Hotel social media · Dubai & Abu Dhabi
Hotel content that drives direct bookings and return stays.
Bdazzil runs hospitality social media marketing for hotels, resorts and serviced apartments, from room tour Reels and staycation stories to creator stays, sending guests to your booking engine rather than the OTAs. Led by the team behind digital work for ADNOC and Royal Jet.
✓ Guest privacy protected in every photo and story
✓ Arabic & English content for GCC and resident guests
✓ Room and event DMs handed to reservations
Senior creative leads for premium UAE properties
Get your free Hotel Social Media Audit
In a 15-minute screen recording we assess your Instagram, TikTok and LinkedIn, room and dining content, and how guest messages reach reservations. A note with three quick wins lands within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most hotel social feeds send bookings to the OTAs.
01
Brochure shots, no feeling
Wide-angle room photos match every listing site, so guests never feel the pool at sunset or the breakfast spread, and they book wherever the rate looks lowest.
02
No path to book direct
Posts inspire a staycation but link nowhere useful. Guests search the hotel name, land on an OTA and your margin goes to commission.
03
Wedding inquiries left unread
A couple asks about ballroom dates through Instagram, the message sits with marketing instead of events, and a larger booking walks to another property.
Our solution
The Direct Stay System: hosted by one team.
Each part welcomes guests on to the next, so a room tour Reel, creator stay or quick reply ends in a direct booking or event inquiry.
i.
Guest platform plan
Instagram and TikTok for leisure, LinkedIn for corporate and MICE planners.
Guest strategy
ii.
Stay & dine content
Room tours, pool days, dining moments and staff hospitality on video.
Reels & photo
iii.
Season calendar
Summer staycations, Ramadan iftars, Eid breaks and National Day packages.
Planning
iv.
Reservations handover
DMs answered and room, dining or event requests passed on.
Community
v.
Paid reach & revenue
Boosted offers measured in direct stays, room revenue and event leads.
Accountability
Social media for hotels
Brand, booking and social under one roof.
Your room pages, booking engine and guest follow-up are designed with each campaign in mind, so a traveler tapping a TikTok link reaches the offer and dates in two steps.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Hospitality brand standards
Content that respects guests and brand standards.
Hotels promise discretion as much as comfort. We keep guests out of shot unless they agree, follow any brand or operator guidelines, keep bar and alcohol posts within local and platform limits and disclose every hosted creator stay.
Guests featured only with consentIncluded
Operator brand guidelines followedIncluded
Rates and offers matched to booking engineIncluded
Alcohol content within local restrictionsIncluded
Hosted creator stays disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why hotels partner with Bdazzil
What hotels gain from working with us.
Hotels win on experience and lose margin to commission. These commitments help your feed tilt the balance back.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Hotel general managers usually ask.
How soon will social media lift direct bookings at our hotel?
Seasonality, rate strategy and your current audience all play a part. The plan, milestones and realistic targets are agreed during onboarding, with no promise of follower growth or room nights.
Can our brand or operator approve content first?
Yes. Drafts go through your marketing lead and, where needed, the operator’s brand team. Offers and rates are checked against the booking engine before posting.
How do you measure direct bookings from social?
Tagged links, booking engine tracking and WhatsApp chats show which posts and creators drove stays. Hospitality social media marketing is then measured in room nights, dining covers and event leads.
Do you manage influencer and creator stays for hotels?
Yes, from shortlisting to briefing and tracking results. Invited creators need their Media Council advertiser permit in place, and hosted or paid stays are disclosed on every post.
What contract do hotels sign with Bdazzil?
An initial term covers a full season of shoots and campaigns. After that, the arrangement renews month by month under terms agreed in writing.
Can you promote our hotel to travelers from across the GCC?
Yes. Campaigns can reach UAE residents planning staycations and travelers in neighboring GCC markets, with Arabic and English creative tuned to each.
What does hotel social media management cost?
It reflects platforms, outlets covered, shoot frequency and creator stays. We outline a scope once the audit is finished. Platforms invoice the hotel for ad spend directly.
Who owns the hotel's social accounts and content?
Your property does. Pages, ad accounts, imagery, video and design templates are set up in your name, and our permissions are yours to remove.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
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Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Bring guests straight to your front desk.
Get a free Hotel Social Media Audit, or speak to Louis on WhatsApp about next season.
Get my free auditWhatsApp +971 50 384 7594