University & college PPC · Dubai & Abu Dhabi
Student recruitment ads that turn searches into applications.
University ppc across Google, YouTube, Meta and LinkedIn, tied to program landing pages and admissions CRM tracking so applicants apply, from the team behind digital work for ADNOC and Royal Jet.
✓ Accreditation claims reviewed with KHDA & ADEK in mind
✓ Bilingual outreach to students & parents
✓ Every applicant inquiry routed to admissions fast
A founder-led ads team across the UAE
Get your free University Ads Audit
Fifteen minutes on camera inside your recruitment campaigns, or your program searches and application pages if ads are new to you, then three quick wins in writing within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why most student recruitment ads stall before the application.
01
Brand ads, no program intent
Campaigns promote the campus in general while applicants search for a specific degree, such as a part-time MBA or a nursing diploma, and find an aggregator first.
02
Clicks landing on faculty menus
A prospective student taps an ad and lands on a faculty page with no entry requirements, fees or intake dates, then closes the tab and applies somewhere clearer.
03
Bidding blind to enrollment
The admissions CRM knows who applied, received an offer and enrolled, but Google Ads only sees form fills, so spend keeps chasing low-intent brochure downloads.
Our solution
The Applicant Ads System: measured to enrollment.
Program keywords, campaigns, landing pages and CRM data are connected, so media spend is judged by applications, offers accepted and students who start, not by traffic.
i.
Program keyword map
Degree, diploma, entry route and fees searches, program by program.
Keywords
ii.
Program search & LinkedIn
Search for applicants, YouTube for campus stories, LinkedIn for postgraduates.
Paid campaigns
iii.
Program landing pages
Entry requirements, fees guidance, intakes and a short inquiry form.
Landing pages
iv.
Admissions CRM feedback
Applications and enrollments returned to guide Smart Bidding.
Tracking
v.
Intake performance reviews
Cost per application and per enrolled student, by program and intake.
Reporting
PPC for universities and colleges
Recruitment campaigns, pages and data in one team.
We plan program ads, landing pages and applicant follow-up with your admissions office, so a working professional clicking an MBA ad finds entry routes and a counselor call slot.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Higher education advertising
Recruitment ads that match your accreditation exactly.
Families weigh a degree carefully, so our ads present accreditation, league table positions and graduate prospects only as your institution formally holds them, planned around KHDA or ADEK where relevant and approved before launch.
League table mentions dated and sourcedIncluded
Program status stated preciselyIncluded
Applicant data under consentIncluded
Registrar sign-off on claimsIncluded
Arabic & English program adsIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why universities & colleges choose Bdazzil
What your admissions office gains from our recruitment ads team.
Recruitment targets are set per program and per intake. We build and report your campaigns the same way, so gaps show early.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Admissions and marketing heads raise these questions.
When should our university expect ads to lift applications?
The launch plan is set with you once programs, intakes and tracking are scoped. Campaigns then strengthen as application and enrollment data build through each recruitment cycle.
What restricts how a university can advertise?
Where KHDA or ADEK oversight applies, copy about accreditation, rankings and outcomes is planned with it in view. Google, Meta and LinkedIn also review education ads, so approval is never presumed.
Can you connect campaigns to our admissions CRM?
In most cases, yes. We link GA4 and Google Ads conversions to your CRM, calls and WhatsApp, so university ppc bidding learns from applications and enrollments.
Will we be tied to a multi-year agency contract?
No. We work on monthly terms with a clear notice period, agreed in writing before the first campaign runs.
Can you recruit students from across the GCC?
Yes. We can run Arabic and English campaigns for applicants across the UAE and wider GCC, alongside local campaigns around your campus.
What would a college pay for ads management?
Ads management starts at AED 3,500 per month. Media spend is paid to the platforms directly, and the right level depends on programs and intakes, which we assess in the audit.
Will the institution own its ad accounts?
Yes. Google Ads, Meta, LinkedIn and analytics accounts are registered to the institution, and our access can be withdrawn at any time.
Should we advertise postgraduate programs on LinkedIn?
Often it works well, because LinkedIn reaches working professionals by role and seniority. We usually pair it with Google Search, where applicants compare MBA and master’s options directly.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s fill your next intake program by program.
Request your free University Ads Audit, or share your recruitment targets with Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594