Mortgage broker social media · Dubai & Abu Dhabi
Mortgage content that gets buyers asking for pre-approval.
We run mortgage broker social media marketing across Instagram, TikTok, YouTube and LinkedIn, turning clear home finance explainers and broker profiles into WhatsApp consultations and pre-approval requests, from the team behind digital work for ADNOC and Royal Jet.
✓ Rates quoted only as lenders currently offer
✓ Arabic & English explainers for residents and nationals
✓ Buyer questions routed to a broker quickly
Finance-focused social media team in the UAE
Get your free Mortgage Broker Social Media Audit
We review your social profiles, broker content and DM handling on a recorded 15-minute video, and three quick wins follow in writing inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why mortgage broker pages rarely become consultations.
01
Rate screenshots, zero guidance
Posting this week’s lowest rate draws comparison shoppers, but does not explain down payments, fees or salary requirements. Buyers still feel lost and go straight to their bank.
02
Brokers hidden behind a logo
Buyers trust a person with the biggest purchase of their life. A brokerage page with no faces gives them nobody to message first.
03
Agent referrals left unused
Real estate agents are constant sources of buyers, yet few brokerages collaborate with them on content. Opportunities to be introduced at the viewing stage go to rivals.
Our solution
The Mortgage Pre-Approval Social System: from first question to keys.
Every part connects to the next, so a buyer who watches your down payment explainer messages a broker, secures pre-approval and completes on a home.
i.
Buyer platform strategy
Instagram and TikTok for first-time buyers, LinkedIn for investors and agents.
Social strategy
ii.
Home finance content
Fees, down payments, eligibility and buying process explainers in a monthly calendar.
Reels · Carousels
iii.
Broker & agent videos
Broker explainers and collaborations with property agents, captioned bilingually.
Production · Creators
iv.
WhatsApp consultation handover
DMs passed to the right broker with agreed reply times.
Community
v.
Buyer ads & reporting
Meta and TikTok ads measured against consultations, pre-approvals and completions.
Paid social
Social media for mortgage brokers
Social, site and search aligned for every buyer.
Buyers who find a broker on Instagram still read your website and reviews before sharing documents. A single team runs social, site and search, so their homework ends in a consultation.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Mortgage advertising standards
Mortgage content that stays accurate and compliant.
Home finance in the UAE falls under CBUAE rules, so we describe rates, fees and loan-to-value in general terms, never imply approval is certain, and ask your compliance lead to check each post.
Rates labeled as indicativeIncluded
Approval never implied as certainIncluded
Buyer documents kept out of DMsIncluded
Client stories published with consentIncluded
Agent collaborations clearly disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why brokerages work with Bdazzil on social
Four reasons mortgage brokers grow with us.
Home finance brokers fall squarely within our finance specialty. We make brokers approachable and accurate.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What mortgage brokers want to know.
How long do mortgage brokers usually wait before social brings clients?
We do not promise volumes or dates. The plan and timeline are agreed when we start, based on scope, and adjusted as consultation data arrives.
How do you handle rates and approval claims in mortgage posts?
Rates are labeled indicative and sourced from current lender offers, approval is never implied, and your compliance lead checks every post before it goes out.
How do Instagram DMs become mortgage consultations?
Messages are routed to the right broker on WhatsApp or your CRM at agreed reply times. For mortgage broker social media marketing, tagged links show which pre-approvals began on social.
Do mortgage brokers commit to a long contract?
No. After setup, the retainer is monthly, and confidentiality is agreed in writing.
Can you reach buyers in every emirate?
Yes. Paid social can cover Dubai, Abu Dhabi and other emirates, and wider GCC buyers purchasing UAE property.
How much is social media management for a mortgage brokerage?
It depends on platforms, number of brokers featured, content volume and filming. We recommend a scope after your free social audit, with ad spend paid separately.
Who owns our content if a broker leaves?
The brokerage owns its pages, ad accounts and all produced content. Brokers keep personal profiles only.
Can we collaborate with property influencers?
Yes, where the creator holds the UAE Media Council advertiser permit and discloses the partnership. We brief them to explain the process, never to promise rates or approvals.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s make your brokers the first call buyers make.
Claim your free Mortgage Broker Social Media Audit, or text Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594