Brand identity design · Dubai & Abu Dhabi
Brand identities built as systems, not one-off logos.
We design complete visual identities, from logo and typography to colour, imagery and layout rules, that stay consistent across every screen, sign and document. Created by the senior team behind digital work for ADNOC, SEHA and Royal Jet.
✓ Logo suites designed for English and Arabic
✓ Typography, colour and grid rules defined together
✓ Master files and templates your team can use
Trusted by founders and leadership teams across the UAE
Get your free Brand Identity Review
A recorded review of your logo, colours, typography and imagery across website, social and print, showing where consistency breaks down and three fixes to prioritise.
Brands and design created by our team for
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
Department of Energy · ADNOC · ADOC · Ministry of Education · SEHA · Cleveland Clinic · Dolphin Energy · Royal Jet·
The problem
Why many brand identities fall apart in daily use.
01
A logo with no system
A strong mark alone cannot hold a brand together, so every new brochure, post or slide is improvised and the business ends up looking different everywhere.
02
Arabic as an afterthought
Arabic versions are often typeset hastily from the English design, leaving mismatched weights, spacing and awkward lockups that undermine credibility with Arabic-speaking clients and partners.
03
Designed for mockups, not reality
Identities presented as polished mockups frequently fail on real signage, small mobile screens or embroidered uniforms, forcing expensive corrections after the launch has already happened.
How we work
From strategy brief to a complete visual system.
Five defined stages with review points at each one, so you see the identity take shape and approve every major decision before we move forward.
i.
Brief & visual audit
We review your strategy, current assets and competitors, then agree a creative brief describing how the brand should look and feel to buyers.
Week 1
ii.
Creative routes
Two or three distinct identity directions are presented on realistic applications, so you judge each one in context rather than in isolation.
Weeks 2–3
iii.
Refinement & Arabic design
The chosen route is refined with a matching Arabic logo lockup, typefaces for both scripts and a finalised colour palette for print and screen.
Weeks 4–5
iv.
System development
Grids, iconography, photography direction, patterns and layout rules are designed, so every future asset follows the same visual logic.
Weeks 6–7
v.
Rollout & handover
Master artwork, templates and guidelines are delivered in every format you need, with a walkthrough for your marketing team and suppliers.
Week 8+
Branding services
Ten ways we build brands that stand apart.
From strategy to identity to every touchpoint, we build brands that feel premium and consistent in English and Arabic. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why premium brands choose us for identity design.
An identity has to work on a boardroom screen, a clinic reception wall and a WhatsApp profile. These four commitments make sure yours does.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
Brands that win clients.
Balqis Capital
Balqis Capital
Masuma Ayurveda
Masuma Ayurveda
Balqis Elite
Balqis Elite
Palm Coast 37
Palm Coast 37
SSMC
SSMC
Every identity project includes
A visual system designed to grow with you.
No logo delivered on its own and no missing file formats. Every Bdazzil identity arrives as a working system your team can apply with confidence.
Primary logo, variants & bilingual lockupsIncluded
Colour palette with print & digital valuesIncluded
English & Arabic typography pairingIncluded
Iconography, pattern & graphic elementsIncluded
Photography & imagery directionIncluded
Master files & editable templatesIncluded
Engagements
Clear pricing. Serious results.
Branding
Starter
Logo Starter
A simple logo for websites, internal documents and small projects.
AED 2,000
one-off
— Simple logo design
— Ready for digital use
Most popular · Pro
Logo Pro
A professional logo crafted for digital, print and marketing.
AED 4,000
one-off
— Professional logo design
— Full brand considerations
— Digital and print ready
Advanced
Brand Guideline
A complete guideline so your brand is used consistently.
AED 8,000
one-off
— Logo usage and colour palette
— Typography and tone of voice
— Image style and brand mission
Dazzle
Branding Dazzle
Logo Pro and a complete brand guideline in one package.
AED 11,000
one-off
— Logo Pro
— Complete brand guideline
— Best value
Graphic design
Starter
Stationery Starter
Business card, letterhead and envelope designs.
AED 2,000
one-off
— Business card
— Letterhead
— Envelope
Most popular · Pro
Profile
A company profile of up to 12 pages.
AED 5,000
one-off
— Up to 12 pages
— Structured layouts
— Print and digital files
Advanced
Profile Pro
A company profile of up to 24 pages.
AED 9,000
one-off
— Up to 24 pages
— Services and case studies
— Print and digital files
Dazzle
Profile Dazzle
A report of up to 100 pages, such as an annual or sustainability report.
AED 28,000
one-off
— Up to 100 pages
— Infographics and data design
— Print and digital files
Branding by industry
Brands built for every industry.
We know the buyers, competitors and expectations in each sector, so your brand feels credible from the very first impression. Choose your industry to see how we brand for it.
35 industries · select yours to learn more
In their words
FAQ
Questions about brand identity design.
What does a brand identity include?
A full identity covers your logo and its variations, colour palette, typography, iconography, imagery style and layout rules. Together they form a recognisable visual system that stays consistent across every channel.
How much does brand identity design cost?
The investment depends on the number of applications, languages and templates required. Pricing is quoted after a free strategy call, so you know the full scope before any work starts.
How many design concepts will we see?
We typically present two or three distinct creative routes, each shown on realistic applications. Once you choose a direction, we refine it together through structured review rounds.
Can you design an Arabic version of our logo?
Yes. We design Arabic and English lockups together, matching weight, proportion and character so both versions feel like one brand rather than a translation of the other.
Do we need a brand strategy before identity design?
A clear strategy produces a stronger identity because the design has something specific to express. If you do not have one, we run a focused strategy phase at the start of the project.
What file formats will we receive?
You receive vector and raster master files for print and digital use, colour references for different production methods, and editable templates for everyday materials such as presentations and social posts.
Can you evolve our identity rather than replace it?
Yes. If your current identity has recognition worth keeping, we can develop it into a fuller system instead of starting again. We recommend the right approach after reviewing your existing assets.
Will we own the final identity?
Yes. Once the project is complete, the final artwork and all master files belong to your business, ready to register as a trademark through your own legal advisers.
Branding & design insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s build a brand identity that looks right everywhere.
Request your free Brand Identity Review, or speak with Louis directly on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594