Construction LinkedIn & social · Dubai & Abu Dhabi
Site stories that put contractors on the tender list.
Bdazzil delivers construction social media marketing for contractors and fit-out firms: LinkedIn project updates, site time-lapses and safety stories that reach developers, consultants and future hires, with every RFQ passed to estimators. Guided by the team behind digital work for ADNOC and Royal Jet.
✓ Every site shot checked for PPE & client consent
✓ Bilingual posts for developers and site teams
✓ Tender and RFQ messages sent to estimating quickly
Senior strategists who respect project confidentiality
Get your free Contractor Social Media Audit
Our 15-minute recorded audit covers your LinkedIn page, Instagram and YouTube, the projects you show and how inquiries reach estimating. Within 48 hours you receive three quick wins in writing.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most contractor social pages never win a tender.
01
Hard hats, no handover
Pages post groundbreaking photos and then go silent, so developers never see a finished handover, a safety milestone or the quality of your finishing work.
02
Shots that breach the brief
Photos show workers without PPE or reveal a client’s project before launch. One careless post can cost a framework agreement worth far more than any follower.
03
Posts aimed at the wrong people
Content speaks to homeowners while the buyers are consultants and procurement managers on LinkedIn, who scroll past without learning your capacity or trade expertise.
Our solution
The Tender Pipeline System: built floor by floor.
Every part carries weight for the next, so a site Reel or LinkedIn case note moves a developer or consultant closer to an RFQ or prequalification call.
i.
LinkedIn-led strategy
LinkedIn for developers and hiring, Instagram for fit-out, YouTube for time-lapses.
LinkedIn strategy
ii.
Project content pillars
Milestones, safety records, team profiles and completed handovers, approved by clients.
Content
iii.
Site filming
Drone, time-lapse and short-form video captured under site safety rules.
Production
iv.
Inbox to estimating
Messages and comments handled, with RFQs passed to your bid team.
Community
v.
Sponsored posts & tracking
LinkedIn reach to decision-makers, reported against RFQs and prequalification requests.
Reporting
Social media for contractors
Three disciplines laid on one firm foundation.
Your company profile, project portfolio pages and inquiry routing are shaped with the social plan, so a consultant who opens a LinkedIn post lands on the full project record.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Site and client standards
Content that keeps sites safe and clients comfortable.
Construction clients expect discretion and safe sites. We clear every project with the owner or main contractor before posting, show correct PPE and procedures, and keep drawings, values and unreleased designs off your channels.
Client permission before project postsIncluded
PPE and safe practice on cameraIncluded
Drawings and contract values kept privateIncluded
Worker consent for featured facesIncluded
Capability claims matched to credentialsIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why contractors choose Bdazzil
What contractors get when we run social.
Construction buyers judge you on delivery, safety and trust. These four promises shape how we present all three.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Contractor directors often ask us.
When will LinkedIn start bringing RFQs to our firm?
Tenders move slowly and differ from one package to the next, so we do not promise dates or follower numbers. The plan and timeline are fixed together at the outset and reviewed each month against real inquiries.
How do you handle client approval for project photos?
We confirm permission from the developer or main contractor before filming, and each draft goes through your project manager and HSE lead. Anything confidential is cropped, blurred or held back.
Can you show which posts led to a tender invitation?
Lead forms, tracked links and WhatsApp chats carry campaign tags, and your bid team records the source. That way construction social media marketing is judged on RFQs and prequalification calls, not impressions.
Is social media useful for recruiting site and office staff?
Very. LinkedIn and Instagram posts about safety, training and team culture attract engineers and supervisors, and hiring content can run alongside your client-facing plan.
What length of agreement do construction firms sign?
An initial term gives time for filming across project stages. It then continues monthly on terms set out in writing before we begin.
Can you film projects outside Dubai and Abu Dhabi?
Yes, anywhere in the UAE with site access arranged in advance. For groups bidding elsewhere in the GCC, paid LinkedIn can target decision-makers in those markets too.
How much should a contractor expect to invest in social?
Cost depends on the platforms, the number of site shoots and how much LinkedIn content is needed. The free social audit ends with a recommended scope, and sponsored post spend is paid to LinkedIn or Meta separately.
Does our firm keep all pages, drone footage and files?
Yes. Your company owns the pages, ad accounts, drone clips, photos and templates, and we work through access your team grants.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let developers see how you build.
Book your free Contractor Social Media Audit, or text Louis on WhatsApp about your projects.
Get my free auditWhatsApp +971 50 384 7594