Skincare & cosmetics ads · Dubai & Abu Dhabi
Profitable online orders for cosmetics and skincare brands.
Skincare PPC and cosmetics advertising across Google Shopping, Performance Max and Meta, tied to real orders, basket value and repeat purchases in your store, from the team behind digital work for ADNOC and Royal Jet.
✓ Product claims kept cosmetic, never medical
✓ Arabic & English product ads for UAE shoppers
✓ Shade and routine questions handled on WhatsApp quickly
Ecommerce ads run by senior UAE strategists
Get your free Skincare PPC Audit
We record a 15-minute teardown of your Shopping and Meta accounts, or of product searches and store pages if you are yet to advertise, and email you three quick wins inside 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why most beauty brand ads sell at a loss.
01
Feeds that bury the heroes
Vague product titles and missing ingredients, shades and sizes keep best-selling serums out of Shopping results, while spend drifts to low-margin minis.
02
Claims that get ads pulled
Promises to cure acne or reverse aging break health policies on Google and Meta, so ads are disapproved just as a launch or sale begins.
03
Revenue counted, profit ignored
Campaigns chase return on ad spend from discounted bundles, but nobody tracks margin or repeat orders, so the brand grows sales and shrinks profit.
Our solution
The Beauty Basket Engine: from first scroll to reorder.
Every layer passes data to the next, so ad spend is judged on profitable orders and repeat customers, not clicks.
i.
Product feed & keywords
Ingredient, concern, shade and brand searches built into a clean catalog.
Shopping search
ii.
Shopping & Meta campaigns
Performance Max, Shopping, YouTube and Meta catalog ads split by margin.
Paid media
iii.
Product landing pages
Fast bilingual product pages with ingredients, reviews and a clear checkout.
Conversion design
iv.
Profit-level tracking
Orders, margins and repeat buyers passed back to Google and Meta.
Measurement
v.
Contribution reporting
Spend against gross profit, new customers and reorders each month.
Reporting
PPC for skincare brands
Feed, ads and store pages working as one.
Your catalog, campaigns and product pages are managed by one senior team, so a shopper comparing serums lands on the right product and checks out without friction.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Beauty advertising standards
Beauty ads that stay on the right side.
Cosmetic and skincare advertising draws close platform review. We keep claims cosmetic and ingredient details accurate, and label paid creator content clearly, planning around the advertiser permit issued by the UAE Media Council.
No medical or cure claimsIncluded
Ingredient lists matched to packagingIncluded
Creator content disclosed as paidIncluded
Retouching kept honest in product imageryIncluded
Shopper data handled within consentIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why skincare brands choose Bdazzil
How beauty brands grow with our ads team.
Cosmetics margins disappear fast under careless spend. These are the rules we apply to every skincare account.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Skincare brand founders commonly ask.
How long before ads grow online sales for our skincare brand?
Shopping and Meta ads can sell once live, and we agree the launch plan and timing upfront, based on scope. Performance improves as order and margin data builds, so targets are set together rather than promised.
What can cosmetics brands claim in Google and Meta ads?
Cosmetic benefits described carefully are usually fine, but medical claims, dramatic before-and-after images and some ingredients are restricted. We write within policy and never promise an ad will be approved.
Will this work with our Shopify or ecommerce platform?
Yes, in most cases. We connect your store to Merchant Center, GA4, Google Ads and Meta with enhanced conversions, so orders and revenue feed bidding directly.
Do beauty brands need a long contract?
No. After a short agreed first term, management runs monthly and ends with notice.
Can you advertise our skincare products across the GCC?
Yes, where you ship and hold the right product approvals. Each market gets its own campaigns, currency and language settings, managed from Dubai and Abu Dhabi.
What does skincare PPC cost with you?
Ads management is from AED 3,500 per month, and ad spend is billed by the platforms separately. After the free audit we propose skincare PPC spend by product line and margin.
Does our brand own the ad accounts and catalog?
Yes. Google Ads, Merchant Center and Meta ad accounts are owned by your company, and our access can be removed at any time.
Should cosmetics brands sell through ads or marketplaces?
Often both. Marketplaces bring volume, while your own store keeps margin and customer data, so ads usually push toward the channel that is more profitable per order.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s grow orders your margins can sustain.
Ask for the free Skincare PPC Audit, or share your product range with Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594