Mental health clinic social media · Dubai & Abu Dhabi
Social media that helps people reach out for therapy.
We run Instagram, LinkedIn and WhatsApp for mental health clinics with the discretion therapy needs, turning careful content into first-appointment inquiries, led by the team behind digital work for SEHA and Cleveland Clinic Abu Dhabi.
✓ Content planned around DHA, DoH & MOHAP guidance
✓ Arabic & English posts that reduce stigma
✓ Private DMs moved to your intake team quickly
Chosen by UAE healthcare leaders who value discretion
Book a free Mental Health Social Audit
We record 15 minutes on your profiles, recent posts and how private messages reach intake, with three quick wins sent in writing inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most mental health clinic accounts feel too risky to follow.
01
Stock faces, clinical silence
Feeds full of generic stock images say nothing about your psychologists or how a first session works, so an anxious reader stays silent and never books.
02
Sensitive DMs in a shared inbox
People disclose personal struggles in comments and DMs, and a marketing inbox is the wrong place for that, putting privacy and your clinic’s reputation at risk.
03
Awareness posts that never convert
World Mental Health Day posts earn likes, yet nobody tracks whether they led to an intake call, so mental health clinic social media looks like a cost, not a channel.
Our solution
The Safe Reach Social System: discreet from post to intake.
Each part is designed around the next, so a thoughtful Reel leads a hesitant reader to a confidential WhatsApp chat and a booked first appointment.
i.
Platform choices
Instagram for individuals and families, LinkedIn for employer wellbeing programs.
Social strategy
ii.
Clinician-led content
Psychologists explaining therapy types, myths answered and what a first session involves.
Video & carousels
iii.
Approved calendar
Monthly plan, bilingual captions and clinical sign-off before anything goes live.
Production
iv.
Discreet inbox handling
Messages acknowledged kindly and moved to intake, with crisis signposting agreed upfront.
Community
v.
Measured reach
Paid Meta and LinkedIn reach, reported against intake calls and booked assessments.
Accountability
Social media for mental health clinics
One careful team for content and the pages behind it.
Your clinic identity, service pages, search presence and social calendar are planned side by side, so a client who taps your bio link finds the same calm, clear tone.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Mental healthcare compliance
Content that protects clients and your license.
Promoting therapy services is both regulated and sensitive. Posts and ads are planned around DHA, DoH and MOHAP advertising rules with your medical director, identifiable clients never appear, and clinical conversations stay out of public comments.
No outcome or recovery promisesIncluded
No identifiable client storiesIncluded
Clinician review of every captionIncluded
Crisis signposting agreed in advanceIncluded
Health advertising approval supportIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
How therapy clinics benefit from Bdazzil
Four reasons clinical directors trust us with social.
Healthcare is one of our core areas, and mental health asks for extra care. Here is what every clinic account we run can count on.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What mental health clinic leaders ask before starting.
How quickly can social media bring new clients to a mental health clinic?
That depends on your services, audience and the reach we agree. Realistic goals are set at kickoff and reviewed monthly, and we never promise follower numbers or inquiry volumes.
How do you keep posts within health advertising rules?
Every caption and ad is planned with DHA, DoH and MOHAP guidelines in mind and signed off by your clinical lead. Where approval of health advertising is needed, we prepare the material to support it.
What happens when someone shares something personal in our DMs?
We reply briefly and kindly, move the conversation to your intake team on WhatsApp or phone, and follow the crisis signposting you approve. Clinical advice is never given in comments or DMs.
How can we tell which posts lead to bookings?
Tracked bio links, WhatsApp click tags and ad conversions show which content led to intake calls. That way mental health clinic social media is measured on booked assessments.
What commitment does a social retainer require?
After an agreed setup phase the retainer is monthly. Terms are written plainly, and you can step away with notice.
Can you support mental health clinics in other emirates or the GCC?
Yes. Strategy, approvals and reporting work remotely, and filming is scheduled at your premises wherever you operate in the UAE or wider Gulf region.
What does social media management for a clinic cost?
It depends on the platforms, the number of posts and videos, and how often we film. You get a clear recommendation after the free social audit, and ad spend goes directly to the platforms.
Who owns our clinic's social accounts and videos?
Your clinic owns every profile, ad account and piece of content. We work through admin access that you control and can revoke.
Social media insights
Thinking for decision-makers.
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Make your clinic feel safe to reach out to.
Start with a free Mental Health Social Audit, or open a private WhatsApp chat with Louis about your clinic.
Get my free auditWhatsApp +971 50 384 7594