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Software development Google Ads · Dubai & Abu Dhabi

Software development ads that win scoped projects, not price checks.

Search, LinkedIn and remarketing campaigns that reach UAE companies planning custom platforms, apps and integrations, turning that intent into qualified project inquiries and discovery calls, from the senior team behind digital work for ADNOC and Royal Jet.

✓ Portfolio and NDA boundaries respected in every ad
✓ Arabic & English copy for UAE project sponsors
✓ Project briefs reach a senior lead the same day

Senior advertising partners for serious UAE firms

Get your free Software Development Ads Audit
We record fifteen minutes on your Google Ads and LinkedIn accounts, or on custom software and app development searches if you are not advertising, then send three written quick wins within 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    Paid campaigns managed by our team for

    MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·

    The problem

    Why software development ads attract quotes, not clients.

    01

    How much does an app cost

    Price-led keywords bring founders with an idea and no funding, plus freelancers and students, so your solution architects spend days writing estimates for projects that never start.

    02

    Outbid by offshore shops

    Low-rate offshore agencies bid on every generic term, and matching them wastes spend. The winnable searches mention local delivery, Arabic interfaces, integrations with UAE systems or enterprise scale.

    03

    Discovery calls nobody scores

    Inquiries are handled in email threads and never graded. Software development PPC cannot improve if it treats a serious enterprise brief and a vague idea the same way.

    Our solution

    The Project Brief System: search, scope and sign.

    Each part qualifies the lead further, so spend on Google and LinkedIn turns into scoped briefs, discovery workshops and signed development contracts.

    i.

    Project-intent keywords

    Custom platform, app, ERP and integration searches with price-shopper negatives.

    Keyword strategy

    ii.

    Sponsor-led campaigns

    Google Search for active projects, LinkedIn for CTOs and digital leads.

    Search & LinkedIn

    iii.

    Capability pages

    Case outlines, tech stack, delivery method and a structured brief form.

    Landing pages

    iv.

    Lead scoring loop

    Qualified briefs and signed projects imported back from your CRM.

    Offline conversions

    v.

    Project value reporting

    Cost per qualified brief and contract value against spend.

    Accountability

    PPC for software development companies

    Ads, capability pages and scoring shipped by one team.

    Campaigns, capability pages and lead grading are built as one release, so a CTO searching for an ERP integration partner finds relevant proof and submits a brief your team can price.

    i.

    Brand & Web Experience

    Positioning, identity and conversion-led websites that make a premium price feel obvious.

    Web design →

    ii.

    Search & Visibility

    Be the answer on Google, Maps and AI assistants — then accelerate with precise paid search.

    SEO & Ads →

    iii.

    Growth Systems

    AI concierges, WhatsApp booking and CRM automation that answer every enquiry in seconds.

    AI automation →

    Development firm standards

    Ads that keep client work confidential and accurate.

    Software development companies often build under NDA and for regulated clients. We plan ads and pages around confidentiality, accurate claims about delivery and platform policies, so marketing never reveals a client or promises a fixed price the scope cannot support.

    NDA projects kept out of adsIncluded

    No fixed prices promised before scopingIncluded

    Technology partner marks used correctlyIncluded

    Delivery timelines never advertisedIncluded

    Arabic & English capability copyIncluded

    Engagements

    Clear pricing. Serious results.

    Google Ads
    Starter

    Google Ads Starter

    One campaign with 15 keywords and unlimited ad sets.

    AED 3,500

    per month

    —  1 campaign, 15 keywords
    —  Pixel, GTM and landing page review
    —  AED 600 per 5 extra keywords

    Discuss your ads
    Most popular · Pro

    Google Ads Pro

    Two campaigns to cover your core services or locations.

    AED 6,000

    per month

    —  2 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Advanced

    Google Ads Advanced

    Three campaigns for broader service and audience coverage.

    AED 8,000

    per month

    —  3 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Dazzle

    Google Ads Dazzle

    Full account management for larger budgets.

    AED 12,000

    per month

    —  Up to 10 campaigns
    —  Up to AED 50k monthly ad spend
    —  Pixel, GTM and landing page review

    Discuss your ads
    Meta Ads
    Starter

    Meta Ads Starter

    Two ad sets with two ads each, plus creative support.

    AED 3,000

    per month

    —  2 ad sets, 2 ads each
    —  5 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Most popular · Pro

    Meta Ads Pro

    Four ad sets for more audiences and offers.

    AED 5,000

    per month

    —  4 ad sets, 2 ads each
    —  10 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Advanced

    Meta Ads Advanced

    Six ad sets for multi-audience campaigns.

    AED 7,000

    per month

    —  6 ad sets, 2 ads each
    —  15 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Dazzle

    Meta Ads Dazzle

    Full Meta account management for larger budgets.

    AED 12,000

    per month

    —  Full account management
    —  Up to AED 30k monthly ad spend
    —  30 hours of ad creatives

    Discuss Meta Ads

    See all packages and add-ons →

    Why software houses choose Bdazzil

    What software firms gain working with Bdazzil.

    Development teams want fewer, better briefs. These are the commitments behind every campaign we manage for them.

    01

    Builders ourselves

    Bdazzil builds websites and automation for clients, so we understand scoping, integrations and how technical buyers phrase a search.

    Shared ground →

    02

    Quality over volume

    Bidding learns from qualified briefs and signed projects, not raw form fills, so fewer hours go into dead-end estimates.

    Lead quality →

    03

    Senior account owners

    Experienced people manage keywords and negatives, filtering out tutorials, developer jobs, free templates and outsourcing marketplaces.

    Senior care →

    04

    Accounts under your name

    Google Ads, LinkedIn and analytics accounts are owned by your company, and conversion data stays with you.

    Your ownership →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients
    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    Software development leaders regularly ask us.

    How long before PPC delivers qualified software project inquiries?

    The launch plan and schedule are shaped with you before we build, based on services, markets and platforms. Long B2B cycles mean campaigns keep improving as CRM outcomes return.

    Are there ad policies software development firms should know?

    Claims must be accurate and trademarks of technology partners used as permitted. We follow Google and LinkedIn policies closely, although approval of each ad is decided by the platform.

    How do you separate real project briefs from price shoppers?

    Structured brief forms, negative keywords and CRM grading feed back into GA4, Google Ads and LinkedIn, so software development PPC learns which inquiries turn into signed projects.

    Do software firms sign long retainers with you?

    No. After the agreed build, management runs monthly with a written notice period.

    Can a software development company target clients across the GCC?

    Yes. Campaigns can focus on the UAE and extend to selected Gulf markets, with separate targeting, copy and reporting per market.

    What should a software company expect to pay for ads management?

    Ads management is from AED 3,500 per month. Media spend on Google and LinkedIn is paid to the platforms separately, and the audit recommends a starting level.

    Does our company own the ad accounts you run?

    Yes. Accounts are set up in your company name with Bdazzil as manager, so every campaign, audience and record remains yours.

    Should we advertise app development and custom software separately?

    Usually, yes. App buyers and enterprise platform buyers search differently and judge different proof, so separate campaigns and pages keep lead quality measurable.

    Google & Meta Ads insights

    Thinking for decision-makers.

    All ads insights →

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    Now onboarding for Q4 2026

    Win the software projects worth building.

    Request your free Software Development Ads Audit, or describe your ideal project to Louis via WhatsApp.

    Get my free auditWhatsApp +971 50 384 7594