SaaS PPC agency · Dubai & Abu Dhabi
SaaS ads that turn trials into paying accounts.
Google Search, LinkedIn, YouTube and Meta campaigns that bring UAE and GCC buyers to your free trial or demo, then optimize for paid subscriptions, delivered by the senior team behind digital work for ADNOC and Royal Jet.
✓ Competitor comparison ads kept within trademark rules
✓ Arabic & English funnels for Gulf software buyers
✓ Demo requests booked into sales calendars automatically
Growth-focused ad management from senior UAE marketers
Get your free SaaS PPC Audit
A fifteen-minute recorded review covers your Google Ads, LinkedIn and tracking setup, or your category search demand if ads are not live yet, followed by three written quick wins within 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why most SaaS ads stop at the sign-up.
01
Trials that never activate
Campaigns optimize for trial sign-ups, so the platforms find people who register and vanish, while the accounts that would pay are never weighted differently.
02
Losing the alternatives search
Buyers searching for alternatives to a global tool with Arabic support or local billing find nothing from you, so the regional advantage your product has goes unmentioned.
03
LinkedIn spend with no loop
LinkedIn campaigns run on job titles alone with no pipeline data coming back. SaaS PPC without product and CRM signals keeps paying for leads sales never accepts.
Our solution
The Trial-to-Paid System: one team, full funnel.
Each stage feeds better signals to the next, so spend on Google, LinkedIn and Meta becomes activated trials, qualified demos and recurring subscription revenue.
i.
Category & rival keywords
Category, problem and alternatives searches mapped for Gulf buyers.
Keyword research
ii.
Funnel campaigns
Search for intent, LinkedIn and YouTube for accounts, remarketing for trials.
Paid search & social
iii.
Trial and demo pages
Use cases, integrations, pricing clarity and a short sign-up.
Landing pages
iv.
Product signal tracking
Activation, sales-qualified and paid events sent back to bidding.
Offline conversions
v.
Revenue reporting
Cost per paid account and new MRR against spend.
Reporting
PPC for SaaS companies
Campaigns, funnels and data joined up by one team.
Ads, trial pages and CRM signals are designed as one funnel, so a finance lead who clicks an Arabic-ready invoicing ad lands on the right use case and starts a trial.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
SaaS advertising standards
Software ads that pass procurement and policy checks.
SaaS buyers compare vendors carefully, and platforms police comparison claims. We plan ads and pages around trademark policies, accurate pricing and feature statements, and data handling wording your team approves, so each claim holds up in a sales call.
Competitor names used within ad policyIncluded
Pricing shown exactly as on your siteIncluded
Security and hosting claims verifiedIncluded
Customer logos used with permissionIncluded
Localized Arabic & English copyIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why SaaS teams choose Bdazzil
What SaaS founders gain from Bdazzil on paid media.
Software growth depends on the right users, not the most users. These commitments shape how we run your acquisition.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
SaaS founders and growth leads ask us.
How quickly can PPC grow paid SaaS subscriptions?
We plan the launch and schedule with you upfront, based on markets, plans and platforms in scope. Campaigns improve as trial, activation and payment data trains the bidding.
Can a SaaS company bid on competitor names?
Bidding on competitor keywords is often possible, but trademark policies limit their use in ad text and comparisons must be accurate. We work within policy, and approval of each ad is the platform decision.
Can you send product usage data back to Google and LinkedIn?
Yes. We connect your CRM or product analytics to GA4, Google Ads and LinkedIn, importing activation and paid events so SaaS PPC optimizes for revenue, not sign-ups.
Is there a minimum contract for SaaS clients?
After the agreed build, management is monthly with a written notice period.
Can our SaaS product target buyers across the GCC?
Yes. We run separate campaigns for the UAE and selected Gulf markets, with Arabic and English copy and market-level reporting.
What does SaaS ads management cost?
Ads management starts from AED 3,500 per month. Media spend on each platform is paid separately, and the audit includes a suggested starting level.
Do we keep the ad accounts if we part ways?
Your company does. Every account is registered to you with Bdazzil as a manager, so campaigns and data remain yours.
Should SaaS companies advertise a free trial or a demo?
It depends on price point and complexity. Self-serve products usually lead with a trial, while larger contracts convert better through a demo, and many run both with separate campaigns.
Google & Meta Ads insights
Thinking for decision-makers.
How to Boost a YouTube Video on Facebook – The Right Way
How to Boost a YouTube Video on Facebook – The Right Way
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Google Ads Are Worth It Only If You Do These 10 Things
Google Ads Are Worth It Only If You Do These 10 Things
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The Anatomy of an Effective YouTube Ad – A Must-Read Guide
The Anatomy of an Effective YouTube Ad – A Must-Read Guide
Read MoreNow onboarding for Q4 2026
Grow the SaaS revenue your ads should bring.
Book your free SaaS PPC Audit, or share your funnel numbers with Louis over WhatsApp.
Get my free auditWhatsApp +971 50 384 7594