Optician & eye clinic Google Ads · Dubai & Abu Dhabi
Eye tests, LASIK consultations and frame sales from Google Ads.
We manage optician and eye clinic PPC across Google Search, Shopping, Maps and Meta, with branch landing pages and booking tracking that turn eyewear and vision searches into appointments, from the team behind digital work for SEHA and Cleveland Clinic Abu Dhabi.
✓ Vision correction ads planned with DHA & DoH guidance
✓ Bilingual campaigns for every branch and mall
✓ Eye test bookings tracked from click to chair
Paid media handled by senior healthcare advertisers
Get your free Optician Google Ads Audit
Book a recorded 15-minute check of your ad account, or of local eyewear and eye care demand if you have not advertised, and get three quick wins on paper within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why optical ad accounts sell frames at a loss.
01
Sunglasses clicks, no eye tests
Designer frame and sunglasses searches soak up spend with thin margins, while searches for an eye test near me or a LASIK consultation in Dubai get little coverage.
02
Branches competing in one campaign
A single campaign covers every mall branch, so ads show the wrong location, calls hit the busiest store and nobody knows which branch the spend actually filled.
03
Surgery leads left unqualified
Laser eye surgery forms collect a name and a number, with no suitability questions, so surgeons spend consultation time on people who were never candidates.
Our solution
The Eye Care Appointment Ads System: built branch by branch.
Every stage connects to the next, so optician and eye clinic PPC is measured by eye tests, surgery consultations and orders, not by clicks.
i.
Vision search mapping
Eye test, contact lens, LASIK and frame brand searches by branch.
Keywords
ii.
Search, Shopping & Meta
Search for bookings, Shopping for eyewear lines, Meta for new collections.
Paid campaigns
iii.
Branch and surgery pages
Location pages with test slots, plus LASIK pages with suitability questions.
Landing pages
iv.
Appointment tracking
Bookings, calls, WhatsApp and online orders recorded per branch in GA4.
Measurement
v.
Branch cost review
Cost per eye test, consultation and order, compared across locations.
Reporting
PPC for opticians and eye clinics
Retail and clinic ads planned by one team.
Eyewear campaigns, eye test booking and surgery consultations are planned together, so a shopper clicking for progressive lenses and a patient asking about cataracts each reach the right page.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Eye care ad policy
Vision ads that stay accurate and permitted.
Vision correction procedures and prescription lenses can face health and product restrictions on Google and Meta. We write eye care ads with DHA, DoH and MOHAP expectations in view, and approval always remains with each platform.
No surgery outcome promises in adsIncluded
Prescription products checked against policyIncluded
Surgeon credentials stated accuratelyIncluded
Offers shown with clear conditionsIncluded
Patient records kept out of audiencesIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why eye care groups choose Bdazzil
What opticians and eye clinics get from our ads team.
Optical owners often tell us their last agency chased low-margin frame clicks. We plan campaigns around appointments and margins.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Optical and eye clinic owners ask us this.
How fast can Google Ads fill our eye test slots?
Eye test and contact lens searches often respond sooner than laser surgery, where patients research for longer. The launch plan and timeline are agreed together from your scope, and results improve as booking data comes in.
Are LASIK ads allowed on Google and Meta?
Generally yes, within healthcare advertising policies that limit claims and some targeting. We plan every laser surgery ad with those policies and DHA and DoH guidance in mind, and the platforms decide approval.
Will ad tracking connect to our optical booking software?
Where the software allows, yes. We track bookings, calls and WhatsApp per branch, and feed attended tests and orders back so optician and eye clinic PPC bids on real results.
How long is the ads management agreement?
There is no long lock-in. After setup we work month to month, and we aim to keep your account by showing appointments per branch.
Can you run ads for optician branches in several emirates?
Yes. Each branch gets its own radius targeting and reporting, whether it sits in a Dubai mall, an Abu Dhabi community center or another UAE city.
What does optician PPC management cost?
Ads management starts at AED 3,500 per month. Google and Meta charge your media spend separately, and we recommend a starting split between retail and clinic campaigns after the free audit.
Do we own our Merchant Center and ad accounts?
Yes. Every account, product feed and audience is set up under your business, and we only hold the access you grant.
Should we sell frames through Google Shopping?
If you stock brands online with clear pricing, Shopping can help. We keep it separate from eye test campaigns so frame sales never take spend from bookings.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Make your branches the optician people book first.
Claim your free Optician Google Ads Audit, or chat with Louis on WhatsApp about your branches.
Get my free auditWhatsApp +971 50 384 7594