Government social media · Dubai & Abu Dhabi
Government social media that citizens understand and act on.
Bdazzil specializes in government social media marketing for ministries, authorities and semi-government entities, turning policies, services and initiatives into clear bilingual content that drives service uptake and registrations. Led by the team behind digital work for ADNOC and Royal Jet.
✓ Every post cleared through your official approval chain
✓ Arabic-first content with matching English versions
✓ Public questions answered within agreed service levels
Senior-led for government and semi-government teams
Get your free Public Sector Social Media Audit
A recorded 15-minute assessment of your X, Instagram, LinkedIn and YouTube channels, content clarity and public response handling. Three quick wins follow as a written summary within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most government accounts inform few people.
01
Announcements nobody finishes
Long press statements are posted as images of text, so residents scroll past without learning what changed, who it affects or which service to use.
02
Approvals that miss the moment
Content waits in a slow sign-off chain, and by the time it is cleared the public conversation has moved on or filled with misinformation.
03
Questions left in the comments
Citizens ask how to apply or where to go, receive no reply and call the contact center instead, adding cost and frustration to a simple journey.
Our solution
The Public Engagement System: accountable at every step.
Each part is designed to hand over to the next, so a campaign Reel or explainer moves residents from awareness to using the service or registering.
i.
Channel & audience strategy
X and Instagram for residents, LinkedIn for partners, YouTube for explainers.
Channel strategy
ii.
Explainer content
Short videos, carousels and FAQs that turn policies into plain steps.
Content production
iii.
Governed calendar
National Day, Ramadan and campaign moments planned with approval time built in.
Planning
iv.
Public response desk
Comments and DMs answered to agreed scripts, escalations routed internally.
Community
v.
Reach & impact reporting
Paid amplification reported against service uptake, registrations and participation.
Accountability
Social media for government entities
Brand, digital and social under one accountable lead.
Your identity guidelines, service pages and inquiry routing are designed together with each campaign, so a resident who taps through from Instagram reaches the right service page first time.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Public sector communication
Content that reflects official standards.
Government communication carries public trust. We follow your identity and communication guidelines, route every post through the official approval chain, keep content accessible and neutral, and handle personal data and sensitive inquiries with strict confidentiality.
Official approval chain on every postIncluded
Identity and tone guidelines appliedIncluded
Accessible captions and alt textIncluded
Personal data kept confidentialIncluded
Creator partners permitted and disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why public sector teams choose Bdazzil
Four reasons public sector teams work with us.
Government is one of our core sectors, and every engagement is run with the care public communication deserves.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Government communicators commonly ask us.
How quickly can social media raise uptake of a government service?
It depends on the service, the audience and how well it is already known. Scope, milestones and realistic targets are agreed at the outset, with no promise of audience growth or fixed timings.
Can content follow our internal approval chain?
Yes. We map your approvers into the calendar, prepare drafts in both languages for review and publish only after final clearance from your team.
How do you measure the impact of government campaigns on social?
We tag links to service pages, registrations and forms, and report the actions residents take. Government social media marketing is evaluated on uptake and participation, with reach shown for context.
Do public sector campaigns use influencers?
Some do, when the message suits it. Creators must hold the required Media Council advertiser permit, and every paid partnership is clearly disclosed and approved by your team first.
How are contracts structured for government entities?
We work within your procurement process and can structure a defined term or a campaign-based scope. Terms and deliverables are documented clearly before work begins.
Do you support federal and emirate-level government entities?
Yes. From our Dubai and Abu Dhabi offices we support entities throughout the UAE, and can help with regional initiatives in the wider GCC where relevant.
How is the cost of government social media services set?
It depends on channels, content volume, languages, response coverage and approval rounds. A proposed scope is shared after the free audit, and paid amplification is billed by the platforms to your entity.
Who owns the entity's social accounts and content?
Your entity does. All accounts, ad profiles, footage and design files are registered to you, and your team decides what access we hold and for how long.
Social media insights
Thinking for decision-makers.
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Make public services easier to find.
Request a free Public Sector Social Media Audit, or reach Louis through WhatsApp to set up a briefing.
Get my free auditWhatsApp +971 50 384 7594