Microsoft Ads management · Dubai & Abu Dhabi
Microsoft (Bing) Ads that reach buyers your Google campaigns miss.
Senior-managed Microsoft Ads campaigns on Bing, built to capture the desktop and workplace searchers who rarely show up in your Google data. Run by the team behind digital work for ADNOC, SEHA and Royal Jet.
✓ Campaigns adapted for Bing, not simply imported
✓ Professional audience targeting using LinkedIn data
✓ Results reported beside your Google Ads
Trusted by founders and leadership teams across the UAE
Get your free Microsoft Ads Audit
A recorded 15-minute review of your search accounts, showing where Bing could add enquiries, with three quick wins. Delivered within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why Microsoft Ads is usually set up, then forgotten.
01
Copied from Google, never adapted
Campaigns imported from Google Ads keep the same bids, copy and settings, even though Bing searchers, devices and click costs behave differently, so spend drifts without direction.
02
Missing from the reporting
Microsoft Ads conversions are rarely tracked with the same care as Google, so nobody knows which enquiries the channel produced and it is either paused or left untouched.
03
Audience data left unused
Many advertisers never apply the professional targeting Microsoft Advertising offers, so ads reach anyone searching instead of the decision-makers, company types and industries you sell to.
Our Bing Ads process
How we add Microsoft Ads to your search mix.
A five-step plan that treats Bing as a channel in its own right, with clear milestones and reporting that sits alongside your Google Ads results.
i.
Search share review
We compare your Google Ads data with Bing search demand to see which services and audiences are worth testing on Microsoft Advertising.
Week 1
ii.
Import & adaptation
Proven campaigns are brought across, then bids, ad copy, assets and locations are adjusted for how Bing users actually search and click.
Week 2
iii.
UET & conversion setup
We install the Universal Event Tracking tag and connect calls, forms and WhatsApp enquiries, so Bing is measured on the same terms as Google.
Weeks 3–4
iv.
Audience layering
Professional targeting by company, industry and job function is layered onto search campaigns, favouring the people most likely to become clients.
Month 2
v.
Compare & scale
Monthly reports place Bing and Google side by side, and spend moves towards whichever channel delivers qualified enquiries at the better cost.
Ongoing
PPC services
Ten ways we turn ad spend into enquiries.
Across Google, Microsoft and social platforms, we build campaigns that reach the right buyers and track every dirham to results. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why clients hand us their Microsoft Ads.
Microsoft Ads works best as part of a joined-up search plan. These four principles keep it accountable rather than an afterthought.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Every Microsoft Ads plan includes
Everything Bing needs to earn its place.
No copy-and-forget imports and no hidden fees. Every Microsoft Ads engagement covers setup, tracking, weekly management and reporting, with ad spend billed directly by Microsoft.
Bing search demand and opportunity reviewIncluded
Google Ads import with full adaptationIncluded
UET tag and conversion tracking setupIncluded
LinkedIn profile audience targetingIncluded
Ad copy rewritten for Bing searchersIncluded
Combined Google and Bing reportingIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Questions about Microsoft (Bing) Ads.
Is Bing advertising worth it in the UAE?
It depends on your audience. Microsoft Ads reaches people searching through Bing, Edge and Windows, which can include office-based professionals. We review your search demand first and only recommend it where it can add qualified enquiries at a sensible cost.
How much does Microsoft Ads management cost?
Management starts from AED 3,500 per month, excluding ad spend paid directly to Microsoft. Where we already manage your Google Ads, Bing is usually scoped as part of the same search plan, confirmed after a free strategy call.
Can you import our Google Ads campaigns into Microsoft Ads?
Yes, and it is a sensible starting point. The import is only the first step: we then adjust bids, ad copy, locations and audiences so the campaigns suit Bing rather than simply mirroring Google.
What is the difference between Bing Ads and Microsoft Ads?
They are the same platform. Bing Ads was renamed Microsoft Advertising, and campaigns can show across Bing search and Microsoft’s wider network of partner sites.
Can Microsoft Ads target business professionals?
Yes. Microsoft Advertising offers targeting based on LinkedIn profile information such as company, industry and job function. We use it to prioritise the decision-makers most relevant to your services.
How do you track Microsoft Ads conversions?
We install the Universal Event Tracking tag and set up conversions for forms, calls and WhatsApp enquiries. Results are reported alongside Google Ads, so you can compare cost per qualified lead across both.
Should we run Bing Ads instead of Google Ads?
Usually alongside rather than instead. Google holds most search demand, so Microsoft Ads works best as an additional channel once your Google campaigns are well structured and properly tracked.
Who owns the Microsoft Ads account?
You do. The account is created in your business name, billed to your own payment method and shared with us as a manager. Your data and campaign history stay with you.
Google & Meta Ads insights
Thinking for decision-makers.
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How to Boost a YouTube Video on Facebook – The Right Way
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Google Ads Are Worth It Only If You Do These 10 Things
Google Ads Are Worth It Only If You Do These 10 Things
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The Anatomy of an Effective YouTube Ad – A Must-Read Guide
The Anatomy of an Effective YouTube Ad – A Must-Read Guide
Read MoreNow onboarding for Q4 2026
Let’s make Microsoft Ads pull its weight.
Get a free, recorded Microsoft Ads Audit, or message Louis directly on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594