Developer social media · Dubai & Abu Dhabi
Social launches that bring buyers to the sales gallery.
We build real estate developer social media around each launch and the master brand: construction updates, project Reels and paid reach to investors, from the senior team behind digital work for ADNOC and Royal Jet.
✓ Launch ads planned with RERA & ADREC in mind
✓ Arabic & English content for local and GCC investors
✓ Registrations handed to sales within agreed times
Senior social planning for UAE developers
Get your free Developer Social Launch Audit
We record a 15-minute look at your master brand and project accounts, launch content and DM handling, then email three quick wins within 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most developer social feeds go quiet after launch.
01
Renders on repeat
Every post is the same CGI tower at sunset, so investors comparing launches learn nothing about floor plans, payment plans or the community you are building.
02
Silence during construction
Once the launch campaign ends the feed goes quiet for months, and off-plan buyers start asking in comments whether the project is still on schedule.
03
Registrations lost in DMs
Investors register interest through Instagram or Snapchat, the messages sit unanswered over a launch weekend, and brokers with faster replies take the appointment.
Our solution
The Launch Momentum System: before, during and after handover.
The parts are planned as one chain, so real estate developer social media turns into registrations, sales gallery appointments and reservations, not just launch-day reach.
i.
Launch platform plan
Instagram, Snapchat, TikTok and YouTube matched to each project’s buyers.
Social strategy
ii.
Project content pillars
Progress updates, walkthroughs, amenity films and payment plan explainers.
Content & video
iii.
Creator & broker content
Permitted creators and broker kits briefed with approved messages.
Creators
iv.
Registration handover
Comments, DMs and WhatsApp passed to sales within agreed response times.
Community
v.
Launch ads & reporting
Paid reach by emirate and market, reported against appointments and reservations.
Accountability
Social media for real estate developers
One social plan across brand, projects and launches.
Content, launch pages and sales follow-up are planned by one senior team, meaning a buyer who taps a project Reel reaches accurate details and a sales advisor who already knows the launch.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Off-plan advertising rules
Launch content that respects RERA, DLD and ADREC.
Off-plan projects face close scrutiny on advertising. We plan launch posts, influencer content and paid campaigns with RERA, DLD and ADREC guidance close at hand, and keep renders, payment plans and completion dates consistent with approved material.
Project permits shown where requiredIncluded
Renders labeled as artist impressionsIncluded
Payment plans matched to approved termsIncluded
Creators with Media Council permitsIncluded
Paid partnerships disclosed on every postIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why developers plan launches with us
Four reasons developers trust us with launch content.
Launches move fast and mistakes stay online. Our answer is calm planning, clear approvals and people who have run high-scrutiny digital work before.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Developer marketing teams usually ask us.
When should social start before a project launch?
Ideally while the project is still being named, so teasers, registration content and broker kits are ready together. We fix the plan and dates with you once the launch scope is clear.
How are off-plan posts kept within RERA, DLD and ADREC requirements?
Posts, creator scripts and ads are planned with those requirements in mind, with permit details shown where they apply. Your team approves every render and payment plan reference before it goes live.
Can you work with influencers for a project launch?
Yes, where it suits the buyer. Creators must hold the appropriate UAE Media Council permit, paid partnerships are clearly disclosed, and scripts go through your approval like any other post.
How does social connect to our sales CRM?
Registration forms, tracked links and WhatsApp handovers send each lead into your CRM with its source. That lets real estate developer social media be reported against appointments and reservations, not just reach.
What does developer social media management cost?
It depends on the number of projects, platforms, shoot days and launch intensity. We recommend a scope after the free audit, and ad spend is paid separately to each platform.
Do we have to commit for a full year?
No. Many developers work with us per launch phase or on a rolling retainer, and the notice terms are agreed in writing before work begins.
Can you reach investors outside Dubai and Abu Dhabi?
Yes. Paid social can reach buyers in every emirate and across the GCC, with creative in both languages for each audience. Organic content stays focused on the project and community.
Who owns the launch footage and social accounts?
The developer does. Pages, ad accounts, raw footage, drone shots and templates are registered to you, and creator usage rights are agreed in writing.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
Read More
Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Let’s plan the social side of your next launch.
Ask for a free Developer Social Launch Audit, or share your launch date with Louis on WhatsApp.
Get my free auditWhatsApp +971 50 384 7594