University social media · Dubai & Abu Dhabi
Campus content that turns scrolling students into applicants.
Student-led reels, faculty voices and program explainers across Instagram, TikTok, Snapchat and LinkedIn, run as one university social media marketing plan that moves prospects to open days and applications, from the team behind digital work for ADNOC and Royal Jet.
✓ Accreditation and ranking claims checked before posting
✓ Arabic & English content for students and parents
✓ Admissions DMs handed to counselors on WhatsApp
Strategy and approvals led by senior people
Get your free University Social Media Audit
We record a 15-minute appraisal of your campus accounts, program content and admissions messaging, and follow up with three written quick wins inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why campus social media gets views but thin application numbers.
01
Brochure posts for a TikTok audience
School leavers scroll past formal announcements and stock graduation photos, looking instead for real students showing labs, clubs and a normal Tuesday on campus.
02
Postgraduates ignored on LinkedIn
Working professionals weighing an MBA or master’s look for faculty insight on LinkedIn, and a quiet page sends them to another college’s information session.
03
Admissions questions stuck in DMs
Questions about entry requirements, scholarships and transfer credits pile up in Instagram messages during peak season, and applicants move on before anyone answers.
Our solution
The Applicant Pathway System: built for every intake.
Each part is planned to hand prospects to the next, so student stories and admissions replies become open day registrations and submitted applications.
i.
Audience-by-platform plan
TikTok and Snapchat for school leavers, LinkedIn for postgraduate candidates.
Social strategy
ii.
Student creator content
Student ambassadors, faculty explainers, campus life and results-day moments.
Creators & Reels
iii.
Campus production days
Planned shoots, program templates and bilingual captions through faculty approval.
Production
iv.
Admissions inbox
Comments and DMs triaged, with applicant chats moved to admissions counselors.
Community
v.
Intake campaigns
Paid social before each deadline, reported against applications started.
Accountability
Social media for universities
Students, faculty and admissions on one plan.
Student content, faculty video, admissions replies and paid campaigns run through one senior team, so a prospect who watches a campus reel reaches a counselor rather than a general inbox.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Higher education standards
Campus content that holds up under academic scrutiny.
Higher education claims are checked by students, parents and regulators alike, so we quote rankings and accreditations exactly, disclose student ambassador partnerships, and plan recruitment advertising that respects KHDA and ADEK guidance for your campus.
Rankings quoted with source and yearIncluded
Accreditation wording approved by the registrarIncluded
Student ambassadors briefed on disclosureIncluded
Graduate outcome claims kept factualIncluded
Faculty approval before program postsIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why universities work with Bdazzil
Four reasons admissions teams bring us in.
Campus marketing teams juggle many faculties and deadlines. We make social the part of the plan that shows up in the application numbers.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Admissions and marketing leads ask us early on.
When will social media increase applications to our university?
Recruitment cycles differ by program, so we do not promise dates or follower growth. A realistic plan and schedule are set with your team at the beginning, based on intakes and content volume.
Can you run student ambassador and creator content for a college?
Yes. Ambassadors are briefed and paid partnerships disclosed, and any external creators we use hold the appropriate UAE Media Council permit. Your team approves every post.
How do you keep ranking and accreditation claims accurate?
Rankings are quoted exactly with source and year, and accreditation wording is approved by your registrar. Where your campus falls under KHDA or ADEK, recruitment advertising is planned to respect their guidance.
How do you connect social activity to applications?
Links, forms and admissions chats are tagged by platform and program. Our university social media marketing reports open day registrations and applications first, with reach and engagement alongside.
What does university social media management cost?
Costs follow the number of platforms, faculties and shoot days involved. Scope is proposed once your free audit is complete, and media spend on Meta, TikTok, Snapchat or LinkedIn goes straight to those platforms.
Do you work on annual contracts only?
No. Engagements usually run through at least one recruitment cycle and then continue monthly. Notice periods are documented in the agreement.
Can you recruit students for campuses outside Dubai and Abu Dhabi?
Yes. We run campaigns for campuses anywhere in the UAE and can target prospective students across the GCC.
Does the college own the accounts and content?
Yes. The institution holds its social profiles and ad accounts, plus the rights to all campus footage and templates we produce.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
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Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Meet next year’s applicants where they already scroll.
Book your free University Social Media Audit, or speak to Louis by WhatsApp before applications open.
Get my free auditWhatsApp +971 50 384 7594