Language school Google Ads · Dubai & Abu Dhabi
Language school ads that book placement assessments, not browsers.
We run language school google ads, Meta and LinkedIn campaigns with course landing pages and inquiry tracking, so learners and HR teams book assessments, from a team that delivered digital work for ADNOC and Royal Jet.
✓ Course and exam claims planned around KHDA & ADEK
✓ Campaigns in Arabic, English and the languages you teach
✓ Course inquiries answered fast on WhatsApp
Campaigns run by founders, not account juniors
Get your free Language School Ads Audit
A recorded 15-minute walk through your Google and Meta accounts, or your course searches and landing pages if ads are new, with three quick fixes sent within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why language institute ads fill inboxes, not classrooms.
01
IELTS clicks on a general page
Someone searching for IELTS preparation near exam date lands on an all-courses page with no dates, band targets or fees, and books with the institute that showed them.
02
One campaign for every language
French, Arabic for expats and business English share one ad group and one set of keywords, so spend drifts toward low-cost clicks rather than your fullest margins.
03
Corporate buyers never reached
HR and learning managers who book group courses never see an ad aimed at them, so a whole contract stream is left to competitors running LinkedIn campaigns.
Our solution
The Course Inquiry Ads System: from search to first lesson.
Keyword plan, campaigns, course pages and tracking work as one chain, so the money you spend on Google, Meta and LinkedIn returns as booked assessments and paid courses.
i.
Course keyword map
Exam, language and level searches grouped by intent and language.
Search research
ii.
Search, Meta & LinkedIn
Learner campaigns on Google and Meta, corporate training on LinkedIn.
Paid media
iii.
Course landing pages
Dates, levels, fees and a short assessment booking form.
Landing pages
iv.
Enrollment tracking
Form, call and WhatsApp leads matched to paid enrollments in your CRM.
Conversion tracking
v.
Spend against courses sold
Cost per assessment and per paid course, reviewed language by language.
Reporting
Google Ads for language schools
Search, social and course pages under one senior team.
The same people plan your ads, landing pages and the replies learners receive, so an IELTS searcher or an HR manager lands on a page written for exactly that course.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Language course advertising
Ads that promise only what your teachers deliver.
Where KHDA or ADEK license your institute, ads about levels, exam preparation and certificates are written with that oversight in view, and we never promise band scores or fluency by a date.
No promised exam scoresIncluded
Certificate wording checked before launchIncluded
Exam board names used correctlyIncluded
Learner data handled with consentIncluded
Ads in each language you teachIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why language schools choose Bdazzil
Four reasons institutes run their ads with us.
Language schools sell to three audiences at once: individual learners, parents and companies. Our approach gives each audience its own campaigns and pages.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Questions language institutes ask about ads.
How fast do paid ads work for a language school?
The rollout plan is agreed in the first week, based on how many courses and languages you run. Performance then builds as the campaigns gather inquiry and enrollment data.
Can we advertise IELTS and exam preparation courses?
Yes. We keep claims factual, use exam names correctly and plan course wording with KHDA or ADEK frameworks in mind, while ad approval always rests with the platforms.
Will you connect ads to our student CRM?
In most cases, yes. We link GA4, Google Ads conversions and call and WhatsApp tracking to your CRM, so bidding favors people who actually enroll.
Are language school google ads sold on an annual contract?
No. Language school google ads run on a monthly agreement with a short notice period, set out in writing before launch.
Can you target learners outside Dubai and Abu Dhabi?
Yes. Campaigns can cover any part of the UAE, and online classes can reach Arabic and English speakers across the wider GCC.
How much does ads management cost for a language institute?
Management starts at AED 3,500 per month. Media spend is billed to you by Google, Meta and LinkedIn directly, and we suggest a level during the free audit.
If we switch agency, do we lose our ad history?
No. Every ad account, audience list and conversion history is set up in the institute’s name from the start.
Is LinkedIn worth it for corporate language training?
Often, yes. LinkedIn lets us reach HR and learning managers by job title and company size, which suits group courses that Google searches alone rarely surface.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s fill your next language intake with learners.
Book the free Language School Ads Audit, or talk campaigns through with Louis over WhatsApp.
Get my free auditWhatsApp +971 50 384 7594