School social media management · Dubai & Abu Dhabi
School social channels that fill your open days.
Campus stories, teacher voices and admissions content, planned as one school social media marketing program that guides parents from a scroll to a booked tour or admissions inquiry, by the team behind digital work for ADNOC and Royal Jet.
✓ Inspection and rating claims aligned with KHDA & ADEK
✓ Arabic & English content for every family you serve
✓ Admissions DMs routed to your registrar the same day
Planned alongside your principal and admissions lead
Get your free School Social Media Audit
A screen-recorded 15-minute assessment of your school’s channels, admissions content and parent messaging, plus three quick wins delivered in writing within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most school social media speaks only to current parents.
01
Sports day, but no admissions
The feed celebrates events for families already enrolled, so a relocating parent comparing schools sees nothing about curriculum, fees guidance, transport or how to book a tour.
02
Comments that go unmoderated
A frustrated post about pickup queues sits under an open day reel for days, and prospective parents read that before they read anything about your teaching.
03
Recruiting teachers with silence
Experienced teachers check a school’s LinkedIn before applying, and an empty page makes your hiring season harder than it needs to be.
Our solution
The Admissions Story System: told term after term.
Each element is designed to support the next, so campus content and prompt replies become tour bookings, open day registrations and completed applications.
i.
Audience & platform plan
Instagram and Facebook for parents, LinkedIn for teacher recruitment, YouTube for tours.
Social strategy
ii.
Term-by-term content
Classroom moments, teacher profiles, open days, National Day and graduation.
Content calendar
iii.
Campus shoots
Photography direction, short videos and bilingual captions through your approvals.
Production
iv.
Parent community desk
Moderation, calm complaint handling and admissions DMs passed to the registrar.
Community
v.
Admissions reporting
Paid reach before intake season, reported against tours and applications.
Accountability
Social media for schools
Admissions, community and recruitment under one team.
Campus content, moderation, paid reach and admissions tracking are run by one senior team, so every parent who taps a tour reel reaches your registrar rather than a dead end.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
School communications standards
Content that respects students and your inspection record.
Schools answer to parents, governors and regulators, so we photograph students only with recorded parent consent, keep rating and curriculum claims accurate, and plan admissions advertising with KHDA and ADEK expectations in mind.
Photo consent checked against school recordsIncluded
Inspection ratings quoted exactly as publishedIncluded
No student names or class details taggedIncluded
Complaints taken offline to the right officeIncluded
Fee questions answered by admissions onlyIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why schools choose Bdazzil for social
What your school gains from a senior social team.
School leaders cannot afford a careless post. These commitments keep your channels warm, accurate and focused on admissions.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
School leaders raise these questions.
When will social media start lifting our school admissions?
Admissions cycles vary, so we never promise dates or follower growth. Together we set a plan and realistic milestones at the outset, built around your intake calendar and content volume.
How do you handle student photos and consent at a school?
Only students whose parents have given consent appear, checked against your records. Names and class details are left out, and your marketing lead or principal approves each post.
Can social media content stay within KHDA and ADEK expectations?
Yes. Ratings, curriculum and outcome claims are quoted accurately and admissions advertising is shaped around KHDA or ADEK guidance, in general terms appropriate to your school.
How do we see which posts produced tours and applications?
Tour and open day links are tagged by platform, and admissions DMs are logged when handed to your registrar. School social media marketing reports then show tours and applications ahead of reach.
How is school social media management priced?
Pricing follows the platforms, how often we shoot on campus and the content volume, plus whether we moderate comments. We propose a scope following your free social audit, and ad spend is paid directly to the platforms.
What contract length do schools usually sign?
Agreements are typically built around an academic term or admissions season, continuing monthly afterward. Notice terms are agreed in writing up front.
Do you work with school groups in more than one emirate?
Yes. We support single schools and groups in every emirate and elsewhere in the GCC, with content planned per campus.
Does the school keep ownership of its accounts and photos?
Always. Profiles, ad accounts and every photo, video and template stay with the school, whatever happens with the agency relationship.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
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Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Show families your school before they visit.
Book your free School Social Media Audit, or talk directly with Louis over WhatsApp about the coming admissions season.
Get my free auditWhatsApp +971 50 384 7594