Real estate social media agency · Dubai & Abu Dhabi
Property Reels that turn scrollers into booked viewings.
Real estate social media marketing for developers and brokerages: walkthrough Reels, launch content and fast WhatsApp handover that turn buyers and investors into viewing requests. Delivered by the team behind digital work for ADNOC and Royal Jet.
✓ Listings posted with RERA & ADREC advertising rules in mind
✓ Arabic & English content for local and expat buyers
✓ Viewing DMs passed to the listing agent on WhatsApp
Chosen by property developers and broker principals nationwide
Get your free Property Social Media Audit
Get a recorded 15-minute critique of your Instagram, TikTok and lead handling, with three written quick wins arriving within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most property feeds sell nothing between launches.
01
Brochure renders on repeat
The same CGI images appear on every agency’s page. Buyers never see the actual view, the community or the agent, so they scroll past to someone who films real homes.
02
Posts that risk a permit
Listings without the required permit details, promised rental yields or unlicensed agents on camera can breach advertising rules and cost the brokerage far more than a missed lead.
03
DMs answered after the viewing slot
An investor asks for the floor plan at night and hears back two days later. By then another broker has already arranged the viewing and the deal.
Our solution
The Listing to Viewing System: one team, every launch.
Each part is connected, so a thirty-second walkthrough becomes a DM, a WhatsApp conversation with the right agent and a booked viewing or launch registration.
i.
Buyer & investor channels
Instagram and TikTok for tours, Snapchat for younger buyers, LinkedIn for investors.
Social strategy
ii.
Walkthroughs & launch content
Property tours, community guides, market explainers and agent profiles every month.
Content & Reels
iii.
Permit-checked production
Shoots, templates and bilingual captions checked against advertising requirements.
Production
iv.
DM to agent handover
Inquiries qualified and routed to the listing agent on WhatsApp.
Community
v.
Paid promotion & results
Meta, TikTok and Snapchat campaigns, reported in viewings and registrations.
Accountability
Social media for real estate brokerages
Reels, listing pages and lead handling in one team.
Your social content, project pages and buyer follow-up are managed by one senior property team, so an investor who saves a walkthrough lands on accurate details and a quick route to an agent.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Real estate advertising
Property content that respects the rules on every listing.
Each emirate sets its own rules for promoting property. Posts, Reels and paid campaigns are prepared to respect RERA and DLD in Dubai and ADREC in Abu Dhabi, so listings, launches and agent content stay publishable.
Advertising permit details on listingsIncluded
No promised yields or returnsIncluded
Licensed agents only in agent contentIncluded
Creator partnerships with Media Council permitsIncluded
Paid collaborations clearly disclosedIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why developers and brokers choose Bdazzil
Four reasons property leaders stay with us.
Luxury and prime real estate is a core field for Bdazzil. These are the standards we hold on every listing and launch.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Questions developers and brokers raise most often.
Do property posts on social media need an advertising permit?
Usually, yes. Listings generally need the relevant permit details, and the rules differ by emirate. Our real estate social media marketing follows the RERA, DLD or ADREC position for each listing, and we never publish promised returns.
Which platforms bring the most viewings for a brokerage?
Instagram and TikTok carry most property discovery, Snapchat reaches younger UAE buyers and YouTube suits longer tours. LinkedIn works for investor and agent recruitment content.
Can you feature our agents in videos?
Yes, and buyers respond to familiar faces. We only feature licensed agents and plan simple recurring formats so filming fits around their viewings.
Do you work with property influencers?
Where it suits a launch, yes. Creators must hold the UAE Media Council advertiser permit, and every paid collaboration is clearly disclosed.
How do DMs turn into viewings for our agents?
Messages are qualified with a short script and handed to the listing agent on WhatsApp or through your CRM. Tagged links then show which posts produced viewings and registrations.
How quickly will a developer see leads from social media?
It depends on the project, the price point and the launch calendar. We agree the plan and a realistic timeline at kickoff and do not promise follower growth.
What does real estate social media management cost?
Pricing reflects the platforms, how much content each project needs and the number of shoot days. The free social audit ends with a recommended scope, and campaign spend on Meta, TikTok or Snapchat is billed by those platforms.
Does the brokerage own the accounts and lead data?
Your company owns every profile, ad account and piece of content. After a short initial term, work runs monthly, and we support clients across the UAE and the wider GCC.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Make your listings the ones buyers stop scrolling for.
Claim your free Property Social Media Audit, or send Louis your questions on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594