned by the team behind digital work for ADNOC and Royal Jet.

✓ Trial requests booked into real coaching slots
✓ Parents answered in English & Arabic, evenings included
✓ Safeguarding questions always passed to a coach

A senior team with offices in Dubai & Abu Dhabi

Get your free Cricket Academy Automation Audit
A recorded 15-minute session tracing how trial requests, net bookings and fee reminders move through your club today, followed by three written automation ideas within 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    AI and automation built by our team for

    Pure Health · MATH Financial Group · Balqis Capital · Dubai Buyers Club · Al Kabban & Associates·

    The problem

    Why most cricket academies lose players in the inbox.

    01

    Trial requests left on read

    A parent asks about under-11 trials on a Friday evening, the head coach sees it on Monday, and the family has already joined the academy that answered first.

    02

    Fee chasing by hand

    Term fees, kit orders and tour deposits are tracked in spreadsheets and chased one message at a time, so coaches spend evenings on reminders instead of sessions.

    03

    Net bookings on a group chat

    Adult members and corporate teams request lanes through scattered messages, which leads to clashes, empty slots on quiet nights and no clear record of who paid.

    Our solution

    The Cricket Club Operations System: from first message to match day.

    Each workflow feeds the next, so a parent inquiry becomes a trial booking, a registered player, a paid term and a place on the squad list.

    i.

    Club workflow review

    We map trials, registrations, nets, fees and fixtures as they run now.

    Process mapping

    ii.

    Parent-facing AI agent

    Answers age groups, timings and fees, then books trial sessions.

    AI assistant

    iii.

    Nets & fees automation

    Lane bookings, payment links and overdue reminders run on their own.

    Workflows

    iv.

    Coach handover rules

    Selection, injury and welfare questions go straight to a named coach.

    Human control

    v.

    Term-end review

    Trials booked, fees collected and hours saved, reviewed with your committee.

    Measurement

    AI & automation for cricket academies

    Agent, workflows and website planned by one club-minded team.

    Your registration page, WhatsApp assistant and fee reminders are designed together, so a parent who finds the academy online moves from question to trial without being passed around.

    i.

    Brand & Web Experience

    Positioning, identity and conversion-led websites that make a premium price feel obvious.


    Web design →

    ii.

    Search & Visibility

    Be the answer on Google, Maps and AI assistants — then accelerate with precise paid search.


    SEO & Ads →

    iii.

    Growth Systems

    AI concierges, WhatsApp booking and CRM automation that answer every enquiry in seconds.


    AI automation →

    Junior cricket safeguarding

    Automation that treats junior players with proper care.

    Cricket academies hold details about children, so the assistant collects only what registration needs, never discusses a child’s selection or welfare, logs every chat and follows the UAE Personal Data Protection Law in general terms.

    Minimal data taken from parentsIncluded

    Welfare concerns routed to coachesIncluded

    No selection talk from the botIncluded

    Access limited by staff roleIncluded

    Club accounts kept in your nameIncluded

    Engagements

    Clear pricing. Serious results.

    Starter

    AI Starter

    10 hours for simple automations and AI agents.

    AED 3,500

    per project


    —  Discovery, setup and development
    —  Simple automations and AI agents

    Discuss automation
    Most popular · Pro

    AI Pro

    20 hours for advanced automations and integrations.

    AED 7,000

    per project


    —  Discovery, build and integration
    —  Advanced automations

    Discuss automation
    Advanced

    AI Advanced

    30 hours for complex workflows and multi-agent systems.

    AED 10,500

    per project


    —  Discovery and development
    —  Complex, multi-agent workflows

    Discuss automation
    Dazzle

    AI Dazzle

    40 hours for enterprise-level automation.

    AED 14,000

    per project


    —  End-to-end build and optimisation
    —  Enterprise-level automations

    Discuss automation

    Why cricket academies choose Bdazzil

    Four reasons cricket clubs automate with us.

    Committees and head coaches want less admin without losing the personal touch parents expect. Here is how we protect both.

    01

    Senior builders only

    The founders design your workflows personally and remain your contact after the assistant goes live.


    Founder-built →

    02

    Seasons built in

    Summer heat breaks, tour windows and term calendars are part of the logic, not an afterthought.


    Cricket calendar →

    03

    Coaches stay in charge

    Staff can read any chat, correct an answer and take over a conversation whenever they choose.


    Human override →

    04

    Nothing held back

    Workflows, logins and member data belong to the academy, documented so a new administrator can pick them up.


    Your workflows →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients
    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    Cricket academy committees usually want to know.

    Can the assistant book trials for different age groups?

    Yes. It asks the child’s age and experience, offers the right trial slots from your schedule and confirms by WhatsApp with a reminder the day before.

    Will it work with our club management or booking software?

    Usually, yes. We connect common club platforms, calendars, payment links and spreadsheets through Make, Zapier, n8n or custom integrations, after checking what your system allows.

    How do you keep children's details safe?

    The agent collects only what registration needs, access is restricted by role and data is handled in line with the UAE Personal Data Protection Law. Welfare topics always go to a coach.

    Does the cricket academy agent speak Arabic?

    It replies in Arabic or English to match the parent. Many academies also want Hindi or Urdu support, which we can test with you during rollout.

    What does cricket academy AI automation cost?

    Cost for cricket academy AI automation depends on the workflows, channels and systems we connect, and we suggest a scope after the free audit. Messaging and AI usage fees are billed by those platforms.

    What happens when a parent wants to speak to a coach?

    The assistant hands over straight away, with the conversation summary attached, and tells the parent when to expect a reply from a named person.

    Do we sign up for a fixed term?

    There is no long lock-in, and the commitment is written down before any build starts. Your club keeps every workflow, login and record whether or not we stay involved.

    Can you help cricket clubs in Abu Dhabi and further afield?

    Yes, we work with clubs throughout the UAE and elsewhere in the GCC. Rollout is scheduled together at kickoff, based on how many workflows you start with.

    AI & automation insights

    Thinking for decision-makers.

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    Now onboarding for Q4 2026

    Let your academy spend evenings coaching, not chasing.

    Request your free Cricket Academy Automation Audit, or start a WhatsApp chat with Louis today.

    Get my free auditWhatsApp +971 50 384 7594