Home » PPC (Pay per Click) » Transport & Logistics PPC » Freight Forwarding PPC

Freight forwarding PPC · Dubai & Abu Dhabi

Paid search that brings forwarders shipment-ready RFQs.

We manage freight forwarding PPC across Google Ads and LinkedIn, with landing pages and CRM-linked tracking that turn importers and exporters into complete quote requests, run by the team behind digital work for ADNOC and Royal Jet.

✓ Customs and transit claims kept accurate in every ad
✓ English & Arabic campaigns for importers and exporters
✓ RFQs reach your pricing team while cargo is live

Paid media led by senior UAE strategists

Get your free Freight Forwarder PPC Audit
A 15-minute screen recording of your ad account, or of importer search demand and your quote pages if you have not run ads, with three practical fixes in writing inside 48 hours.

    Monthly marketing budget

    No obligation · Your details stay confidential

    Paid campaigns managed by our team for

    MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·

    The problem

    Why most forwarding ad accounts collect RFQs nobody can price.

    01

    Job seekers & students clicking

    Terms like logistics company and freight jobs draw applicants and students, and without negative keywords every one of those clicks is charged to your media spend.

    02

    Quote forms that skip the cargo

    An ad lands a procurement manager on a form asking only for a name and email, so your pricing team chases missing weights, Incoterms and ports before quoting.

    03

    No voice with supply chain heads

    Supply chain directors at manufacturers rarely search for a forwarder by name, and search-only campaigns never reach them before a tender or annual rate review.

    Our solution

    The Forwarder RFQ Ad System: priced, tracked and reviewed.

    Every campaign hands importers to a page and a form built for pricing, so media spend is judged on quotable RFQs and won shipments.

    i.

    Mode & lane keywords

    Sea, air, road, customs clearance and project cargo searches in both languages.

    Keyword research

    ii.

    Search & LinkedIn campaigns

    Google Search for live demand, LinkedIn for procurement and supply chain heads.

    Paid search

    iii.

    RFQ landing pages

    Mode-specific pages asking for weight, dimensions, Incoterms and ports upfront.

    Conversion pages

    iv.

    CRM-fed bidding

    Qualified and won RFQs sent back to Google Ads through offline conversions.

    Tracking

    v.

    Won-freight reporting

    Spend set against quotable RFQs and booked shipments, by mode and lane.

    Accountability

    PPC for freight forwarders

    Campaigns, quote pages and CRM planned as one route.

    One senior team plans the ads, builds the RFQ pages and connects your CRM, so an importer’s click travels straight to a pricing desk with nothing lost in transit.

    i.

    Brand & Web Experience

    Positioning, identity and conversion-led websites that make a premium price feel obvious.

    Web design →

    ii.

    Search & Visibility

    Be the answer on Google, Maps and AI assistants — then accelerate with precise paid search.

    SEO & Ads →

    iii.

    Growth Systems

    AI concierges, WhatsApp booking and CRM automation that answer every enquiry in seconds.

    AI automation →

    Forwarding ad standards

    Ads your operations team would sign off.

    Importers read transit times and customs claims as commitments. We write ads and pages around the modes, lanes and licenses you actually hold, and keep wording on restricted and hazardous cargo within platform ad policies.

    Transit times never overstated in adsIncluded

    Customs wording checked by your teamIncluded

    Hazardous cargo mentions kept factualIncluded

    Spam RFQs filtered at the formIncluded

    Shipper details held securelyIncluded

    Engagements

    Clear pricing. Serious results.

    Google Ads
    Starter

    Google Ads Starter

    One campaign with 15 keywords and unlimited ad sets.

    AED 3,500

    per month

    —  1 campaign, 15 keywords
    —  Pixel, GTM and landing page review
    —  AED 600 per 5 extra keywords

    Discuss your ads
    Most popular · Pro

    Google Ads Pro

    Two campaigns to cover your core services or locations.

    AED 6,000

    per month

    —  2 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Advanced

    Google Ads Advanced

    Three campaigns for broader service and audience coverage.

    AED 8,000

    per month

    —  3 campaigns, 15 keywords each
    —  Unlimited ad sets
    —  Pixel, GTM and landing page review

    Discuss your ads
    Dazzle

    Google Ads Dazzle

    Full account management for larger budgets.

    AED 12,000

    per month

    —  Up to 10 campaigns
    —  Up to AED 50k monthly ad spend
    —  Pixel, GTM and landing page review

    Discuss your ads
    Meta Ads
    Starter

    Meta Ads Starter

    Two ad sets with two ads each, plus creative support.

    AED 3,000

    per month

    —  2 ad sets, 2 ads each
    —  5 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Most popular · Pro

    Meta Ads Pro

    Four ad sets for more audiences and offers.

    AED 5,000

    per month

    —  4 ad sets, 2 ads each
    —  10 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Advanced

    Meta Ads Advanced

    Six ad sets for multi-audience campaigns.

    AED 7,000

    per month

    —  6 ad sets, 2 ads each
    —  15 hours of ad creatives
    —  Pixel, CRM form and landing page review

    Discuss Meta Ads
    Dazzle

    Meta Ads Dazzle

    Full Meta account management for larger budgets.

    AED 12,000

    per month

    —  Full account management
    —  Up to AED 30k monthly ad spend
    —  30 hours of ad creatives

    Discuss Meta Ads

    See all packages and add-ons →

    Why freight forwarders choose Bdazzil

    What forwarding directors get from our paid team.

    Forwarding ads fail when nobody asks what makes an RFQ quotable. Our approach starts with that question.

    01

    Seniors who price the logic

    Senior strategists learn your modes, lanes and margins before bidding, so keywords follow shipments you actually want to quote.

    Who you work with →

    02

    Scored on won freight

    Reporting shows cost per quotable RFQ and per booked shipment, with lanes that burn spend flagged for action.

    See our reporting →

    03

    LinkedIn done properly

    Campaigns reach procurement and supply chain roles at manufacturers and traders with content they would forward to their team.

    B2B paid social →

    04

    Your accounts, from day one

    Google Ads, LinkedIn and Meta ad accounts are registered to your company, and every audience and conversion stays with you.

    Ownership terms →

    20
    +
    Years leading brand, web and search work in the UAE
    75
    +
    Clients across healthcare, law, finance and real estate
    300
    +
    Projects delivered for Abu Dhabi’s Department of Energy
    99
    %
    Positive feedback from our cliients
    In their words

    “Until I met Louis, I was sure SEO was a scam. Signing with Bdazzil was one of the best decisions we made in 2025.”

    Majid Al KabbanGeneral Manager, Al Kabban & Associates

    “Exceptional service and value! Louis is highly responsive, the process is seamless, and the quality is outstanding. I wholeheartedly recommend their services without hesitation.”

    AurelienCEO & Founder, The Cadre Noir

    “Happy to share that ADOC has approved the design report. Thank you for all the good work.”

    Hema PonnathEnvironmental Consultant, RSK

    “I’ve now worked with Louis for many months. He’s fueling my niche sites with lots and lots of great content! I send him an order and the projects are all delivered within a week, and are exceptional!”

    Jon DykstraSEO Influencer

    FAQ

    What freight forwarders ask before launching ads.

    How long before freight forwarding ads produce usable RFQs?

    The launch plan and timing are fixed with you at kickoff, according to the modes and campaigns in scope. Results improve as RFQ and won-shipment data flows back, so targets are agreed openly rather than promised.

    Are there ad policy limits on advertising customs clearance?

    Customs services can usually be advertised, but Google and Meta require accurate claims and may ask for advertiser verification. We keep wording factual and cannot promise approval for every ad.

    Can you connect ad leads to our freight management software?

    Where your freight software or CRM offers an integration, RFQs, calls and WhatsApp leads feed straight in. Won shipments are returned to Google Ads so bidding favors cargo you want.

    What commitment does a forwarding company make with you?

    An agreed scope reviewed monthly, with no long lock-in. Campaigns can shift between modes and lanes as your rates and capacity change.

    Can campaigns reach importers across the GCC?

    Yes. Campaigns can target Dubai, Abu Dhabi, other emirates or wider GCC markets where your customers buy, in English and Arabic.

    What is the monthly fee for freight forwarding PPC?

    Freight forwarding PPC management starts at AED 3,500 per month, and ad spend is billed separately by Google, LinkedIn or Meta. During the free audit we recommend a sensible opening media spend.

    Do we keep the ad accounts and data if we leave?

    Yes. Accounts are opened in your company’s name with Bdazzil given manager access, so campaign history, audiences and conversion data never leave your control.

    Should a forwarder bid on tender and supplier searches?

    Selectively. Searches for logistics suppliers and freight tenders can signal serious buyers, but they need tight negatives and a page that shows capability, licenses and contact routes for procurement teams.

    Google & Meta Ads insights

    Thinking for decision-makers.

    All ads insights →

    How to Boost a YouTube Video on Facebook – The Right WayPPC

    How to Boost a YouTube Video on Facebook – The Right Way

    Facebook is the biggest social media platform on the Internet today. With over 1 billion registered users, there is a limitless amount…
    September 28, 20267 min Read More
    Google Ads Are Worth It Only If You Do These 10 ThingsPPC

    Google Ads Are Worth It Only If You Do These 10 Things

    With over 3.5 billion searches per day, Google is by far one of the best opportunities to connect with a specific audience…
    September 28, 202618 min Read More
    The Anatomy of an Effective YouTube Ad – A Must-Read GuidePPC

    The Anatomy of an Effective YouTube Ad – A Must-Read Guide

    YouTube is currently the second biggest search engine after Google and with 2 billion logged-in monthly users, it's a great opportunity for…
    September 28, 202618 min Read More

    Now onboarding for Q4 2026

    Get your forwarding desk in front of importers ready to ship.

    Claim the free Freight Forwarder PPC Audit, or open a WhatsApp chat with Louis to talk through your lanes.

    Get my free auditWhatsApp +971 50 384 7594