Cosmetics store social media · Dubai & Abu Dhabi
Tutorials and Reels that bring beauty shoppers to checkout.
We produce cosmetics store social media that sells shades, not slogans: swatch videos, tutorials and creator reviews on Instagram, TikTok and Snapchat, from the senior team behind digital work for ADNOC and Royal Jet.
✓ Product claims kept accurate, never medical
✓ Bilingual Arabic & English looks for UAE shoppers
✓ Shade questions answered in DMs promptly
Planned by senior people who know UAE retail
Get your free Beauty Store Social Audit
A recorded 15-minute study of your feed, creator content and how shade and stock questions are answered, with three quick wins in your inbox inside 48 hours.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most cosmetics store feeds get likes but not orders.
01
Brand assets, no store voice
Your feed reposts the same campaign images every other stockist uses, so shoppers see no reason to pick your store over a mall rival.
02
Swatches nobody believes
Filtered photos and heavy editing make shades look different on skin, so shoppers hesitate, order the wrong tone or never order at all.
03
Creator posts with no trail
Influencer videos generate comments but no tracked links or codes, so you cannot tell which creators sold products and which simply cost money.
Our solution
The Shade to Basket System: built for beauty shoppers.
Planning, video, creators and DMs work together, so cosmetics store social media turns into online orders, WhatsApp orders and repeat purchases.
i.
Beauty platform plan
Instagram, TikTok and Snapchat matched to your shoppers and brands.
Social strategy
ii.
Tutorials & swatches
Unfiltered swatches, routines and launch Reels on a monthly calendar.
Short-form video
iii.
Creator program
Permitted creators, disclosed partnerships and trackable codes for every collaboration.
Creators
iv.
Shade & stock DMs
Shade advice and stock questions answered, then handed to WhatsApp ordering.
Community
v.
Retargeting & reports
Paid reach to engaged shoppers, reported against baskets and repeat orders.
Paid social
Social media for cosmetics retailers
Content, creators and checkout run by one beauty team.
Social, product pages and WhatsApp ordering are planned side by side, so a shopper who watches a swatch video lands on the exact shade and can buy in a few taps.
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Beauty claims & disclosure
Beauty content that stays honest on every shade.
Beauty shoppers are quick to spot exaggeration. We plan posts, creator content and ads with careful product claims, unfiltered swatches, clear disclosure of paid partnerships and the brand guidelines of labels you stock.
No medical or cure claimsIncluded
Swatches shown without heavy filtersIncluded
Creators hold Media Council permitsIncluded
Paid posts clearly disclosedIncluded
Brand guidelines from stocked labelsIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Why beauty retailers pick Bdazzil
Four reasons cosmetics retailers plan content with us.
Beauty social moves quickly and trends burn out in days. We keep a steady calendar underneath, so trends add sales rather than chaos.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Cosmetics retailers ask us this often.
How quickly can social media increase our beauty sales?
It depends on your range, pricing and how much paid reach supports content. We agree realistic targets when we start and track orders from social every month.
How do you keep product claims accurate?
We follow the brand guidance of the labels you stock, avoid medical or cure claims and show swatches without heavy filters. Your team approves every caption.
How do you manage influencers for a cosmetics store?
We shortlist creators who suit your shoppers, confirm they hold the appropriate UAE Media Council permit and make sure paid partnerships are disclosed. Each creator gets a tracked code so sales can be measured.
Can you connect Instagram and TikTok to our online store?
Yes. Cosmetics store social media is tracked through product links, catalogs and codes, so orders and WhatsApp sales can be traced to posts and creators.
What does social for a cosmetics retailer cost each month?
The retainer depends on platforms, content volume, shoots and creator work. Once the free social audit is done we suggest a scope, and ad spend is paid separately to the platforms.
Do you ask for a long contract?
An initial term lets content and creator work settle, then the retainer is monthly with clear notice terms.
Can you reach shoppers across the GCC?
Yes. Content is made for UAE shoppers in Arabic and English, and paid campaigns can reach other GCC markets where you deliver.
Who owns our social accounts and creator content?
Your business owns the accounts, ad access and footage. Creator usage rights are agreed in writing and assigned to you.
Social media insights
Thinking for decision-makers.
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Let’s make your store the beauty feed shoppers buy from.
Book the free Beauty Store Social Audit, or WhatsApp Louis to talk through your next launch.
Get my free auditWhatsApp +971 50 384 7594