Tour operator PPC · Dubai & Abu Dhabi
PPC that sells out every tour departure.
Tour operator PPC across Google Search, Performance Max and Meta, with tour landing pages and booking-value tracking that turn visitors, residents and groups into paid seats, run by the team behind digital work for ADNOC and Royal Jet.
✓ Itineraries and inclusions in ads match the tour
✓ Campaigns in English, Arabic and key visitor languages
✓ Group inquiries answered fast through WhatsApp
Senior-led ads for owners and directors in the UAE
Get your free Tour Operator PPC Audit
A recorded 15-minute walk through your ad accounts, or tour search demand and booking pages if paid ads are new, with three written quick wins inside 48 hours.
Paid campaigns managed by our team for
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
MATH Financial Group · Dubai Buyers Club · Danix Consultancy · Palm Coast 37 · Keys 2 Invest · Manchester Dental·
The problem
Why most tour operator ads sell seats at a loss.
01
One campaign for every tour
City tours, multi-day trips and shore excursions share one campaign, so the lowest-priced tour takes the clicks while higher-value departures sit half empty.
02
Paying for things to do browsers
Broad searches like things to do pull in people making lists months ahead, and without remarketing or clear dates most of that media spend never returns a booking.
03
Groups routed to a checkout
School, corporate and agent groups land on the same checkout as couples, cannot ask about private departures, and take their inquiry to an operator with a group page.
Our solution
The Departure Ad System: from search to boarded coach.
Each stage hands guests forward to a dated tour page and a clear booking step, so media spend is judged by seats sold and booking revenue.
i.
Tour-level keyword map
Searches for each tour, attraction and group type, in several languages.
Search demand
ii.
Search, PMax & Meta
Search per tour, Performance Max with booking value, Meta for discovery.
Ad campaigns
iii.
Dated tour pages
Departure dates, itinerary, pickup points and a one-step booking.
Landing pages
iv.
Seat & revenue tracking
Booking value, group inquiries and WhatsApp orders tracked into Google Ads.
Tracking
v.
Per-tour returns
Revenue against ad spend for every tour, reviewed monthly with you.
Accountability
PPC for tour operators
Campaigns, tour pages and bookings steered as one.
The people running your ads also build the dated tour pages and link your reservations platform, so guests and group organizers always land somewhere they can book.
Selected work
Paid campaigns that win clients.
Keys to Invest Real Estate
Keys to Invest Real Estate
MATH Financial Group
MATH Financial Group
CSP Partners
CSP Partners
Lavora Clinic
Lavora Clinic
Dubai Buyers Club
Dubai Buyers Club
Tour operator ad standards
Every ad describes the tour guests will take.
Tour reviews follow the gap between the ad and the day. We keep itineraries, durations, pickups and prices accurate in every ad and page, following Google and Meta rules on travel offers and pricing.
Tour durations shown accuratelyIncluded
From prices matched to checkoutIncluded
Attraction names used fairlyIncluded
Bot bookings and spam filteredIncluded
Guest contact details securedIncluded
Engagements
Clear pricing. Serious results.
Google Ads
Starter
Google Ads Starter
One campaign with 15 keywords and unlimited ad sets.
AED 3,500
per month
— 1 campaign, 15 keywords
— Pixel, GTM and landing page review
— AED 600 per 5 extra keywords
Most popular · Pro
Google Ads Pro
Two campaigns to cover your core services or locations.
AED 6,000
per month
— 2 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Advanced
Google Ads Advanced
Three campaigns for broader service and audience coverage.
AED 8,000
per month
— 3 campaigns, 15 keywords each
— Unlimited ad sets
— Pixel, GTM and landing page review
Dazzle
Google Ads Dazzle
Full account management for larger budgets.
AED 12,000
per month
— Up to 10 campaigns
— Up to AED 50k monthly ad spend
— Pixel, GTM and landing page review
Meta Ads
Starter
Meta Ads Starter
Two ad sets with two ads each, plus creative support.
AED 3,000
per month
— 2 ad sets, 2 ads each
— 5 hours of ad creatives
— Pixel, CRM form and landing page review
Most popular · Pro
Meta Ads Pro
Four ad sets for more audiences and offers.
AED 5,000
per month
— 4 ad sets, 2 ads each
— 10 hours of ad creatives
— Pixel, CRM form and landing page review
Advanced
Meta Ads Advanced
Six ad sets for multi-audience campaigns.
AED 7,000
per month
— 6 ad sets, 2 ads each
— 15 hours of ad creatives
— Pixel, CRM form and landing page review
Dazzle
Meta Ads Dazzle
Full Meta account management for larger budgets.
AED 12,000
per month
— Full account management
— Up to AED 30k monthly ad spend
— 30 hours of ad creatives
Why tour operators choose Bdazzil
Four reasons to trust us with your departures.
Empty seats cannot be sold after the coach leaves. Our paid campaigns are planned around the dates you need to fill.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
PPC by industry
Paid campaigns for every industry.
We know the buyers, advertising rules and competitors in each sector, so every ad reaches the right people at the right cost. Choose your industry to see how we run campaigns for it.
35 industries · select yours to learn more
In their words
FAQ
Tour operators often ask us this.
How soon do tour operator ads start filling departures?
The launch plan and schedule are set with you at the start, based on the tours and campaigns in scope. Campaigns improve as booking data builds, so targets are agreed realistically rather than promised.
Do Google and Meta restrict how tours can be advertised?
Travel ads must show accurate prices, inclusions and terms, and platforms may ask for advertiser verification. We write claims carefully and cannot promise that every ad will be approved.
Can you track bookings made in our reservation software?
If your reservations tool can report sales, the value of each booking is recorded, letting bidding chase revenue instead of clicks. Group inquiries, calls and WhatsApp orders are tracked as well.
Must tour companies commit to a fixed term?
No fixed lock-in applies. Scope is agreed monthly, and campaigns can expand for peak months or events and ease back when departures are full.
Can ads reach visitors before they land in the UAE?
Yes. Campaigns can reach travelers planning trips in their home markets, cruise passengers, and residents across the emirates and wider GCC.
What does tour operator PPC cost per month?
Tour operator PPC management starts at AED 3,500 per month, and ad spend is paid separately to Google and Meta. We recommend an opening media spend per tour during the free audit.
If we part ways, who keeps the ad accounts?
You do, always. Accounts, feeds and audiences are held in your company’s name, so there is nothing to transfer back.
Should tour operators advertise to travel agents too?
Often, if agents send regular groups. A small LinkedIn and search campaign with a trade page and group rates on request can add steady volume beside direct bookings.
Google & Meta Ads insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Fill the empty seats on your next departure.
Claim your free Tour Operator PPC Audit, or chat with Louis on WhatsApp about the dates you need to fill.
Get my free auditWhatsApp +971 50 384 7594