Holiday home & vacation rental PPC · Dubai & Abu Dhabi
Vacation rental ads that win direct stays and owners.
We run vacation rental PPC on Google and Meta that turns apartment and villa stay searches into direct bookings, and landlord searches into management sign-ups, from the senior team behind digital work for ADNOC and Royal Jet.
✓ Permit & listing details shown accurately in ads
✓ Arabic & English ads for guests and property owners
✓ Booking and owner inquiries tracked separately to revenue
Senior digital team with major UAE brands
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why holiday home ads feed the booking platforms.
01
Guests who book through the platforms
Your ads create interest in a marina apartment, then the guest finds the same unit on a booking platform and reserves there, and you pay the fee anyway.
02
Owner leads mixed with guest clicks
Landlords looking for a management company and travelers looking for a stay share one campaign, so the valuable owner inquiries are starved of spend.
03
Occupancy gaps nobody targets
Campaigns run the same way in peak winter and quiet summer weeks, so empty nights in the calendar never get the offers and targeting that would fill them.
Our solution
The Direct Stay System: for guests and owners.
Every piece feeds the one after it, so vacation rental PPC fills calendars through direct bookings and adds new units through owner sign-ups.
i.
Two-sided keyword map
Guest stay searches and landlord management searches mapped separately, in two languages.
Search demand
ii.
Guest & owner campaigns
Search and Meta for guests, Search and LinkedIn for property owners.
Campaign build
iii.
Direct booking pages
Unit photos, live availability and a direct price, plus an owner income page.
Landing pages
iv.
Channel manager tracking
Direct bookings and owner leads tracked with value from your systems.
Measurement
v.
Nights and units report
Cost per direct booking and per signed owner, against spend, monthly.
Reporting
PPC for holiday home operators
Guest ads and owner ads managed by one team.
One team handles your guest campaigns, landlord campaigns, direct booking pages and tracking, so travelers book with you and property owners reach your business development team.
Selected work
Paid campaigns that win clients.
Short-stay advertising standards
Rental ads that match the unit guests arrive at.
Guests and owners both check the details. We keep photos, rates, amenities and permit details accurate in every ad and page, respect short-term rental rules in general terms, and never overstate owner returns.
Holiday home permit details displayedIncluded
Photos matched to the actual unitIncluded
No promised rental yields for ownersIncluded
House rules and fees stated upfrontIncluded
Guest and owner data kept separateIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why rental operators choose Bdazzil
What operators get from our ads team.
A holiday home business grows on two fronts, guests and units. We plan ads that feed both without one draining the other.
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Holiday home operators commonly ask.
How quickly can ads bring direct bookings to our holiday homes?
We agree the launch plan and timing together first, based on scope and portfolio size. Campaigns get sharper as booking data builds, and we set realistic targets rather than promise dates.
Are there platform or legal limits on advertising short-term rentals?
Short-term rentals need to follow local permit rules, and Google and Meta require accurate, non-misleading listings. We keep ads within both in general terms, but approval is always the platform’s decision.
Will ads read bookings from our channel manager or PMS?
Where your channel manager or PMS allows, yes. We connect GA4 and Google Ads conversions, enhanced conversions and WhatsApp tracking, with booking values fed back to bidding.
What contract do holiday home companies sign?
A short onboarding period, then month to month. You continue only while bookings and owner leads make it worthwhile.
Can ads reach guests and property owners across the GCC?
Yes. Guest campaigns can target travelers across the UAE and GCC, and owner campaigns can reach landlords wherever they live, with separate reporting for each.
How much does vacation rental PPC cost?
Vacation rental PPC management starts at AED 3,500 per month. Ad spend is separate and paid directly to Google, Meta and LinkedIn, and we suggest levels after the free audit.
Are the ad accounts registered to our company?
Yes. Your Google Ads, Meta and LinkedIn ad accounts, pixels and audiences are registered to your company.
Should we advertise to property owners as well as guests?
If growing your portfolio matters, yes. Landlord campaigns use different keywords, pages and follow-up, and a signed unit can be worth many individual stays.
Google & Meta Ads insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s fill your calendar and grow your portfolio.
Get your free Holiday Home PPC Audit, or WhatsApp Louis the dates your calendar still has open.







