Nursery Google Ads · Dubai & Abu Dhabi
Nursery ads that book tours with nearby families.
We plan nursery google ads and Meta campaigns around your catchment, with tour booking pages and inquiry tracking for parents choosing early years care, run by the team behind digital work for ADNOC and Royal Jet.
✓ Early years claims framed for KHDA & ADEK
✓ Arabic & English ads for Emirati and expat parents
✓ Tour requests confirmed by WhatsApp, day or evening
Founder-led campaigns from Dubai & Abu Dhabi
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why nursery campaigns attract clicks but few tour visits.
01
Ads beyond the school run
Campaigns reach parents across the whole city, yet most families want a nursery close to home or work, so spend goes on people who will never make the drive.
02
Fee questions left hanging
The ad promises a warm early years setting, then the page hides hours, age groups and fee guidance, so anxious parents leave to call three other nurseries.
03
Tours booked, never counted
Parents book by phone or WhatsApp and nobody links the booking to the ad, so Google optimizes for page visits rather than the tours that fill places.
Our solution
The Nursery Tour Ads System: built around your catchment.
Targeting, ads, tour pages and tracking are planned together, so each dirham of ad spend is judged by tours booked and places registered, not visits.
i.
Catchment targeting
Radius and area targeting around home and office districts near you.
Search & geo
ii.
Search & Meta ads
Nursery near me searches plus Instagram ads to local parents.
Paid campaigns
iii.
Tour booking pages
Curriculum, age groups, hours and a simple tour booking step.
Landing pages
iv.
Registration tracking
Calls, WhatsApp and forms linked to tours and registrations.
Measurement
v.
Intake reporting
Cost per tour and per registration, reviewed ahead of each intake.
Accountability
PPC for nurseries
One team from the ad to the nursery tour.
One group of people shapes the ads, the tour pages and every reply to parents, so a mother searching on her phone after pick-up finds hours, fees guidance and a tour slot together.
Selected work
Paid campaigns that win clients.
Early years advertising
Nursery ads written with children’s privacy first.
Early years settings answer to KHDA or ADEK and to parents, so our campaigns address parents only, avoid identifiable children in ad images unless consent is recorded and describe curriculum and care honestly.
No identifiable children without consentIncluded
Curriculum names stated accuratelyIncluded
Staff ratios never overstatedIncluded
Parent data stored securelyIncluded
Arabic & English tour pagesIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why nurseries choose Bdazzil
Four reasons nursery owners trust us with ads.
Places left empty at the start of term cost a nursery all year. We run your ads to fill them with the right families.
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Nursery owners often ask us this.
How long before ads bring our nursery more tour bookings?
We set the launch plan with you once scope is clear, including landing pages and tracking. Campaigns then improve as tour and registration data builds up.
Can a nursery advertise on Google and Instagram?
Yes. Ads speak to parents, avoid showing identifiable children without consent and keep claims consistent with what KHDA or ADEK expect, while approval stays with the platforms.
Can you track tours booked by phone or WhatsApp?
Yes. Call and WhatsApp click tracking, plus enhanced conversions and your registration records, show Google which campaigns produce real tours for the nursery.
Is there a minimum term for nursery google ads?
No lock-in. Nursery google ads are run on monthly terms, with the scope and notice period agreed in writing first.
Can you run ads for nursery branches in different areas?
Yes. Each branch gets its own catchment targeting and tour page, anywhere in the UAE or the wider GCC.
What does it cost to run ads for a nursery?
Our ads management is from AED 3,500 a month. Ad spend is paid directly to Google and Meta, and we recommend a level for your intake in the free audit.
Who owns the nursery's ad accounts?
You do. Google Ads, Meta, GA4 and all conversion data are set up in the nursery’s name and stay with you.
Should nurseries advertise all year or only before intake?
Demand peaks before September and January intakes, so spend is heavier then. A smaller always-on campaign keeps you visible to parents relocating to the UAE mid-year.
Google & Meta Ads insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s fill your nursery rooms before the next intake.
Book the free Nursery Google Ads Audit, or have a quick WhatsApp chat with Louis about your campaigns.







