Home healthcare advertising · Dubai & Abu Dhabi
More families booking home care through Google and Meta.
We build home healthcare Google Ads and Meta campaigns that connect families searching for a home nurse, doctor visit or elderly care with your care coordinators, from the team behind digital work for SEHA and Cleveland Clinic Abu Dhabi.
✓ Care ads planned with DHA & DoH guidance
✓ Arabic & English campaigns for UAE families
✓ Urgent doctor-at-home calls answered, day or night
Senior paid media team for licensed care providers
Get your free Home Healthcare Ads Audit
We record 15 minutes on your ad account, or on family search demand and your landing pages if you are new to paid search, with three quick wins in writing inside 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why home care ad spend misses the worried family.
01
Job seekers clicking nurse ads
Keywords such as home nurse Dubai attract nurses looking for work as well as families looking for care, and without negatives half the clicks are candidates, not clients.
02
Urgent visits, unanswered lines
A daughter searching for a doctor at home late at night clicks an ad, reaches a closed line and books the next provider who answers on WhatsApp.
03
Every service on one page
Nursing, physiotherapy at home, lab tests and elderly care all land on a general services page, so families cannot see who comes, what it costs or how to start.
Our solution
The Home Care Booking Ads System: from search to doorstep.
Each stage leads to the next, so home healthcare Google Ads spend is measured by care assessments and home visits booked, not by clicks.
i.
Care search mapping
Home nursing, doctor on call and elderly care searches mapped by area.
Keyword research
ii.
Search & call campaigns
Search and call ads for urgent visits, Meta for planned family care.
Paid search
iii.
Service landing pages
One page per service with licensed staff, coverage areas and a clear first step.
Landing pages
iv.
Coordinator call tracking
Calls and WhatsApp chats tracked to booked assessments in your care system.
Conversion tracking
v.
Cost per home visit
Monthly review of cost per assessment and per booked home visit.
Reporting
PPC for home healthcare providers
Ads, pages and coordinators working from one plan.
Your coordinators, service pages and keywords work from one plan. A family who clicks for a nurse at home finds clear answers and a person ready to arrange the visit.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Home care ad standards
Campaigns that protect patients and your license.
Home healthcare is licensed and ads for medical services face platform health policies. We plan every campaign with DHA, DoH and MOHAP expectations and Google and Meta rules in mind, without promising that any ad will be approved.
Licensed services described accuratelyIncluded
No medical outcome claims in ad copyIncluded
Staff credentials presented truthfullyIncluded
Patient details kept off ad platformsIncluded
Coverage areas stated honestlyIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why home care companies choose Bdazzil
Four reasons care providers bring their ads to Bdazzil.
Many providers come to us after paying for clicks from job seekers and price shoppers. Our focus is families who are ready to arrange care.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Home healthcare owners often ask us.
How soon will home care ads bring bookings?
Urgent doctor visits can respond sooner than long-term elderly care, which families research carefully. Your rollout plan and timing are settled with you first, shaped by scope, and campaigns sharpen as booking data builds.
Are home nursing ads restricted on Google and Meta?
Medical services fall under platform healthcare policies, and some wording or targeting may be limited or need review. We write home healthcare Google Ads with those policies and DHA and DoH guidance in mind, and approval is decided by each platform.
Can campaigns connect to our care management system?
Where your system allows it, yes. We track calls, WhatsApp and forms in GA4 and Google Ads, then feed booked assessments back so bidding favors families who become patients.
Is ads management a fixed-term contract?
No. Management continues monthly after setup, and you can stop with reasonable notice if campaigns are not earning their place.
Can ads target only the areas our nurses cover?
Yes. We use radius and area targeting around your coverage in Dubai, Abu Dhabi or other emirates you serve, so you do not pay for clicks from homes you cannot reach.
What does home healthcare PPC cost?
Ads management starts at AED 3,500 per month, with Google and Meta ad spend paid separately to the platforms. We propose a starting spend per service after the free audit.
Do we own the ad accounts you set up?
Yes. Every ad account, pixel and tracking container is created under your company, and access is shared with us, never held back.
Should we advertise elderly care and urgent visits together?
We keep them apart. Urgent visits need call-focused ads during staffed hours, while elderly care families respond to detailed pages, remarketing and a care assessment call.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Be the home care provider families reach first.
Ask for your free Home Healthcare Ads Audit, or message Louis on WhatsApp to talk over your services.
Get my free auditWhatsApp +971 50 384 7594