Brand guidelines · Dubai & Abu Dhabi
Brand guidelines that keep every team on the same page.
We write and design practical brand guidelines that show your staff, agencies and suppliers exactly how to use your identity, voice and templates. Produced by the senior team behind digital work for SEHA, ADNOC and Cleveland Clinic Abu Dhabi.
✓ Clear correct and incorrect examples throughout
✓ Visual and verbal rules in English and Arabic
✓ Delivered as a PDF, online portal or both
Trusted by founders and leadership teams across the UAE
Get your free Brand Guidelines Review
A recorded review of your current guidelines or brand files, highlighting gaps, unclear rules and inconsistent usage, with three changes that would make them easier to follow.
Brands and design created by our team for
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
The problem
Why most brand guidelines end up ignored.
01
Too long to be useful
Lengthy manuals written for designers leave marketing staff and suppliers guessing, so they skip the document entirely and improvise with whatever files they can find.
02
Rules without examples
Guidelines that state principles but never show correct and incorrect usage lead to stretched logos, off-brand colours and materials that make a serious business look careless.
03
Out of date on arrival
Static documents rarely reflect new services, templates or channels, so teams stop trusting them and each department quietly creates its own version of the brand.
Our process
From scattered brand files to one trusted reference.
A five-stage process with agreed chapters and review rounds, so the finished guidelines reflect how your organisation actually works and who will rely on them.
i.
Asset & usage audit
We gather existing logos, templates and materials, reviewing how the brand is currently used across departments, agencies and locations.
Week 1
ii.
User & structure planning
We identify who will rely on the guidelines, from marketing to procurement, and plan chapters around the decisions each group makes.
Week 2
iii.
Visual rules & examples
Logo usage, colour, typography, imagery and layouts are documented with clear correct and incorrect examples for everyday situations.
Weeks 3–4
iv.
Voice & bilingual standards
Tone of voice, writing rules and Arabic typography standards are added, so copy and design stay consistent in both languages.
Week 5
v.
Publishing & training
Guidelines are published as a designed PDF or online portal, with an organised asset library and a briefing session for your team.
Week 6+
Branding services
Ten ways we build brands that stand apart.
From strategy to identity to every touchpoint, we build brands that feel premium and consistent in English and Arabic. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why organisations trust us with their brand standards.
Good guidelines save hours of back-and-forth and protect your reputation every time someone creates something new. This is how we make ours genuinely usable.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
Brands that win clients.
Balqis Capital
Balqis Capital
Masuma Ayurveda
Masuma Ayurveda
Balqis Elite
Balqis Elite
Palm Coast 37
Palm Coast 37
SSMC
SSMC
Every guidelines project includes
Clear brand rules for everyone who uses them.
Nothing left to interpretation. Every Bdazzil guidelines project covers the visual, verbal and practical rules your team and suppliers need to produce on-brand work.
Logo usage, clear space & minimum sizesIncluded
Colour specifications for print & screenIncluded
Typography rules in English & ArabicIncluded
Tone of voice & writing standardsIncluded
Correct and incorrect usage examplesIncluded
Organised asset library & templatesIncluded
Engagements
Clear pricing. Serious results.
Branding
Starter
Logo Starter
A simple logo for websites, internal documents and small projects.
AED 2,000
one-off
— Simple logo design
— Ready for digital use
Most popular · Pro
Logo Pro
A professional logo crafted for digital, print and marketing.
AED 4,000
one-off
— Professional logo design
— Full brand considerations
— Digital and print ready
Advanced
Brand Guideline
A complete guideline so your brand is used consistently.
AED 8,000
one-off
— Logo usage and colour palette
— Typography and tone of voice
— Image style and brand mission
Dazzle
Branding Dazzle
Logo Pro and a complete brand guideline in one package.
AED 11,000
one-off
— Logo Pro
— Complete brand guideline
— Best value
Graphic design
Starter
Stationery Starter
Business card, letterhead and envelope designs.
AED 2,000
one-off
— Business card
— Letterhead
— Envelope
Most popular · Pro
Profile
A company profile of up to 12 pages.
AED 5,000
one-off
— Up to 12 pages
— Structured layouts
— Print and digital files
Advanced
Profile Pro
A company profile of up to 24 pages.
AED 9,000
one-off
— Up to 24 pages
— Services and case studies
— Print and digital files
Dazzle
Profile Dazzle
A report of up to 100 pages, such as an annual or sustainability report.
AED 28,000
one-off
— Up to 100 pages
— Infographics and data design
— Print and digital files
Branding by industry
Brands built for every industry.
We know the buyers, competitors and expectations in each sector, so your brand feels credible from the very first impression. Choose your industry to see how we brand for it.
35 industries · select yours to learn more
In their words
FAQ
Questions about brand guidelines.
What should brand guidelines include?
Effective guidelines cover logo usage, colour, typography, imagery, layout, tone of voice and practical templates. The best ones also show correct and incorrect examples, so anyone can apply the rules without needing a designer.
How much do brand guidelines cost?
Cost depends on the size of your identity, the number of chapters and whether you need a PDF, an online portal or both. Pricing is quoted after a free strategy call.
Can you create guidelines for a brand you did not design?
Yes. We audit your current identity, collect the working files and document the rules clearly. If we find gaps, such as missing Arabic lockups, we flag them and recommend how to resolve them.
Do you include tone of voice in the guidelines?
Yes. We document how your brand writes as well as how it looks, including vocabulary, sentence style and examples for the website, social media and client communications.
Should our guidelines be a PDF or an online portal?
A PDF works well for smaller teams and external suppliers. An online portal suits larger organisations that need searchable rules and downloadable assets, and many clients choose both.
Can the guidelines cover Arabic as well as English?
Yes. We document Arabic typefaces, right-to-left layouts, logo lockups and tone guidance, so bilingual materials are produced to the same standard in both languages.
How do we keep the guidelines up to date?
We structure the document so it can grow with new services, sub-brands and channels. We can update it for you as your brand evolves, or train your team to maintain it.
Will you train our team to use the guidelines?
Yes. Every project ends with a briefing session for your marketing team and key suppliers, walking through the rules, templates and asset library so they can start using them straight away.
Branding & design insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s create brand guidelines your team will actually follow.
Get your free Brand Guidelines Review, or message Louis on WhatsApp to discuss your brand.
Get my free auditWhatsApp +971 50 384 7594