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Cosmetics retail PPC · Dubai & Abu Dhabi

Cosmetics ads that turn beauty searches into baskets.

We run cosmetics retailer PPC across Google Shopping, Performance Max and Instagram, with product pages and order tracking that turn makeup, skincare and fragrance searches into online and in-store sales, from the team behind digital work for ADNOC and Royal Jet.

✓ Skincare claims written within platform health rules
✓ Beauty ads in Arabic & English for UAE shoppers
✓ WhatsApp and checkout orders measured together

Paid media planned by senior UAE retail advisors

Get your free Cosmetics Retail Ads Audit
We capture a 15-minute recorded look at your Shopping feed and Meta ads, or at beauty search demand if you are not advertising, and put three quick wins in writing within 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    Paid campaigns managed by our team for

    MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·

    The problem

    Why most cosmetics retailer ads discount their way to sales.

    01

    Promo codes doing the selling

    Campaigns only work when there is a discount, so every sale trains Meta to find bargain hunters and margins shrink on the brands that should carry your store.

    02

    Shade and size chaos in feeds

    Variants listed without shade, size or brand confuse Shopping, so a shopper searching for a specific foundation shade lands on the wrong product and leaves.

    03

    Claims that get disapproved

    Anti-aging, whitening or before and after wording trips Google and Meta policies, pausing skincare ads right when a launch or seasonal push should be running.

    Our solution

    The Beauty Basket System: margin in, discounts out.

    Feed, campaigns, product pages and tracking are designed together, so ad spend builds full-price baskets and repeat orders rather than one-off discount sales.

    i.

    Shade-level feed

    Brand, shade, size and skin type fixed so Shopping matches exact searches.

    Shopping feed

    ii.

    Brand & category campaigns

    Search, Performance Max and Instagram split by brand, category and margin.

    Google & Meta Ads

    iii.

    Routine landing pages

    Skincare routines and makeup edits that sell several products per visit.

    Landing pages

    iv.

    Repeat order tracking

    Order value, new versus returning buyers and WhatsApp sales tracked.

    Tracking

    v.

    Margin reporting

    Revenue per brand weighed against media spend, reviewed monthly.

    Accountability

    PPC for cosmetics retailers

    Beauty ads, feeds and pages from one senior team.

    Your product feed, Google and Instagram campaigns, landing pages and order tracking are planned together, so a shopper who taps a serum ad finds the right shade, stock and delivery in one place.

    i.

    Brand & Web Experience

    Positioning, identity and conversion-led websites that make a premium price feel obvious.

    Web design →

    ii.

    Search & Visibility

    Be the answer on Google, Maps and AI assistants — then accelerate with precise paid search.

    SEO & Ads →

    iii.

    Growth Systems

    AI concierges, WhatsApp booking and CRM automation that answer every enquiry in seconds.

    AI automation →

    Beauty advertising policies

    Beauty ads that stay approved and stay honest.

    Cosmetics advertising is closely watched by Google and Meta. We keep skincare claims modest, avoid restricted before and after imagery, confirm products are genuine and protect shopper data, so campaigns keep running through key seasons.

    Skincare claims kept modestIncluded

    Before & after imagery avoidedIncluded

    Authentic brand stock confirmedIncluded

    Influencer content disclosed properlyIncluded

    Shopper details handled securelyIncluded

    Engagements

    Clear pricing. Serious results.

    Google Ads
    Starter

    Google Ads Starter

    One campaign with 15 keywords and unlimited ad sets.

    AED 3,500

    per month

    —  1 campaign, 15 keywords
    —  Pixel, GTM and landing page review
    —  AED 600 per 5 extra keywords

    Discuss your ads
    Most popular · Pro

    Google Ads Pro

    Two campaigns to cover your core services or locations.

    AED 6,000

    per month

    —  2 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Advanced

    Google Ads Advanced

    Three campaigns for broader service and audience coverage.

    AED 8,000

    per month

    —  3 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Dazzle

    Google Ads Dazzle

    Full account management for larger budgets.

    AED 12,000

    per month

    —  Up to 10 campaigns
    —  Up to AED 50k monthly ad spend
    —  Pixel, GTM and landing page review

    Discuss your ads
    Meta Ads
    Starter

    Meta Ads Starter

    Two ad sets with two ads each, plus creative support.

    AED 3,000

    per month

    —  2 ad sets, 2 ads each
    —  5 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Most popular · Pro

    Meta Ads Pro

    Four ad sets for more audiences and offers.

    AED 5,000

    per month

    —  4 ad sets, 2 ads each
    —  10 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Advanced

    Meta Ads Advanced

    Six ad sets for multi-audience campaigns.

    AED 7,000

    per month

    —  6 ad sets, 2 ads each
    —  15 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Dazzle

    Meta Ads Dazzle

    Full Meta account management for larger budgets.

    AED 12,000

    per month

    —  Full account management
    —  Up to AED 30k monthly ad spend
    —  30 hours of ad creatives

    Discuss Meta Ads

    See all packages and add-ons →

    Why cosmetics retailers choose Bdazzil

    Four reasons beauty retailers hand us their ads.

    Our team has years of senior digital work for UAE leaders behind it. With cosmetics retailers, we protect margin and brand relationships first.

    01

    Brand-level bidding

    Each brand you stock gets its own targets, so high-margin exclusives are not buried under fast-moving discount lines.

    Bidding strategy →

    02

    Returning shoppers counted

    We report repeat purchase and order value, because a loyal skincare customer is worth far more than a single sale.

    Customer value →

    03

    Founders review creative

    Louis and Khalid review ad copy and imagery before launch, so policy issues and off-brand claims are caught early.

    Senior review →

    04

    Data that stays in-house

    Merchant Center, Google Ads, Meta and customer audiences sit in your business accounts, never in ours.

    Your accounts, your data →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients
    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    Cosmetics retailers often ask us.

    How soon can Shopping ads lift sales for our cosmetics store?

    Campaigns can start driving orders once the feed and ads are approved, though results vary with range, pricing and season. We agree the launch plan and targets at the start, based on scope, and improve campaigns as sales data builds.

    Can we advertise skincare with anti-aging or whitening claims?

    Google and Meta restrict certain health and appearance claims and before and after imagery, so we write skincare ads carefully and check each product. Approval is decided by the platforms and is never promised.

    How do you handle hundreds of shades and sizes in our catalog?

    We clean the feed so each variant has its brand, shade, size and image, then group products by margin. That lets cosmetics retailer PPC bid harder on profitable lines and less on slow sellers.

    Do the campaigns link to our ecommerce and loyalty data?

    Yes. We link your ecommerce platform to Merchant Center, GA4 and Meta, track WhatsApp orders, and can use consented loyalty lists for remarketing and new customer bidding.

    What does cosmetics ads management cost?

    Ads management starts from AED 3,500 per month. Ad spend is paid directly to Google and Meta, and we recommend a level after the free audit based on your brands and margins.

    How long is the contract?

    A short initial term lets campaigns learn, then the service runs monthly. You can end it with notice and keep every account and asset.

    Can you run ads for our stores across the UAE and GCC?

    Yes. We target the UAE by store area or delivery zone and can extend to the wider GCC where you ship, with ads in Arabic and English.

    Are the Google Ads and Meta accounts in our name?

    Yes. All ad accounts, feeds and audiences are registered to your company, and Bdazzil operates with manager access only.

    Google & Meta Ads insights

    Thinking for decision-makers.

    All ads insights →

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    Now onboarding for Q4 2026

    Let’s make your beauty counter the one shoppers find first.

    Request a free Cosmetics Retail Ads Audit, or send Louis the brands you most want to grow on WhatsApp.

    Get my free auditWhatsApp +971 50 384 7594