Wealth management social media · Dubai & Abu Dhabi
Quiet, credible wealth content that leads to private introductions.
We handle wealth management social media marketing on LinkedIn, Instagram and YouTube, sharing considered views on succession, family governance and long-term planning that prompt private introductions, from the team behind digital work for ADNOC and Royal Jet.
✓ Client identities never featured or implied
✓ Arabic & English perspectives for Gulf families
✓ Introduction requests passed to a relationship manager
Understated senior team for private wealth firms
Get your free Wealth Firm Social Media Audit
A private, recorded 15-minute assessment of your firm and relationship manager profiles, published content and inbound handling, with three quick wins set out for you inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why wealth firm social media feels wrong to wealthy families.
01
Luxury imagery, little substance
Yachts and skyline shots signal the wrong thing to families who value discretion. They want to see how you think about succession and preserving wealth across generations.
02
Relationship managers unseen
Families choose a person before a platform. When relationship managers have no visible perspective, referrals arrive cold and the first meeting starts from zero.
03
Next generation overlooked
Heirs and young founders research on Instagram and YouTube, not in brochures. Firms absent there lose touch with the people who will decide where wealth sits next.
Our solution
The Family Wealth Social System: discreet across generations.
Each part supports the next, so a business owner who reads your succession planning piece asks for a private conversation and becomes a family client.
i.
Generational platform plan
LinkedIn for principals and founders, Instagram and YouTube for the next generation.
Social strategy
ii.
Perspective-led content
Succession, governance, philanthropy and planning themes in a monthly calendar.
Content · Video
iii.
Considered filming
Relationship manager interviews and longer explainers, captioned in Arabic and English.
Production
iv.
Private inquiry routing
Messages moved quietly to the right relationship manager, never discussed publicly.
Community
v.
Selective reach & reports
Narrowly targeted ads, reported against introductions and new relationships.
Paid social
Social media for wealth managers
Social, website and search guarded with one discreet hand.
A family office principal who reads your post will quietly research your firm before any referral. Social, site and search are shaped by one discreet team, so that research ends in a private meeting.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Private wealth standards
Social presence that honors client confidentiality first.
Wealth managers in the UAE are licensed by the SCA, DFSA or FSRA depending on where they operate. Content stays educational, avoids performance claims and client references, and passes your compliance review before publication.
No client names or hintsIncluded
Performance claims left outIncluded
Required disclosures on postsIncluded
Sharia-compliant options described accuratelyIncluded
Portfolio details never discussed in DMsIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why wealth managers partner with Bdazzil
Four reasons wealth firms plan social with us.
Private wealth firms are central to our finance specialty. We build presence without sacrificing discretion.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Wealth management leaders ask us this first.
When does social media begin bringing new families to a wealth management firm?
We make no promises on dates or client numbers. The plan and rollout are agreed at kickoff based on scope and compliance timings, then refined as introductions are tracked.
How do you protect client confidentiality on social?
No client is named, pictured or implied, and personal questions are always taken private. Your compliance team approves every post, and regulatory references stay general.
How do social interactions reach our relationship managers?
Inquiries are routed to the right relationship manager or CRM at agreed times. For wealth management social media marketing, tracked links show which introductions started on social.
Are wealth managers tied into long agreements?
No. After setup the retainer is monthly, with a confidentiality agreement in place.
Will campaigns find families outside Dubai and Abu Dhabi?
Yes, where your licenses allow. Targeting can cover every emirate and wider GCC audiences, kept narrow and discreet.
How do you scope social media for a wealth firm?
It depends on platforms, number of relationship managers featured, content volume and filming. A recommended scope follows your free social audit, with ad spend paid separately.
Who owns our social channels and content?
The firm owns every page, ad account and asset. Relationship managers keep only their personal profiles.
Should a wealth firm be on Instagram at all?
For reaching the next generation, often yes, with a restrained tone. Principals are usually better reached through LinkedIn and longer YouTube explainers.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s give your wealth firm a presence families respect.
Request your free Wealth Firm Social Media Audit, or write to Louis privately on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594