Keyword Research & Strategy · Dubai & Abu Dhabi
Keyword research that finds the searches your clients actually make.
We map the English and Arabic searches your buyers use at every stage, then turn them into a prioritised plan for pages, content and ads. Senior-led by the team behind digital work for ADNOC, SEHA and Cleveland Clinic Abu Dhabi.
✓ English & Arabic search terms researched separately
✓ Keywords grouped by intent, page and priority
✓ A roadmap your team and agencies can follow
Trusted by founders and leadership teams across the UAE
Get your free Keyword Audit
A recorded review of the searches your site currently ranks for, the valuable terms it misses and three keyword opportunities worth acting on first.
SEO delivered by our team for
Handle · Al Kabban & Associates · Stella Maris · Alaska Seafood Marketing Institute · MATH Financial Group·
Handle · Al Kabban & Associates · Stella Maris · Alaska Seafood Marketing Institute · MATH Financial Group·
Handle · Al Kabban & Associates · Stella Maris · Alaska Seafood Marketing Institute · MATH Financial Group·
The problem
Why most keyword plans never produce a single enquiry.
01
Chasing volume, not buyers
Lists built around the biggest numbers attract researchers and students, while the lower-volume searches that signal a ready buyer are ignored, so traffic grows and enquiries stay flat.
02
Arabic searches left out
Many plans simply translate English terms, missing the phrasing Arabic-speaking clients really type, which leaves a large share of local demand to competitors who researched it properly.
03
A spreadsheet nobody uses
Thousands of keywords delivered with no mapping to pages, no priorities and no content plan, so the research sits in a folder while the website stays unchanged.
How we work
From business goals to a keyword plan you can use.
Five clear steps, each with a defined output, so you know exactly which searches we are targeting, why they matter and where they will live on your site.
i.
Commercial discovery
We learn which services earn the most, who buys them and how clients describe their problems before a single keyword is pulled.
Week 1
ii.
Bilingual keyword research
English and Arabic terms gathered from search data, competitor sites, your sales conversations and the questions clients ask on WhatsApp.
Week 2
iii.
Intent & value scoring
Every term is grouped by intent and scored for commercial value and difficulty, so effort goes where enquiries are most likely.
Weeks 3–4
iv.
Page & content mapping
Each keyword cluster is assigned to an existing page or a new one, with a content brief and an internal linking plan.
Month 2
v.
Review & refine
We track how target terms perform, add new searches as they emerge and adjust priorities each month against the enquiries received.
Ongoing
SEO services
Ten ways we help you rank and win clients.
From technical foundations to content and links, we build search visibility that brings qualified enquiries month after month. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why clients trust us with their keyword strategy.
Keyword research shapes every page, article and ad that follows. These are the principles we hold to when the decisions carry that much weight.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
SEO that wins clients.
MATH Financial Group
MATH Financial Group
Adam Vital
Adam Vital
Lavora Clinic
Lavora Clinic
Masuma Ayurveda
Masuma Ayurveda
Dubai Buyers Club
Dubai Buyers Club
Every keyword plan includes
Research you can build on from the very first week.
No raw data dumps. Every Bdazzil keyword plan is organised, prioritised and mapped, so it guides your website, content and campaigns for months.
English & Arabic keyword researchIncluded
Search intent grouping & clusteringIncluded
Competitor keyword gap analysisIncluded
Keyword-to-page mapping documentIncluded
Content briefs for priority clustersIncluded
Quarterly keyword plan reviewIncluded
Engagements
Clear pricing. Serious results.
Starter
SEO Starter
10 hours a month of full SEO to fix the foundations and rank locally.
AED 4,000
per month
— Technical and on-page SEO
— GEO, blogs and landing pages
— Local SEO
Most popular · Pro
SEO Pro
20 hours a month of full SEO to win competitive searches.
AED 8,000
per month
— Everything in Starter
— Programmatic SEO
— Topical authority content
Advanced
SEO Advanced
30 hours a month of full SEO across more services and markets.
AED 11,000
per month
— Everything in Pro
— More pages and content
— Broader keyword coverage
Dazzle
SEO Dazzle
40 hours a month of full SEO for category leadership.
AED 13,500
per month
— Everything in Advanced
— Maximum monthly capacity
— Priority strategy reviews
SEO by industry
SEO for every industry.
We know the searches, buyers and competitors in each sector, so your pages rank for the terms that bring in business. Choose your industry to see how we approach it.
35 industries · select yours to learn more
In their words
FAQ
Questions about keyword research.
How much does keyword research cost?
Keyword research is included in every ongoing SEO programme, which starts from AED 4,000 per month. It can also be scoped as a standalone project, quoted after a free strategy call.
What is the difference between keyword research and keyword strategy?
Research finds the searches your clients make and measures their value. Strategy decides which ones to pursue, in what order and on which pages, so the list becomes a plan your website can follow.
Do you research Arabic keywords?
Yes. Native Arabic speakers research how your clients search in Arabic, including dialect and spelling variations. Arabic terms are mapped to Arabic pages rather than attached to translated English content.
How do you decide which keywords to target first?
We weigh commercial value, search intent, competition and how close your current pages are to ranking. High-intent terms linked to your most profitable services usually come first.
Can the keyword research be used for Google Ads too?
Yes. The same research reveals which terms signal buyers and which waste spend, so it informs ad groups and negative keyword lists as well as organic pages.
What do I receive at the end of the research?
You receive a keyword map linking each cluster to a page, a prioritised roadmap and content briefs for the most valuable topics, walked through with you on a call.
How often should keyword research be updated?
Search behaviour shifts as markets, services and competitors change. Within an SEO programme we review your keyword plan regularly and add new opportunities as they appear.
Do you consider AI search when researching keywords?
Yes. We look at the longer, conversational questions people ask AI assistants and plan content that answers them clearly, alongside traditional Google searches.
SEO insights
Thinking for decision-makers.
Now onboarding for Q4 2026
Let’s find the searches that bring you clients.
Get a free, recorded Keyword Audit, or speak with Louis directly on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594