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Hotel & resort Google Ads · Dubai & Abu Dhabi

More direct bookings for hotels and resorts.

We manage hotel Google Ads, metasearch and Meta campaigns that win back brand searches from OTAs and turn staycation and room searches into direct bookings, from the senior team behind digital work for ADNOC and Royal Jet.

✓ Rates & offers in ads matched to the booking engine
✓ Bilingual ads for UAE residents and GCC travelers
✓ Room revenue tracked from ad click to checkout

Senior team behind work for UAE travel leaders

Get your free Hotel Google Ads Audit
We spend 15 recorded minutes inside your Google Ads, metasearch and Meta setup, or on brand and room search demand if ads are new, then email three quick wins inside 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    Paid campaigns managed by our team for

    MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·

    The problem

    Why hotel ads keep paying commission to the OTAs.

    01

    OTAs outbid you on your own name

    Agencies place ads against your property’s name, and a traveler ready to stay with you ends up reserving on their site, leaving the hotel paying commission for demand it created.

    02

    Ads that land on a slow engine

    A staycation offer clicked on a phone opens a slow booking engine with rates that do not match the ad, and the guest returns to the OTA app.

    03

    Bookings with no revenue data

    Without booking engine revenue passed back to Google and Meta, campaigns optimize for clicks and lookers, not stays, room nights or package upgrades.

    Our solution

    The Direct Booking System: built for your rooms.

    Each part is designed to strengthen the next, so hotel Google Ads spend shifts guests from OTAs to direct bookings you can measure in room revenue.

    i.

    Brand & room search

    Brand protection, staycation, family and summer deal searches in two languages.

    Paid search

    ii.

    Metasearch & PMax

    Google hotel listings and Performance Max for travel, managed alongside Search.

    Campaign build

    iii.

    Offer landing pages

    Package details, room photos and rates that match the ad exactly.

    Landing pages

    iv.

    Booking engine tracking

    Revenue, room nights and cancellations fed back to Google and Meta.

    Measurement

    v.

    Direct share reporting

    Cost per booking and revenue against spend, reviewed with revenue managers.

    Reporting

    PPC for hotels and resorts

    Search, metasearch and offers under one roof.

    One team plans your hotel ads, offer pages and booking engine tracking together, so a guest searching your name books direct instead of paying through an agency.

    i.

    Brand & Web Experience

    Positioning, identity and conversion-led websites that make a premium price feel obvious.


    Web design →

    ii.

    Search & Visibility

    Be the answer on Google, Maps and AI assistants — then accelerate with precise paid search.


    SEO & Ads →

    iii.

    Growth Systems

    AI concierges, WhatsApp booking and CRM automation that answer every enquiry in seconds.


    AI automation →

    Hospitality brand standards

    Hotel ads as polished as your front desk.

    Guests notice when an ad promises a rate the engine cannot find. We keep offers, imagery and brand terms consistent with your standards and rate parity rules, and handle alcohol mentions within platform restrictions.

    Rates matched to live inventoryIncluded

    Brand guidelines applied to every adIncluded

    Bar and dining ads within alcohol rulesIncluded

    Guest data kept out of broad audiencesIncluded

    Offer terms and dates stated clearlyIncluded

    Engagements

    Clear pricing. Serious results.

    Google Ads
    Starter

    Google Ads Starter

    One campaign with 15 keywords and unlimited ad sets.

    AED 3,500

    per month


    —  1 campaign, 15 keywords
    —  Pixel, GTM and landing page review
    —  AED 600 per 5 extra keywords

    Discuss your ads
    Most popular · Pro

    Google Ads Pro

    Two campaigns to cover your core services or locations.

    AED 6,000

    per month


    —  2 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Advanced

    Google Ads Advanced

    Three campaigns for broader service and audience coverage.

    AED 8,000

    per month


    —  3 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Dazzle

    Google Ads Dazzle

    Full account management for larger budgets.

    AED 12,000

    per month


    —  Up to 10 campaigns
    —  Up to AED 50k monthly ad spend
    —  Pixel, GTM and landing page review

    Discuss your ads
    Meta Ads
    Starter

    Meta Ads Starter

    Two ad sets with two ads each, plus creative support.

    AED 3,000

    per month


    —  2 ad sets, 2 ads each
    —  5 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Most popular · Pro

    Meta Ads Pro

    Four ad sets for more audiences and offers.

    AED 5,000

    per month


    —  4 ad sets, 2 ads each
    —  10 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Advanced

    Meta Ads Advanced

    Six ad sets for multi-audience campaigns.

    AED 7,000

    per month


    —  6 ad sets, 2 ads each
    —  15 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Dazzle

    Meta Ads Dazzle

    Full Meta account management for larger budgets.

    AED 12,000

    per month


    —  Full account management
    —  Up to AED 30k monthly ad spend
    —  30 hours of ad creatives

    Discuss Meta Ads

    Why hotels choose Bdazzil

    What revenue managers can expect from our paid search.

    Hotels need ads that win direct bookings without undercutting their own distribution. These commitments guide every hotel account.

    01

    Direct share focus

    We measure how much brand demand books direct rather than through OTAs, and plan spend to grow that share.


    Our measures →

    02

    Revenue team alignment

    Campaigns follow your occupancy forecast and need periods, so ad pushes land where rooms are soft.


    Working together →

    03

    Senior hands only

    Experienced people manage your search terms, metasearch and offers every week, with founders reviewing strategy.


    Senior team →

    04

    Accounts in the hotel’s name

    Google Ads, Meta and metasearch accounts, audiences and data are owned by the hotel or its group.


    Hotel ownership →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients
    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    Hotel and resort teams frequently ask us.

    How soon will hotel ads increase our direct bookings?

    We agree the launch plan and its timing up front, based on your properties and scope. Campaigns sharpen as booking data builds, so we set realistic targets instead of promised dates.

    Can hotel ads mention our bars and alcohol offers?

    Alcohol advertising is restricted by Google and Meta and needs careful targeting and wording, and some ads may not run. We plan within those limits, and approval always rests with the platforms.

    Can bookings from our booking engine feed the campaigns?

    Yes, where the engine supports it. We set up GA4 and Google Ads conversions with revenue, enhanced conversions and call tracking, so bidding follows room revenue.

    Do hotels commit to a long contract?

    No. Once onboarding is complete, the service runs monthly and you renew on performance.

    Can you target travelers across the GCC for our hotel?

    Yes. We target residents for staycations and feeder markets across the GCC for holidays, with separate campaigns so each market’s return is clear.

    What does hotel Google Ads management cost?

    Hotel Google Ads management starts at AED 3,500 per month. Media spend is separate and paid to Google and Meta, and we recommend levels after your free audit.

    Who owns the hotel's ad accounts and data?

    The hotel does. Google Ads, Meta and metasearch accounts, audiences and booking data remain in your name.

    Should we bid on our own hotel name?

    In most cases, yes. Brand campaigns keep guests who searched for you on your own site, and the cost is usually small compared with OTA commission.

    Google & Meta Ads insights

    Thinking for decision-makers.

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    Now onboarding for Q4 2026

    Let’s win back direct bookings for your hotel.

    Book your free Hotel Google Ads Audit, or share your direct booking goals with Louis on WhatsApp.

    Get my free auditWhatsApp +971 50 384 7594