HR consultancy PPC · Dubai & Abu Dhabi
HR consultancy ads that book calls with decision makers.
We run HR consultancy PPC across Google Search and LinkedIn, with service landing pages and CRM tracking that turn HR outsourcing and policy searches into booked discovery calls, from the team behind digital work for ADNOC and Royal Jet.
✓ Claims about labor law advice kept careful & accurate
✓ English & Arabic ads for UAE business owners
✓ Every consultation request tracked from click to call
Senior paid media advice for UAE business leaders
Get your free HR Consultancy Ads Audit
A recorded 15-minute check of your Google Ads and LinkedIn accounts, or your search demand and service pages if you are new to paid ads, with three quick wins in writing inside 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why most HR consultancy ads attract job seekers instead.
01
CVs where clients should be
Keywords like HR jobs Dubai or HR vacancy pull candidates into your campaigns, so the inbox fills with CVs and your spend never reaches a company needing HR support.
02
Every service on one page
Outsourcing, policy writing, salary benchmarking and training all send clicks to the homepage, so an HR director looking for one answer leaves before booking a call.
03
LinkedIn spend with no feedback
LinkedIn campaigns run on lead form volume alone, with no link to proposals won, so costs climb while the pipeline shows little new retainer work.
Our solution
The HR Client Pipeline: built around proposals won.
Search terms, LinkedIn audiences, service pages and CRM stages are connected, so each dirham of media spend is judged by discovery calls and signed HR retainers.
i.
Service intent keywords
HR outsourcing, policy, handbook and benchmarking searches separated from job hunters.
Search research
ii.
Search & LinkedIn campaigns
Google Search for active need, LinkedIn for HR and finance heads.
Paid search
iii.
Service landing pages
One page per HR service, with scope, process and a booking link.
Landing pages
iv.
Pipeline tracking
Calls, forms and proposals tracked in your CRM and sent back to Google.
Conversion tracking
v.
Retainer reporting
Cost per discovery call and per signed client, reviewed together monthly.
Reporting
PPC for HR consultancies
Search, LinkedIn and follow-up planned as one program.
Campaigns, service pages and lead follow-up for your consultancy are handled by one senior team, so a business owner who clicks an HR outsourcing ad reaches a clear offer and a consultant who calls back.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
HR advisory standards
Advertising that reflects how carefully you advise.
HR consultancies are trusted with sensitive employee and payroll matters. We write ads and pages that describe your services accurately, never promise labor law outcomes and keep client inquiries confidential.
No promised legal outcomes in adsIncluded
Service scope described accuratelyIncluded
Candidate searches excluded by negativesIncluded
Employer inquiry data kept privateIncluded
Spam form submissions filteredIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why HR consultancies choose Bdazzil
Four reasons to run your HR ads with Bdazzil.
We plan paid campaigns for established UAE organizations with careful approval processes. That discipline shapes every HR consultancy account we manage.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
HR consultancy founders often ask us this.
How quickly can PPC bring our HR consultancy new clients?
Campaigns can generate inquiries once they are live, but B2B decisions on HR support take time and vary by service. We agree a launch plan and realistic targets at the start, based on scope, and refine as call and proposal data builds.
Are there ad rules we should know about for HR services?
HR advisory is not a restricted ad category on Google, but claims about legal compliance must be accurate and never promise outcomes. If you also advertise vacancies, employment ads can face targeting limits on Meta and other platforms, and we plan around them.
How do you stop job seekers clicking our HR consultancy ads?
We build negative keyword lists for jobs, vacancies, salaries and CV terms, review search terms every week and write ads that speak to employers. Landing pages make clear the service is for businesses, which filters out candidates.
Can you connect LinkedIn and Google leads to our CRM?
Yes. Lead forms, calls and bookings flow into your CRM, and qualified stages are sent back so HR consultancy PPC optimizes toward businesses that become clients rather than casual form fills.
How much does PPC management cost for an HR consultancy?
Ads management starts from AED 3,500 per month. Media spend is paid separately to Google and LinkedIn, and we recommend a level after the free audit based on your services and target companies.
What contract terms do you offer?
An initial term gives campaigns time to learn, then work continues month to month. You can end the arrangement with notice and keep every account and asset.
Can you target companies across the GCC for our HR services?
We run campaigns across the UAE and can extend LinkedIn and search targeting to the wider GCC where you serve clients. Ads and pages can run in Arabic and English.
Who owns the consultancy's ad accounts and lead data?
Your consultancy does. All ad accounts, analytics properties and audience lists sit in your name, with Bdazzil given manager access only.
Google & Meta Ads insights
Thinking for decision-makers.
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Let’s put your HR services in front of the directors hiring advisors.
Claim your free HR Consultancy Ads Audit, or WhatsApp Louis about the HR services you want to grow.
Get my free auditWhatsApp +971 50 384 7594