Luxury goods social media · Dubai & Abu Dhabi
Luxury goods social media that books private appointments.
We direct Instagram, TikTok and WhatsApp clienteling content for luxury boutiques, watch dealers and premium labels, so collectors request private viewings and reserve new arrivals, delivered by the senior team behind digital work for ADNOC and Royal Jet.
✓ House brand guidelines followed to the letter
✓ Polished Arabic & English for GCC clients
✓ Private viewing requests passed to client advisors
Premium creative direction for respected UAE brands
Request your free Luxury Social Audit
A recorded 15-minute appraisal of your feed, product films, creator activity and advisor messaging, followed by three quick wins you receive in writing inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most luxury boutique feeds feel like any other store.
01
Brand assets, no boutique voice
Reposting the house’s global campaign gives clients no reason to visit your boutique, meet your advisors or ask about the pieces allocated to your store.
02
Sale-style posts on luxury pieces
Countdown stickers, crowded carousels and promotional language erode the exclusivity clients pay for, and can breach the principal’s brand guidelines.
03
Collectors waiting for replies
A client asking about a limited watch waits hours for a scripted answer, so luxury goods social media marketing starts conversations your advisors never get to finish.
Our solution
The Private Client Social System: discreet from feed to fitting.
Each part is composed to lead into the next, so a quiet product film brings a collector into a WhatsApp chat with an advisor and a private appointment.
i.
Channel positioning
Instagram for desire, TikTok for discovery, Snapchat for young GCC clients.
Social strategy
ii.
Boutique storytelling
Advisor-led films, new arrivals, craftsmanship details and private event moments.
Film & stills
iii.
Brand-safe production
Guideline-checked shoots, bilingual captions and templates approved by the principal.
Production
iv.
Clienteling handover
DMs answered personally, then passed to the right advisor on WhatsApp.
Community
v.
Discreet amplification
Paid reach to affluent audiences, reported in appointments and reservations.
Accountability
Social media for luxury brands
Boutique, site and social held to one standard.
Boutique identity, product pages, search presence and social content are planned together, so a client tapping a film reaches the same refined experience and a direct line to an advisor.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Luxury brand governance
Luxury content that honors the house and the client.
Luxury retailers answer to demanding clients and often to a brand principal. We work inside house guidelines, avoid discount-style messaging, never reveal client identities or purchases, and approve creators only when permits, disclosure and audience fit are clear.
Principal approval on brand contentIncluded
No discount-style messagingIncluded
Client identities kept privateIncluded
Authenticity details stated carefullyIncluded
Permit-holding creators, clearly disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
What luxury retailers gain from Bdazzil
Four reasons luxury retailers can trust our team.
In luxury, one careless post costs more than a quiet month. We plan every detail with that in mind.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What luxury boutique directors want clarified.
What timeline should a luxury boutique expect for private appointments from social?
It depends on your brands, allocations and the paid reach we plan. Realistic targets are agreed at the start and reviewed monthly, and follower growth is never promised.
Can you work within the brand principal's social media rules?
Yes. House guidelines and approval steps are built into every calendar, and anything the principal must see is submitted before posting.
How do you link social activity to boutique sales?
Tracked links, WhatsApp tags and appointment codes connect content to viewings and purchases, so luxury goods social media marketing is judged on sales.
What commitment does a luxury retailer make with you?
After an agreed setup phase the retainer is monthly with a clear notice period, and production can increase around launches and private events.
Can you cover boutiques across the UAE and GCC?
Yes. Planning and approvals run remotely, and shoots are scheduled at each boutique in any emirate or Gulf market you operate in.
How much does luxury goods social media management cost?
It depends on platforms, content volume and how many shoots we run each month. We recommend a scope after the free social audit, and ad spend is paid to the platforms separately.
Who owns the content and social accounts?
Your business owns its profiles, ad accounts and original footage, subject to any rights your brand principals hold. Our access can be removed at any time.
Do luxury brands still benefit from creator partnerships?
Yes, when the creator’s audience genuinely buys at your level. We only engage creators holding the appropriate UAE Media Council advertiser permit, and every paid partnership is disclosed.
Social media insights
Thinking for decision-makers.
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Give your boutique a feed worthy of its pieces.
Request your free Luxury Social Audit, or open a discreet WhatsApp conversation with Louis.
Get my free auditWhatsApp +971 50 384 7594