Real estate agent social media · Dubai & Abu Dhabi
Property Reels that win you valuations and viewings.
We plan and film real estate agent social media that makes sellers call you first: community tours, listing Reels and agent profiles, delivered by the team behind digital work for ADNOC and Royal Jet.
✓ Property videos posted with RERA & DLD rules in mind
✓ Arabic & English captions for owners and buyers
✓ Viewing DMs passed to the listing agent quickly
Social partner to brokerage owners across the UAE
Get your free Brokerage Social Media Audit
A 15-minute recorded look at your agency and agent profiles, listing videos and how DMs get answered, followed by three quick wins in writing within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most brokerage Instagram feeds never win a mandate.
01
Listing after listing, no voice
The feed is a stream of portal photos with price tags, so owners thinking of selling see nothing that shows your agents know their community or can market a home better.
02
Star agents, orphan followings
Your best agents build personal audiences on their own accounts, then take those followers with them when they move to a rival brokerage down the road.
03
Viewing requests stuck in DMs
Buyers ask about a unit in Instagram comments, the reply comes two days later from the wrong agent, and the viewing gets booked with someone else.
Our solution
The Community Agent System: from Reel to mandate.
The five parts are linked, so real estate agent social media turns into valuation requests, viewings and signed listing agreements rather than followers.
i.
Channel & community plan
Instagram, TikTok and Snapchat mapped to the communities your agents cover.
Social strategy
ii.
Listing & agent Reels
Property tours, market updates and agent introductions on a monthly calendar.
Short-form video
iii.
Templates & captions
Branded listing templates with Arabic and English captions, approved before posting.
Production
iv.
DM routing
Comments and DMs assigned to the right agent within agreed response times.
Community
v.
Seller-focused ads & reports
Meta and TikTok ads to owners, reported against valuations and viewings.
Paid social
Social media for real estate agents
Agency brand and agent profiles posting from one plan.
We plan the brokerage account and every agent’s content together with your listings site and CRM, so a seller who watches a community tour can request a valuation straight away.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Listing advertising rules
Listing content that protects your license and reputation.
Every listing Reel is still a property advert. We plan posts, agent videos and paid campaigns with RERA and DLD requirements in mind, show permit details where needed and keep prices and availability current.
Permit details on listing postsIncluded
Prices checked against live listingsIncluded
Agent content under one brokerage brandIncluded
Creators hold Media Council permitsIncluded
Seller consent before filming homesIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why brokerages pick Bdazzil for social
What brokerage owners get from our social team.
Some agents love the camera and some avoid it. We plan around both, so the whole brokerage shows up consistently without slowing anyone’s day.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
What brokerage owners ask about social.
How soon will social bring our agents more listings?
That depends on your communities, listing volume and how often agents can film. We agree a realistic plan and targets with you at the outset, then review what social has produced each month in valuations and viewings.
What about RERA and DLD rules on Instagram listings?
Listing posts and ads are planned with RERA and DLD requirements in mind, and permit details are shown where they apply. Prices and availability are checked against your live listings before anything is published.
Should each agent have their own account or post through the brokerage?
Usually both, with clear rules. Agents can run personal profiles in a shared style, while the brokerage page holds listings and ads, so the audience stays with the company.
Will DMs and leads from social reach our CRM?
Yes. Real estate agent social media only pays off when inquiries are followed up, so we set tracked links and a DM handover that sends each lead to the right agent and your CRM with its source.
What does social media management for a brokerage cost?
The retainer depends on platforms, the number of agents featured and how much filming you need. You get a recommendation after the free social audit, and ad spend is paid directly to Meta, TikTok or Snapchat.
Is there a minimum contract?
We ask for an initial term long enough to build a content rhythm, then the work runs month to month. Notice periods are set out clearly before you sign.
Can you reach buyers outside the UAE?
Yes. Paid social can target buyers and investors across the wider GCC where your listings suit them, while organic content focuses on the Dubai and Abu Dhabi communities you cover.
Who owns the brokerage page and agent footage?
The brokerage does. Pages, ad accounts, raw footage and templates sit in your name, and agent content filmed for the company stays with the company.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s put your brokerage in every seller’s feed.
Request the free Brokerage Social Media Audit, or message Louis on WhatsApp to talk through your agents’ content.
Get my free auditWhatsApp +971 50 384 7594