Government & Public Sector digital agency · Dubai & Abu Dhabi
Public services people find, understand and actually use.
Government digital marketing that brings accessible websites, search, campaigns and bilingual follow-up together as one system to raise service uptake and public engagement, from the team behind digital work for UAE leaders including ADNOC and Royal Jet.
✓ Accessibility & government brand guidelines built in
✓ Arabic-first content with full English parity
✓ Public questions routed to the right department
Specialists in trusted, high-scrutiny public communication
Get your free Public Service Digital Audit
A 15-minute recorded review of your entity’s website, search visibility and public enquiry journeys, with three quick wins shared within 48 hours.
Digital marketing delivered by our team for
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
Department of Energy · SEHA · Handle · Al Kabban & Associates · Alaska Seafood Marketing Institute · Dubai Buyers Club·
The problem
Why most government digital campaigns miss the public they serve.
01
Services buried in structure
Residents land on pages organised by department rather than need, cannot find eligibility or documents on mobile and end up calling the contact centre instead.
02
Campaigns without follow-through
Awareness campaigns reach large audiences but link to generic pages, so citizens who wanted to register, apply or give feedback simply drop away.
03
Arabic and English out of step
Translations lag behind, tone shifts between languages and AI assistants give residents outdated answers, weakening trust in the entity’s official information.
Our solution
The Public Engagement System: clear from start to finish.
Each part is designed to support the next, so public investment in communication turns into service registrations, applications and informed participation.
i.
Accessible service website
Task-first pages with eligibility, documents and steps in both languages.
Design & build
ii.
Search & AI accuracy
Official answers found on Google and correctly cited by AI assistants.
SEO · GEO
iii.
Public campaigns
Search, social and video campaigns linked to a clear next step.
Campaigns
iv.
Enquiry routing
Questions and feedback directed to the right team with clear tracking.
Automation
v.
Impact reporting
Service uptake, registrations and campaign reach reported for leadership.
Accountability
Services for government entities
Communication, web and search delivered by one accountable partner.
Brand, service website, search and public follow-up are planned by one team, so a resident who sees a campaign lands on a page that explains the service and the next step.
Selected work
Digital Marketing that win clients.
Pure Health
Pure Health
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Adam Vital
Adam Vital
Public sector standards
Digital work built for public trust and scrutiny.
Government communication carries responsibility. We plan every page, campaign and message around accessibility, bilingual parity, your entity’s brand guidelines, data protection and procurement requirements, so work passes approval and serves every resident.
Accessibility checked on every pageIncluded
Arabic & English parity maintainedIncluded
Entity brand guidelines followedIncluded
Personal data protected by designIncluded
Approval workflow for every assetIncluded
Engagements
Clear pricing. Serious results.
Website
Website
Conversion-focused websites, from one page to 25.
AED 6,000
from, one-off
— Design & build
— Mobile-first & enquiry-ready
— Bilingual options available
Most popular · Search
SEO & GEO
Rank on Google, Maps and AI assistants for the searches that matter.
AED 4,000
from, per month
— Technical & on-page SEO
— GEO, blogs & landing pages
— Local SEO
Paid ads
Google/Meta Ads
Capture high-intent searches with tightly managed campaigns.
AED 3,500
from, per month
— Campaign setup & management
— Pixel, GTM & landing page review
— Meta Ads from AED 3,000/month
Social
Social Media
Strategy, content and posting across your platforms.
AED 3,500
from, per month
— Strategy & content calendar
— Posting on all platforms
— Video shoots in higher packages
Why government entities choose Bdazzil
Four reasons public leaders rely on our team.
Corporate and government work is one of our core specialisms. We understand approvals, accountability and the standard public communication must meet.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Digital marketing by industry
Digital Marketing for every industry.
We know the buyers, regulations and competitors in each sector, so every campaign speaks their language from the first click. Choose your industry to see how we market for it.
35 industries · select yours to learn more
In their words
FAQ
Government communication teams often ask.
How soon can a government entity see higher service uptake?
Timing depends on the service, audience and existing channels. We agree realistic targets with your team upfront and report progress at each review.
How do you meet accessibility and government brand requirements?
We design to recognised accessibility standards and follow your entity’s brand guidelines on every page. Work is checked before submission for approval.
Can you integrate with our existing government platforms?
Yes. We work alongside your IT and digital teams to connect websites, forms and analytics to existing platforms within your security requirements.
Can you work within our procurement process?
Yes. We can respond to RFPs and framework requirements, and scope, deliverables and terms are agreed formally before work begins.
Do you support public sector entities across the UAE?
Yes. We are based in Dubai and Abu Dhabi, support entities across the UAE and can assist with campaigns aimed at audiences across the wider GCC.
How is government digital marketing priced?
Indicative starting prices are AED 5,000 for websites, AED 4,000 per month for SEO and AED 3,500 per month for ads management. Government digital marketing scope varies widely, so we recommend an approach during the free audit or through your procurement process.
Who owns the website, content and data?
Your entity does. All accounts, content and data are registered to the entity and handed over in full.
Can you make sure AI assistants give residents accurate answers about our services?
We structure official content so search engines and AI assistants can read and cite it correctly, which reduces outdated or unofficial answers reaching residents.
Digital marketing insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s make your public services easier to use.
Request a free, recorded Public Service Digital Audit, or speak with Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594