Bank social media management · Dubai & Abu Dhabi
Banking social media that turns followers into account applications.
Bdazzil delivers banking social media marketing across Instagram, LinkedIn, TikTok and Snapchat, with compliance-approved content, careful complaint handling and tracked journeys to applications, led by the team behind digital work for ADNOC and Royal Jet.
✓ Every post cleared by your compliance team
✓ Arabic & English content for retail and SME customers
✓ Complaints moved to secure channels without delay
Specialists in regulated finance marketing across the UAE
Get your free Bank Social Media Audit
A recorded 15-minute assessment of your social channels, campaign content and how comments and complaints are handled, with three quick wins in your inbox within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why bank social channels feel distant to customers.
01
Rate banners with no warmth
A stream of product banners and legal text gives customers no reason to follow. Young savers and business owners engage with banks that explain money in their own language.
02
Public complaints left hanging
A frustrated comment about a blocked card sits unanswered for a day, collecting replies. Everyone scrolling sees how the bank treats people when something goes wrong.
03
Approvals slower than the news
Posts wait weeks in email chains between marketing and compliance, so timely Ramadan, salary day and National Day content arrives late or not at all.
Our solution
The Account Opening Social System: compliant from brief to report.
Each part is planned to support the next, so a customer who watches your savings explainer starts an application and a complaint becomes a resolved case.
i.
Segment & platform plan
Instagram and Snapchat for retail, LinkedIn for SME and corporate banking.
Social strategy
ii.
Approved content pipeline
Monthly calendar with financial literacy, product explainers and seasonal moments, pre-cleared.
Content · Approvals
iii.
Bilingual production
Short-form video, carousels and stories in Arabic and English, on brand templates.
Production
iv.
Care & moderation
Comments answered to agreed standards, complaints routed to secure customer care.
Community
v.
Paid reach & journeys
Meta, TikTok and LinkedIn ads tracked to applications and branch appointments.
Paid social
Social media for banks
Social, site and search guided by one team.
A customer who sees your campaign on Instagram still compares products on your website and in search. Our team connects all three, keeping the path to an application short and clear.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Banking advertising rules
Social content planned around your regulator and your risk team.
UAE banks answer to the CBUAE, so content is planned with its consumer protection expectations in mind in general terms, rates and fees are stated as approved, and every post passes your compliance review.
Compliance sign-off built into workflowIncluded
Rates & fees shown as approvedIncluded
No account details requested in DMsIncluded
Scam awareness in repliesIncluded
Creator partnerships permitted & disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why banks bring Bdazzil in
What banking teams get from a regulated finance specialist.
Regulated finance is where much of our work sits. We understand approval chains and still keep your channels timely and human.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What banking marketing heads ask us first.
How soon might social media lift account openings at our bank?
Timelines depend on products, channels and approval speed, so we never promise dates or follower counts. The plan and schedule are agreed at kickoff from the agreed scope.
How do you fit into a bank's compliance approval process?
We build your review steps into a shared calendar, attach sources and disclaimers to every draft, and publish only after sign-off. Regulatory references stay general and follow your team’s guidance.
How is social activity connected to applications and appointments?
Tracked links, pixels and UTM tags connect posts to application starts and appointment requests. Banking social media marketing is then reported against those outcomes, not likes.
What contract terms do banks usually sign?
A monthly retainer after setup, with scope, service levels and confidentiality set out in writing. Procurement requirements can be accommodated.
Can you run bank social campaigns beyond Dubai and Abu Dhabi?
Yes. Campaigns can cover every emirate and, where your licenses allow, wider GCC audiences.
How is a banking social media retainer priced?
It depends on the platforms, content volume, production and community management hours. A recommendation follows the free social audit, with ad spend paid separately to the platforms.
Who owns the bank's social accounts and content?
The bank does, fully. Profiles, ad accounts, creative files and data stay in the bank’s name, and our access can be removed at any time.
Can banks use influencers in the UAE?
Yes, with care. Creators must hold the UAE Media Council advertiser permit, partnerships are disclosed, and scripts pass your compliance review with no promises about returns or approvals.
Social media insights
Thinking for decision-makers.
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Let’s give your bank a social presence customers actually trust.
Request your free Bank Social Media Audit, or ask Louis for a WhatsApp conversation.
Get my free auditWhatsApp +971 50 384 7594