Home » PPC (Pay per Click) » Shopping & E-Commerce PPC

E-commerce PPC · Dubai & Abu Dhabi

Shopping and e-commerce PPC measured in revenue, not clicks.

Shopping and e-commerce PPC across Google Shopping, Performance Max and paid social, built around your product margins and return on ad spend. Managed by the senior team behind digital work for ADNOC, SEHA and Royal Jet.

✓ Product feeds cleaned up in Merchant Center
✓ Campaigns grouped by margin and best sellers
✓ Reporting on revenue and return on ad spend

Trusted by founders and leadership teams across the UAE

Get your free E-Commerce PPC Audit
A recorded 15-minute review of your product feed, Shopping campaigns, purchase tracking and return on ad spend, with three quick wins. Delivered within 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    Paid campaigns managed by our team for

    MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·

    The problem

    Why most online stores overpay for every sale.

    01

    A product feed nobody maintains

    Weak titles, missing attributes and disapproved products limit where your items appear, so Shopping ads show for vague searches and miss the buyers ready to purchase.

    02

    Every product treated the same

    Low-margin items and best sellers share one campaign and one target, so spend follows volume rather than profit and the account looks busy while margins shrink.

    03

    Revenue tracking you cannot trust

    Broken purchase tracking or missing order values leave automated bidding guessing, and the reported return on ad spend rarely matches what your finance team sees.

    Our e-commerce PPC process

    From product feed to margin-led Shopping campaigns.

    A five-step approach with clear milestones, so you know how your feed, campaigns and tracking are changing and how each change affects revenue.

    i.

    Store & tracking audit

    We check purchase tracking, order values and your Merchant Center account, fixing gaps so bidding learns from accurate revenue data.

    Week 1

    ii.

    Feed optimisation

    Product titles, descriptions, attributes and images are improved so your items appear for specific, high-intent searches rather than vague browsing.

    Week 2

    iii.

    Margin-based structure

    Campaigns are grouped by margin, price band and performance, each with its own return on ad spend target agreed with you.

    Weeks 3–4

    iv.

    Launch & search term control

    Shopping and Performance Max campaigns go live, with search term reviews and product exclusions refined weekly to protect profit.

    Month 2

    v.

    Scale & seasonal planning

    Monthly reviews adjust targets and prepare campaigns for key retail periods such as Ramadan and White Friday, favouring products that sell profitably.

    Ongoing

    PPC services

    Ten ways we turn ad spend into enquiries.

    Across Google, Microsoft and social platforms, we build campaigns that reach the right buyers and track every dirham to results. Choose a service to see how we approach it.

    Get a PPC quote

    10 specialist services · select one to explore

    Why brands choose Bdazzil

    Why online retailers trust us with their ad spend.

    E-commerce advertising rewards precision with numbers. These four principles guide how we manage Shopping and e-commerce PPC for every store.

    01

    Profit before volume

    We set targets around product margins and customer value, so growth in sales never quietly comes at the expense of profit.

    Margin-led →

    02

    Feeds treated as creative

    Your product titles and images are the advert, so we refine them with the same care we give headline copy.

    Feed quality →

    03

    Tracking on any platform

    Whether you sell on Shopify, WooCommerce or a custom build, we make purchase tracking accurate before judging any campaign.

    Accurate data →

    04

    Reports finance can use

    Monthly reporting shows revenue, return on ad spend and top products in terms your finance team recognises and can act on.

    Clear numbers →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients

    Every e-commerce PPC plan includes

    Everything your store needs to sell profitably online.

    No vanity metrics and no hidden fees. Every e-commerce engagement covers feed work, campaign management, tracking and reporting, with ad spend paid directly to the platforms.

    Merchant Center setup and feed optimisationIncluded

    Google Shopping & Performance Max campaignsIncluded

    Margin-based campaign structureIncluded

    Purchase and revenue tracking checksIncluded

    Product exclusions and search term reviewsIncluded

    Monthly revenue and ROAS reportingIncluded

    Engagements

    Clear pricing. Serious results.

    Google Ads
    Starter

    Google Ads Starter

    One campaign with 15 keywords and unlimited ad sets.

    AED 3,500

    per month

    —  1 campaign, 15 keywords
    —  Pixel, GTM and landing page review
    —  AED 600 per 5 extra keywords

    Discuss your ads
    Most popular · Pro

    Google Ads Pro

    Two campaigns to cover your core services or locations.

    AED 6,000

    per month

    —  2 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Advanced

    Google Ads Advanced

    Three campaigns for broader service and audience coverage.

    AED 8,000

    per month

    —  3 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Dazzle

    Google Ads Dazzle

    Full account management for larger budgets.

    AED 12,000

    per month

    —  Up to 10 campaigns
    —  Up to AED 50k monthly ad spend
    —  Pixel, GTM and landing page review

    Discuss your ads
    Meta Ads
    Starter

    Meta Ads Starter

    Two ad sets with two ads each, plus creative support.

    AED 3,000

    per month

    —  2 ad sets, 2 ads each
    —  5 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Most popular · Pro

    Meta Ads Pro

    Four ad sets for more audiences and offers.

    AED 5,000

    per month

    —  4 ad sets, 2 ads each
    —  10 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Advanced

    Meta Ads Advanced

    Six ad sets for multi-audience campaigns.

    AED 7,000

    per month

    —  6 ad sets, 2 ads each
    —  15 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Dazzle

    Meta Ads Dazzle

    Full Meta account management for larger budgets.

    AED 12,000

    per month

    —  Full account management
    —  Up to AED 30k monthly ad spend
    —  30 hours of ad creatives

    Discuss Meta Ads

    See all packages and add-ons →

    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    Questions about e-commerce PPC.

    How much does e-commerce PPC management cost?

    Management starts from AED 3,500 per month, excluding ad spend. Stores with large catalogues or several markets may need more work on feeds and structure, which we quote after a free strategy call.

    What is Google Shopping and how does it work?

    Google Shopping shows your products with an image, price and store name directly in search results. It runs from a product feed in Google Merchant Center, so the quality of that feed shapes where and how often your products appear.

    Should we use Performance Max or standard Shopping campaigns?

    It depends on your catalogue, data and margins. Performance Max can reach more placements, while standard Shopping gives more control over search terms. We often test both and decide based on profit rather than preference.

    Do you work with Shopify and WooCommerce stores?

    Yes. We work with Shopify, WooCommerce and custom platforms, connecting product feeds and purchase tracking properly. If tracking is unreliable, we fix it before scaling any spend.

    What return on ad spend should we expect?

    It varies with margins, pricing, competition and how established your store is, so we do not promise a figure. We agree a target return based on your margins and report against it every month.

    Why are my products disapproved in Merchant Center?

    Common causes include missing information, price or availability mismatches with your website, and policy issues. We diagnose the specific reasons in your account and fix the feed or site so products can serve again.

    Can you run paid social ads for our online store as well?

    Yes. Catalogue ads on Meta and other platforms can run alongside Google Shopping using the same product feed. We plan both together so spend is balanced across channels by results.

    How do you prepare campaigns for Ramadan and White Friday?

    We review previous sales data, prepare feeds and promotions in advance, and adjust targets and spend for the period. Afterwards we scale back carefully so post-season spend does not run ahead of demand.

    Google & Meta Ads insights

    Thinking for decision-makers.

    All ads insights →

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    Now onboarding for Q4 2026

    Let’s grow your online sales without eroding your margins.

    Get a free, recorded E-Commerce PPC Audit, or speak with Louis directly on WhatsApp.

    Get my free auditWhatsApp +971 50 384 7594