Hotel social media marketing · Dubai & Abu Dhabi
Hotel social media that wins more direct bookings.
We manage Instagram, TikTok and Snapchat for hotels and resorts, filming rooms, dining and experiences so guests book direct, reserve tables and return, from the senior team behind digital work for ADNOC and Royal Jet.
✓ Content aligned with your brand and owner standards
✓ Arabic & English posts for GCC and resident guests
✓ Booking DMs handed to reservations on WhatsApp
Senior hospitality storytellers across the UAE
Get your free Hotel Social Media Audit
Our team records 15 minutes on your hotel and outlet accounts, content mix and guest DM handling, and three quick wins follow as a written note inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most hotel feeds send bookings to the OTAs.
01
Pretty rooms, no reason to book
Polished room shots and pool angles look like every other property, and nothing shows the staycation package, the brunch or why booking direct is the better choice.
02
Outlets fighting for the grid
Restaurants, spa, beach club and rooms all push their own posts with no shared plan, so the hotel account feels scattered and each outlet underperforms.
03
Guest questions left waiting
Guests ask about late checkout or family rooms in DMs and hear back tomorrow, so hotel social media marketing pushes them straight to a booking site with a commission.
Our solution
The Direct Stay Social System: one team for every outlet.
Every part is joined to the next, so a sunset Reel moves a guest to your booking engine or a WhatsApp chat with reservations.
i.
Platform roles
Instagram and TikTok for leisure, Snapchat for GCC guests, LinkedIn for MICE.
Social strategy
ii.
Stay-worthy content
Staff stories, room walkthroughs, dining moments, Eid and summer staycation offers.
Reels & stories
iii.
Property shoots
Planned shoot days, bilingual captions and templates for every outlet.
Production
iv.
Guest conversations
Reviews and comments answered, booking questions passed to reservations.
Community
v.
Direct booking campaigns
Paid Meta, TikTok and Snapchat reach tracked to room nights and covers.
Paid & reporting
Social media for hotels and resorts
Rooms, restaurants and social under one plan.
Property brand, booking pages, search listings and outlet social calendars are planned together, so a guest tapping a Reel lands on the right offer with a direct rate.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Hotel brand standards
Hotel content that protects guests and the brand.
Hotels answer to guests, owners and often a global brand. We follow your brand guidelines, film guests only with consent, keep content culturally appropriate and treat bar and beverage content within platform and local restrictions.
Brand guidelines applied to every postIncluded
Guests filmed only when they agreeIncluded
Beverage content within local limitsIncluded
Culturally appropriate stylingIncluded
Creator stays with permits & disclosureIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
What hotels gain from Bdazzil
Four reasons hotel teams hand us the feed.
A hotel account has to sell rooms, tables and experiences at once. We run it as one plan, measured in bookings.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Hotel GMs and marketing heads ask us this.
How soon does hotel social media affect direct bookings?
That depends on your property, season, rate strategy and the paid reach we agree. Targets are set in the first planning session and reviewed monthly, and we never promise follower growth.
Can you work within our hotel group's brand guidelines?
Yes. Brand standards, owner approvals and group review steps are built into the calendar, and bar or beverage content follows platform and local restrictions.
How do you link Instagram to our booking engine?
Tracked links, booking engine conversion tags and WhatsApp tags show which content produced room nights and reservations, so hotel social media marketing is judged in revenue.
Is a long contract required for hotels?
No. A setup phase is agreed in writing, then the retainer runs monthly with clear notice terms.
Can you manage properties across the UAE and the GCC?
Yes. We plan and report remotely and schedule shoots at each property, whichever emirate or Gulf market it is in.
How is a hotel social media retainer priced?
It depends on the number of outlets, platforms, content volume and shoot frequency. A recommendation follows the free social audit, and ad spend is paid directly to the platforms.
Who owns our hotel's social accounts and content?
The hotel or owning company owns every profile, ad account and piece of footage. Our access sits under your business manager and can be removed.
Should we host influencers for staycation content?
It can work when their audience matches your guests. We only invite creators holding the appropriate UAE Media Council advertiser permit, and every hosted stay is disclosed.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
Read More
Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Let your next direct booking start on Instagram.
Get your free Hotel Social Media Audit, or talk to Louis on WhatsApp about your occupancy goals.
Get my free auditWhatsApp +971 50 384 7594