School & university social media · Dubai & Abu Dhabi
School social media that fills your open days.
We deliver education social media marketing for schools, nurseries and universities, sharing classroom life, results you may publish and campus tours with parents and students, then passing admission questions to your registrar. Led by the team behind digital work for ADNOC and Royal Jet.
✓ Posts shaped around KHDA & ADEK expectations
✓ Arabic & English posts for UAE parents
✓ Admission DMs handed to your registrar the same day
Senior team with a careful eye on child safety
Get your free School Social Media Audit
Fifteen minutes on camera with your Instagram, Facebook and YouTube, looking at content, consent practice and how parent questions are answered. Three quick wins arrive by email within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most school social accounts never turn into tours.
01
Assemblies, not answers
Feeds are full of event photos but never explain curriculum, fees process, transport or pastoral care, so parents comparing schools still have to call three campuses to learn the basics.
02
Children shown without consent
Photos of pupils are posted without checking which families opted out. One upset parent in the comments does more harm than a year of good content repairs.
03
Parent messages go unanswered
A mother asks about Year 3 places in a DM during admissions season, waits a week for a reply and registers at the school that called her back.
Our solution
The Admissions Journey System: planned by one team.
Each part prepares the next, so a classroom Reel or teacher story brings a parent closer to booking a tour or submitting an application.
i.
Parent & student platforms
Instagram and Facebook for parents, TikTok and Snapchat for older students.
Social strategy
ii.
Term-by-term calendar
Open days, admissions windows, Ramadan, National Day and graduation planned ahead.
Content planning
iii.
Campus filming
Teacher profiles, facility tours and learning moments filmed with consent.
Video & photo
iv.
Admissions inbox
Comments and DMs answered, then tour requests passed to admissions staff.
Community
v.
Enrollment reporting
Paid reach to local families, reported in tours, applications and enrollments.
Accountability
Social media for schools
Brand, website and social taught as one subject.
Your school brand, admissions pages and parent follow-up are shaped by the same team as your feed, so a family arriving from Instagram finds the tour booking form waiting.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Education content safeguards
Content that protects every child and family.
Parents trust schools with their children first and their data second. We keep content in line with KHDA and ADEK expectations, check photo consent lists before every post and describe results and ratings only as they were officially published.
Parent consent checked for every imageIncluded
KHDA and ADEK guidance respectedIncluded
Results and ratings quoted accuratelyIncluded
Student names and details kept privateIncluded
Paid creators permitted and disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why schools choose Bdazzil
What your school gains with us on campus.
A school’s reputation is built over years and can be damaged in a day. These commitments guide our work on every account.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Principals and registrars commonly ask.
When will social media lead to more school tour bookings?
Admission cycles and each school’s reputation shape the pace, so neither dates nor follower counts are promised. The plan and timeline are set together at the beginning and reviewed against tours and applications.
How do you handle photos of children and consent?
We work from your parent consent list, avoid names and identifying details and blur anyone who has opted out. Every post is approved by your school before it goes live.
Do you follow KHDA or ADEK rules for school marketing?
Posts are prepared with KHDA and ADEK expectations in view, and inspection ratings are quoted exactly as published. Your leadership team makes the final call on anything sensitive.
How do you measure whether Instagram brings in enrollments?
Tour forms, WhatsApp chats and DMs are tagged by source and matched with your admissions records. Education social media marketing is then counted in tours, applications and enrollments.
What contract length do schools usually sign?
We suggest an initial term that spans an admissions window, then continue monthly. Terms are agreed and written down before the first shoot.
Do you take on campuses in other emirates?
Yes, across the UAE. Universities recruiting students from the wider GCC can also target those audiences with paid social in Arabic and English.
What does a school pay for social media management?
The retainer reflects campus filming days, the number of platforms and how much DM handling admissions needs. A recommended scope comes after the free audit. Platforms bill ad spend to the school directly.
Who owns the school's social accounts and photo library?
The school does. Pages, ad accounts and every image and video are held in your name, and we work only with the access you grant.
Social media insights
Thinking for decision-makers.
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Show parents a day at your school.
Book a free School Social Media Audit, or reach Louis on WhatsApp before admissions season starts.
Get my free auditWhatsApp +971 50 384 7594