Commercial property social media · Dubai & Abu Dhabi
LinkedIn and Instagram that bring occupiers to your floors.
We run commercial real estate social media as one leasing engine: LinkedIn thought pieces, building walkthrough Reels and paid reach to occupiers, handled by the senior team behind digital work for ADNOC and Royal Jet.
✓ Building posts planned around RERA & ADREC guidance
✓ Bilingual captions for regional & local occupiers
✓ LinkedIn DMs handed to leasing within agreed hours
Senior social counsel for landlords & asset managers
Get your free Commercial Property Social Audit
We record a 15-minute walk through your LinkedIn and Instagram profiles, building content and DM handling, then send three quick wins, written up, inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most commercial property social feeds never reach a decision-maker.
01
Lobby photos, no leasing story
Feeds show polished lobbies and handover ceremonies, but never floor plates, fit-out options or parking ratios, so the facilities manager scrolling past has no reason to request a tour.
02
Instagram-only in a LinkedIn market
Occupier decisions sit with CFOs, office managers and tenant reps who live on LinkedIn, yet most posting effort goes to Instagram, where few of them are looking for space.
03
Tenant rep messages left unread
A broker asks about a full-floor requirement in a LinkedIn message, nobody on the leasing desk sees it for days, and the requirement closes in a rival tower.
Our solution
The Occupier Attention System: built post by post.
Strategy, content, community and paid reach are linked, so commercial real estate social media produces tour requests, broker calls and signed heads of terms instead of likes.
i.
Platform & audience plan
LinkedIn for occupiers and brokers, Instagram for retail and lifestyle assets.
Social strategy
ii.
Building content pillars
Walkthrough Reels, floor plate carousels and area guides on a monthly calendar.
Content & video
iii.
Bilingual production
Shoots, templates and Arabic and English captions approved before posting.
Production
iv.
Broker & DM handling
Comments and LinkedIn messages handed to leasing within agreed response times.
Community
v.
Paid reach & reporting
Targeted LinkedIn and Meta ads, reported against tours and heads of terms.
Accountability
Social media for commercial landlords
Leasing, content and community run by one senior desk.
Your social calendar is planned alongside the building brand, leasing pages and CRM, so a tenant rep who clicks from LinkedIn lands on real availability and a named contact.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Property advertising rules
Posts about space that stay accurate and permitted.
Commercial listings shared on social still count as property advertising. We plan captions, ads and creator content with RERA, DLD and ADREC guidance as the reference point, and check areas and availability before anything goes live.
Listing details checked before postingIncluded
Permit references where requiredIncluded
Creator posts with Media Council permitsIncluded
Paid partnerships clearly disclosedIncluded
Tenant names shared only with consentIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why landlords run social with Bdazzil
Four reasons leasing teams post with us.
Leasing teams rarely need more posts. What they need is fewer, sharper ones that tenant reps actually forward, and someone who answers the messages that follow.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Questions leasing directors put to us first.
Does social media actually help lease commercial buildings?
It helps when the content answers what occupiers need: floor plates, access, amenities and availability. Commercial real estate social media works best on LinkedIn with paid reach aimed at decision-makers, and every DM routed to your leasing team. Realistic targets are set together at the outset, based on your vacancy and scope.
How do you keep building posts within RERA and ADREC requirements?
We plan listing posts and ads against RERA, DLD and ADREC advertising expectations and include permit details where they apply. Your team approves every caption before it runs, and availability is rechecked each month.
Which platforms should an office or warehouse landlord use?
LinkedIn usually leads for office and industrial space because that is where CFOs, facilities heads and tenant reps spend time. Instagram and TikTok suit retail and mixed-use assets, and YouTube works for longer building tours. We only recommend channels your occupiers use.
Can social inquiries flow into our leasing CRM?
Yes. Links carry tracking so tour requests from LinkedIn or Meta land in your CRM with the source recorded, and DMs are handed to the right leasing agent. That lets us report social against tours and signed terms rather than likes.
What does a social media retainer for commercial property cost?
It depends on how many buildings you market, the platforms and how much filming each month needs. We recommend a scope after the free social audit, and ad spend is paid separately to LinkedIn and Meta.
Are we tied to a long contract?
No. Most landlords start with an initial period long enough to shoot content and test paid reach, then continue month to month. Notice terms are written plainly in the proposal.
Do you run social for commercial buildings beyond Dubai and Abu Dhabi?
Yes, we work with landlords throughout the UAE and can reach occupiers in the wider GCC through paid targeting. Shoots are planned around where your buildings are.
Who owns the pages, footage and ad accounts?
You do. Company pages, ad accounts, raw footage and edited Reels are held in your name, with Bdazzil given partner access. If you move on, everything stays with you.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
Read More
Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Let’s make your buildings the ones tenant reps share.
Book the free Commercial Property Social Audit, or tell Louis on WhatsApp which buildings need a stronger following.
Get my free auditWhatsApp +971 50 384 7594