Mental health clinic PPC · Dubai & Abu Dhabi
Paid search that brings the right patients to your therapists.
We run mental health clinic PPC across Google and Meta, built around discreet first consultations with psychiatrists and psychologists, by the team behind digital work for SEHA, Cleveland Clinic Abu Dhabi and ADNOC.
✓ Ads written with DHA, DoH & MOHAP rules in mind
✓ Arabic & English ads for patients and families
✓ Confidential WhatsApp and call routing to intake
Chosen by clinical directors in Dubai & Abu Dhabi
Get your free Mental Health PPC Audit
We record a 15-minute pass through your Google Ads and Meta accounts, or of patient search demand and your service pages if ads are new, plus three quick wins sent within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why mental health clinic ads attract clicks, not consultations.
01
Symptom searches, wrong service
Broad keywords match people researching symptoms or looking for free helplines, so intake teams field unsuitable calls while clinicians’ diaries stay half empty.
02
Ads that feel intrusive
Copy that names a condition or implies the reader has one breaks platform rules and trust at once, and a disapproved campaign stops every new referral.
03
Intake nobody measures
When calls, WhatsApp chats and booking forms are not tracked to consultations, bidding rewards form spam and the clinic cannot see which service pays back.
Our solution
The Discreet Intake System: careful at every step.
Each part is built to hand over cleanly, so your mental health clinic PPC spend turns into assessed patients and booked first consultations, not unanswered form fills.
i.
Service keyword plan
Therapy, psychiatry, child assessment and couples searches, mapped in Arabic and English.
Paid search
ii.
Search-first campaigns
Google Search by service and emirate, with careful Meta awareness alongside.
Campaign build
iii.
Clinician-led landing pages
Qualified clinicians, approach, languages and one private way to book.
Landing pages
iv.
Private conversion tracking
Calls, WhatsApp and bookings tracked without passing clinical details to platforms.
Measurement
v.
Intake-quality reporting
Cost per booked first consultation and spend against return, reviewed monthly.
Accountability
PPC for mental health clinics
Search, pages and intake under one clinical lens.
Your ads, patient landing pages and intake tracking are planned by the same senior people, so a worried parent or adult patient finds a calm page and a private route to book.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Mental health advertising
Ads written with the care your patients deserve.
Mental health advertising is regulated in the UAE and restricted by Google and Meta. Our copy and targeting follow platform health policies, with DHA, DoH and MOHAP guidance kept in view, and we never promise approval.
No wording implying a diagnosisIncluded
No remarketing on sensitive conditionsIncluded
Ad permit preparation supportIncluded
Patient data kept out of ad platformsIncluded
Clinician titles checked against licensesIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why therapy clinics choose Bdazzil
Why clinical directors trust us with their ad accounts.
Healthcare is one of the sectors we specialize in, and mental health needs more care than most. Here is what we refuse to cut corners on.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Mental health clinic directors ask us this.
How soon can paid ads fill our clinicians' diaries?
We do not promise dates. Launch steps and their timing are agreed when we begin, shaped by your services and locations, and results improve as consultation data builds and bidding learns.
Are mental health services allowed on Google Ads and Meta?
Generally yes, within health policies that restrict certain claims, personalized targeting and sensitive remarketing. We plan around those rules and DHA, DoH and MOHAP guidelines, but approval is always the platform’s decision.
Can consultations logged in our clinic system guide the ads?
Yes, where your system supports it. We connect GA4 and Google Ads conversions, call and WhatsApp tracking and offline consultation imports, while keeping clinical details out of the ad platforms.
Is there a minimum contract for clinics?
After an agreed onboarding period the work runs month to month. We would rather keep your account by showing booked consultations than by a notice clause.
Can you advertise our online therapy beyond Dubai and Abu Dhabi?
Yes, where your licensing allows it. We can target by emirate and radius for in-person care, and more widely across the UAE and GCC for telehealth sessions.
What will mental health clinic PPC cost us?
Mental health clinic PPC management starts at AED 3,500 per month. Ad spend is paid separately to Google and Meta, and we suggest a sensible level after the free audit.
Who owns the ad accounts if we part ways?
Your clinic does. The Google Ads and Meta ad accounts, tags and audiences stay in your name, so nothing is lost if the relationship ends.
Should child and adult services run as separate campaigns?
Usually, yes. Parents searching for child assessments use different words and need different reassurance from adults seeking therapy, so separate campaigns and pages convert better and report more clearly.
Google & Meta Ads insights
Thinking for decision-makers.
How to Boost a YouTube Video on Facebook – The Right Way
How to Boost a YouTube Video on Facebook – The Right Way
Read More
Google Ads Are Worth It Only If You Do These 10 Things
Google Ads Are Worth It Only If You Do These 10 Things
Read More
The Anatomy of an Effective YouTube Ad – A Must-Read Guide
The Anatomy of an Effective YouTube Ad – A Must-Read Guide
Read MoreNow onboarding for Q4 2026
Let’s help patients find your clinic when they reach out.
Request your free Mental Health PPC Audit, or message Louis in confidence on WhatsApp about your intake.
Get my free auditWhatsApp +971 50 384 7594