Private school PPC · Dubai & Abu Dhabi
School ads that bring families to your campus tour.
School ppc on Google, YouTube and Meta, linked to admissions landing pages and CRM tracking so parents book tours and apply, planned by the team that delivered digital work for ADNOC and Royal Jet.
✓ Inspection ratings & fees shown as KHDA & ADEK expect
✓ Arabic & English ads for local and relocating families
✓ Tour requests passed straight to admissions
Ads run by a senior team in Dubai & Abu Dhabi
Get your free School PPC Audit
We spend 15 recorded minutes inside your admissions campaigns, or on parent searches and your inquiry pages if you have no ads yet, then send three quick wins within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why school admissions ads rarely reach the application.
01
Curriculum searches left unmatched
Parents search for a British, IB or American curriculum near home, but every ad says the same thing and leads to a homepage, so the shortlist forms elsewhere.
02
Open day ads, no follow-up
Campaigns fill the open day sign-up list, then reminders, tour offers and fee questions go unanswered, and families register at the school that called back first.
03
Admissions data never shared
The admissions CRM knows which families applied, but Google Ads never hears it, so bidding keeps rewarding form fills from families outside your grade openings.
Our solution
The Admissions Ads System: from search to seat.
Keywords, campaigns, admissions pages and CRM feedback run as one chain, so spend with Google and Meta is measured by tours, applications and places accepted.
i.
Admissions keyword map
Curriculum, grade, area and fees searches in English and Arabic.
Search research
ii.
Search, YouTube & Meta
Search for active parents, campus video and Meta ads for relocating families.
Campaigns
iii.
Grade and curriculum pages
Admissions landing pages with fee guidance and a tour booking step.
Landing pages
iv.
CRM conversion feedback
Tours and applications sent back so bidding favors real families.
Tracking
v.
Admissions board reports
Spend against tours, applications and accepted places, grade by grade.
Accountability
PPC for schools
Admissions ads and pages from one senior team.
Campaigns, grade landing pages and the admissions follow-up are designed together, so a relocating parent clicking an ad late at night finds fee guidance and books a campus tour.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
School advertising standards
Admissions ads your governors will happily approve.
Because KHDA or ADEK oversee private education, every ad and landing page presents inspection ratings, curriculum names and fees carefully, and pupils appear in campaigns only where consent exists.
Inspection ratings quoted accuratelyIncluded
Pupil images cleared with familiesIncluded
Exam results never inflatedIncluded
Fee guidance kept currentIncluded
English & Arabic admissions pagesIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why schools choose Bdazzil
Four reasons admissions teams plan ads with us.
Every empty seat carries a full year of lost fees. We run your campaigns around the seats you most need to fill.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Admissions directors often raise with us.
When will ads start bringing our school more applications?
The launch plan and dates are agreed with you once we scope grades, curricula and tracking. Campaigns then get sharper as tour and application data flows back each admissions cycle.
Do KHDA or ADEK rules affect school advertising?
Every ad and page is prepared with KHDA or ADEK oversight in view, quoting ratings and results accurately. Google and Meta also review education ads, so approval is never assumed.
Can you connect ads to our admissions CRM?
Usually, yes. We link GA4 and Google Ads conversions to your admissions system, calls and WhatsApp, so campaigns learn from tours and applications rather than clicks.
Is school ppc sold on a long contract?
No. School ppc with us runs on monthly terms and a clear notice period, all agreed in writing before launch.
Can you reach families relocating to the UAE?
Yes. We can target parents across the wider GCC who are researching schools before a move, alongside local campaigns around your campus.
How much does it cost to run school admissions ads?
Ads management begins at AED 3,500 per month, and media spend is paid to Google and Meta separately. We suggest a level for each intake during the free audit.
Does the school own its ad accounts?
Yes. Google Ads, Meta, GA4 and all audiences are created under the school’s ownership, and our access can be removed at any time.
Should our school advertise open days or tours?
Both have a place. Open days suit families early in their search, while private tours convert parents who are ready to apply, so we run them as separate campaigns.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s bring the right families through your gates.
Book your free School PPC Audit, or chat through admissions campaigns with Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594