School marketing agency · Dubai & Abu Dhabi
More tour bookings and admissions for UAE schools and universities.
Education digital marketing that joins your admissions website, search, Google Ads and parent follow-up into one system for school tours, open day registrations and applications, from a team whose UAE digital work includes ADNOC and Royal Jet.
✓ Content planned with KHDA & ADEK guidelines in mind
✓ Arabic & English journeys for every family
✓ Parent questions answered on WhatsApp, day or night
Senior team, careful with every family’s trust
Get your free Admissions Growth Audit
A recorded 15-minute review of your admissions pages, Google presence and enquiry handling, with three quick wins for more tour bookings, delivered within 48 hours.
Digital marketing delivered by our team for
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
The problem
Why most school marketing fills open days, not classrooms.
01
Fees and curriculum hard to find
Parents dig through menus for fees, curriculum and year group availability, give up on mobile and book a tour at the school whose website answered first.
02
Losing the comparison search
Families compare schools on Google, Maps and AI assistants by curriculum, area and rating, and schools with thin pages are left off the shortlist.
03
Enquiries that go quiet
A parent enquires in January, hears nothing personal for weeks and enrols elsewhere by March, because no one followed up with a tour invitation.
Our solution
The Admissions Pipeline System: from search to seat.
Each part is built to pass families to the next, so spend on visibility becomes booked tours, open day registrations and completed admission applications.
i.
Admissions website
Curriculum, fees, year group and tour booking pages built for parents.
Design & build
ii.
Search & Maps
Rank for curriculum and area searches on Google, Maps and AI assistants.
SEO · GEO
iii.
Admissions campaigns
Google and social ads timed to enrolment windows and open days.
Paid media
iv.
Parent nurture
WhatsApp and email follow-up from first enquiry to signed offer.
Automation
v.
Enrolment reporting
Enquiries, tours, applications and cost per enrolled student each month.
Accountability
Services for schools & universities
Every admissions discipline under one accountable roof.
No gaps between agencies. Your brand, admissions website, search and family follow-up sit with one team, so a parent comparing schools always finds answers and a tour slot that suits them.
Selected work
Digital Marketing that win clients.
Pure Health
Pure Health
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Adam Vital
Adam Vital
Education marketing standards
Admissions marketing that respects families and regulators.
Schools in the UAE are regulated, and parents are careful buyers. We plan every page, ad and message with KHDA and ADEK guidelines in mind, so claims are accurate and student privacy is protected.
Inspection ratings quoted accuratelyIncluded
Student photos used only with consentIncluded
Fees & availability kept currentIncluded
Child data handled with extra careIncluded
Arabic & English admissions contentIncluded
Engagements
Clear pricing. Serious results.
Website
Website
Conversion-focused websites, from one page to 25.
AED 6,000
from, one-off
— Design & build
— Mobile-first & enquiry-ready
— Bilingual options available
Most popular · Search
SEO & GEO
Rank on Google, Maps and AI assistants for the searches that matter.
AED 4,000
from, per month
— Technical & on-page SEO
— GEO, blogs & landing pages
— Local SEO
Paid ads
Google/Meta Ads
Capture high-intent searches with tightly managed campaigns.
AED 3,500
from, per month
— Campaign setup & management
— Pixel, GTM & landing page review
— Meta Ads from AED 3,000/month
Social
Social Media
Strategy, content and posting across your platforms.
AED 3,500
from, per month
— Strategy & content calendar
— Posting on all platforms
— Video shoots in higher packages
Why schools choose Bdazzil
What admissions teams gain when they work with us.
Principals and registrars need full year groups without compromising the school’s reputation. That balance shapes every education account we plan.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Digital marketing by industry
Digital Marketing for every industry.
We know the buyers, regulations and competitors in each sector, so every campaign speaks their language from the first click. Choose your industry to see how we market for it.
35 industries · select yours to learn more
In their words
FAQ
Principals and registrars often raise.
How soon can our school see more tour bookings?
Admissions follow a cycle, so timing depends on your curriculum, location and when you start. Targets for tours and applications are agreed with you upfront and reviewed monthly.
How do you handle KHDA and ADEK guidelines in school marketing?
We plan content with KHDA and ADEK guidelines in mind and quote inspection ratings exactly as published. Anything uncertain is checked with your team before it goes live.
Can you connect enquiries to our admissions or school management system?
Yes. Web, WhatsApp and open day enquiries can be routed into your admissions CRM or school management system with the child’s year group and start date.
What length of contract do you ask for?
Terms are set out in writing before we start. Website builds are fixed projects, and ongoing campaigns are planned around your admissions calendar.
Do you work with schools and universities outside Dubai and Abu Dhabi?
Yes. We work with education providers across the UAE and can run recruitment campaigns for international students across the wider GCC.
What does education digital marketing cost?
Websites start from AED 5,000, SEO from AED 4,000 per month and ads management from AED 3,500 per month. Education digital marketing for one campus differs from a group of schools, so we recommend a scope during the free audit.
Who owns our website, social accounts and parent data?
Your school does. All accounts and content are registered to the school, and parent and student data stays in your own systems.
Can you fill specific year groups that are under capacity?
Yes. We build campaigns and landing pages around the year groups or programmes with space, so spend goes where seats are available.
Digital marketing insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s make your school the family’s first choice.
Book a free, recorded Admissions Growth Audit, or message Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594