FM company LinkedIn & social · Dubai & Abu Dhabi
FM content that wins contracts and keeps them.
We run facilities management social media marketing for FM providers, sharing technician expertise, response stories and compliance milestones with property managers, owners associations and corporate buyers, then routing tender inquiries to you. Led by the people behind digital work for ADNOC and Royal Jet.
✓ Buildings & residents kept anonymous unless approved
✓ English & Arabic posts for owners and managers
✓ Tender and survey requests sent to bid teams fast
Senior-led for established UAE service providers
Get your free FM Social Media Audit
A recorded 15-minute session on your LinkedIn and Instagram, the service proof you share and how inquiries from building owners are handled. You will have three quick wins, written up, within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most FM company social pages never reach decision-makers.
01
Mops and logos, no proof
Posts show uniforms and vans but never explain planned maintenance, response discipline or energy savings, which are exactly what property managers compare when renewing a contract.
02
Technicians left invisible
The engineers and supervisors who keep chillers and lifts running never appear, so buyers cannot tell your team from a lower bidder with the same brochure.
03
Service complaints in public
A resident posts about a broken AC under your latest update, nobody responds, and the owners association reading the thread starts doubting the contract.
Our solution
The Contract Confidence System: maintained by one team.
Every part keeps the next running, so a LinkedIn explainer or technician Reel moves a property or facilities manager toward a site survey or tender invitation.
i.
LinkedIn buyer strategy
LinkedIn for owners, developers and procurement, Instagram for residential communities.
B2B social
ii.
Technician content
Planned maintenance explainers, team profiles and before-and-after fixes, filmed safely.
Video content
iii.
Monthly service calendar
Summer cooling, pre-Ramadan readiness and compliance milestones planned ahead.
Planning
iv.
Comment & DM care
Complaints moved to private channels, inquiries passed to business development.
Community
v.
LinkedIn ads & reports
Sponsored reach to property decision-makers, tracked to surveys and tenders.
Accountability
Social media for FM companies
Three skills, one team on your account.
Service pages, capability statements and tender follow-up are aligned with your social plan, so a property manager clicking from LinkedIn finds the full scope and a clear way to request a survey.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
FM service standards
FM content that shields clients, residents and crews.
FM teams spend their days in buildings owned by someone else. We clear every site with the owner before filming, keep residents and security details out of shot, show correct HSE practice and treat staff welfare stories with respect.
Owner approval before filming any siteIncluded
Residents and access points kept outIncluded
HSE procedures shown correctlyIncluded
Staff featured only with consentIncluded
Paid creator content disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why FM providers pick Bdazzil
Four reasons to give us your FM channels.
FM contracts are won on trust and renewed on proof. Here is how we help your channels show both.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
FM directors tend to ask us.
When will social media start bringing FM contract inquiries?
FM contracts take time to come up for renewal, and much depends on the buildings you target. We fix the plan and timeline at the beginning, review against real inquiries each month and never promise audience growth.
How do you get building owners to approve site filming?
We request permission through your account managers before any shoot. Your team then approves the edit, and anything that shows residents, security or access routes is removed.
Will we know which posts produced a survey request?
Yes. Every inquiry form, WhatsApp chat and tracked link carries a campaign tag your CRM can read, so facilities management social media marketing is measured in surveys, tenders and renewals.
Does LinkedIn content help FM companies recruit technicians?
It does. Posts about training, safety and career progression attract supervisors and engineers, and hiring content can sit alongside your client-facing calendar.
What contract length do FM companies sign with you?
An opening term allows time for site filming and approvals. After that it rolls monthly, with all terms written down in advance.
Do you work with FM providers across the UAE?
Yes, in every emirate. Paid LinkedIn can also reach property and facilities decision-makers in other GCC markets if you operate there.
How much does social media for an FM company cost?
The retainer depends on platforms, the number of filming days and how much DM and comment handling you need. A scope is recommended once your free social audit is complete, while any ad spend goes directly from your company to the platforms.
Who keeps the pages, ad accounts and footage?
You do. Everything is created under your company, and our access can be switched off whenever you choose.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let buyers see the team behind every building.
Request a free FM Social Media Audit, or ask Louis a question on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594