Home healthcare social media · Dubai & Abu Dhabi
Home care content that earns a family’s trust.
Home healthcare social media that shows your nurses, explains your services and turns family messages into care assessments, planned by the team behind digital work for SEHA and Cleveland Clinic Abu Dhabi.
✓ Care claims planned within DHA & DoH guidance
✓ Arabic & English posts for UAE families
✓ Family inquiries passed to your care line fast
Senior social team for home care providers
Get your free Home Care Social Media Audit
In a recorded 15-minute session we check your social profiles, posts and how family messages are answered, then email three quick wins before 48 hours pass.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why home care social pages fail worried families.
01
No faces behind the uniform
Families deciding who enters their parent’s home want to see real nurses and caregivers, yet most feeds show stock photos that build no confidence.
02
Urgent messages, slow answers
A son messages about care after a hospital discharge, waits hours for a reply, and calls another provider before your team sees it.
03
Recruiting and patients mixed up
Job posts for nurses and messages for families crowd the same feed, confusing both audiences and burying the services families need.
Our solution
The Family Trust Social System: from first post to visit.
Each stage feeds the next, so home healthcare social media turns family concern into calls and booked care assessments at home.
i.
Audience & platforms
Facebook and Instagram for families, LinkedIn for nurse recruitment and partners.
Social strategy
ii.
Caregiver stories
Nurse introductions, care explainers and consented family stories on video.
Content production
iii.
Bilingual captions
Warm Arabic and English captions approved by your medical director.
Copy & approvals
iv.
Care line handover
Comments and DMs answered, urgent cases moved to your care line.
Community
v.
Local ads & reporting
Paid posts reach families nearby, reported as assessments booked.
Paid social
Social media for home healthcare
Posts, replies and results in one team’s hands.
We shape your home care content, website and family follow-up together, so a relative who reads a post can reach a coordinator without hunting for a number.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Home care standards
Home care content that protects patients and your license.
Home healthcare is licensed and deeply personal. Content and paid social respect DHA and DoH advertising guidance, patient privacy at home is protected, and filming happens only with written consent.
No patient filmed without consentIncluded
Home addresses never shownIncluded
Clinical service claims reviewedIncluded
Recruitment posts kept separateIncluded
Complaints answered calmly offlineIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why home care companies pick Bdazzil
What home care teams get from working with us.
Home care marketing depends on trust built slowly and lost quickly. These are the habits we bring to every account.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What home care owners want to know.
How quickly can social media bring home care inquiries?
It depends on your areas served, reputation and ad spend. The plan and realistic targets are agreed when we start, and we never promise follower numbers.
Can we film nurses caring for patients at home?
Only with written consent from the patient or family and with private details kept out of shot. Every post is checked against DHA and DoH advertising guidance.
How do social messages reach our home care coordinators?
Messages are answered within agreed hours and handed to your coordinator on WhatsApp or phone. Tracked links show which home healthcare social media posts led to assessments.
Can you also help us recruit nurses and caregivers on social?
Yes. We run recruitment content on LinkedIn and Facebook separately, so family-facing pages stay focused on care.
Is there a minimum term?
Terms are agreed at the start and kept flexible. We would rather keep the work because it brings families than because of a long contract.
Do you support home care companies across the UAE?
Yes. We plan content and targeting for each emirate you serve and can support expansion into the wider GCC.
What does home care social media management cost?
It depends on platforms, content volume and filming. The free social audit shapes our recommendation, while ad spend is paid straight to each platform.
Who owns the accounts and videos?
Your company does. Every profile, ad account, photo and video is set up in your name from the beginning.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
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Read MoreNow onboarding for Q4 2026
Be the home care name families message first.
Get a free Home Care Social Media Audit, or ping Louis on WhatsApp with a quick question.
Get my free auditWhatsApp +971 50 384 7594