Social storytelling & brand voice · Dubai & Abu Dhabi
Social storytelling and a brand voice clients recognise at once.
We define how your brand sounds on social and shape the stories behind your people, clients and expertise, so every post builds trust and familiarity. Written by the senior team behind digital work for ADNOC, Cleveland Clinic Abu Dhabi and Royal Jet.
✓ A documented voice for English and Arabic
✓ Story themes drawn from your real expertise
✓ Consistent tone across every platform and writer
Trusted by founders and leadership teams across the UAE
Get your free Brand Voice Audit
A recorded review of how your brand currently sounds on social, where the tone drifts and three story angles your competitors are not telling.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most brands sound like everyone else online.
01
A different voice every week
Posts written by different people read like different companies, formal one day and casual the next, so followers never form a clear impression of your brand.
02
Facts without a story
Services are listed and awards announced, but the people, decisions and client moments that make your business trustworthy are never told in a way people remember.
03
Lost between two languages
English and Arabic posts carry different personalities because nobody has defined how the brand should sound in each, which weakens recognition with the bilingual audiences you serve.
How we shape it
From scattered posts to a voice that is unmistakably yours.
A focused five-step process that defines your voice, finds your strongest stories and puts both into practice, with clear guidance any writer can follow.
i.
Voice & story discovery
Interviews with founders and key people uncover the values, history and client moments that make your brand worth following.
Week 1
ii.
Voice definition
We define your tone, vocabulary and personality traits in English and Arabic, with clear examples of what the brand would and would not say.
Week 2
iii.
Story themes & arcs
Recurring story themes and series are planned, from behind-the-scenes and expert perspectives to client journeys told with permission.
Weeks 3–4
iv.
Voice in practice
We write the first stories and captions in the new voice and refine them with your team until the tone feels natural and right.
Month 2
v.
Consistency reviews
Regular reviews of published content check tone and storytelling against the guide, keeping every writer and platform aligned over time.
Ongoing
Social media services
Ten ways we build social channels that sell.
From strategy and content to community and reputation, we run social channels that build trust and drive enquiries. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why brands trust us with their voice.
Your voice is how clients recognise you before they see your logo. We treat it as a strategic asset, built with care and protected over time.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Every brand voice project includes
A voice and a story bank your team can use.
Not a vague mood board. You receive a written voice guide, a planned set of story themes and published examples that show the voice working.
Founder & team story interviewsIncluded
Bilingual brand voice guideIncluded
Vocabulary, tone & do-and-don’t examplesIncluded
Recurring story themes & series planIncluded
First set of stories written in voiceIncluded
Quarterly voice consistency reviewIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Questions about storytelling and brand voice.
What is a brand voice on social media?
It is the consistent personality your brand uses in captions, replies and videos: the tone, vocabulary and attitude people come to recognise. A clear voice makes your content familiar and trustworthy.
Why does storytelling matter for professional services?
Buyers of clinics, law firms and advisers choose people they trust. Stories about your team, decisions and client experiences show that trust in a way service lists cannot.
How do you define a brand voice?
We interview your leadership, review your positioning and study how your buyers speak. The result is a written guide with tone principles, vocabulary and practical examples.
Can the brand voice work in both English and Arabic?
Yes. We define how the personality translates into each language, since formality and expression differ, so the brand feels consistent without literal translation.
Can we share client stories on social media?
Only with clear consent and appropriate anonymity. In regulated sectors we also recommend checking wording with your compliance team before publishing.
Will our team be able to write in the new voice?
Yes. The guide is written for practical use, with examples and common phrases. We can also run a short workshop with the people who write for your brand.
How long does it take to define a brand voice?
The voice and story themes are defined through the first steps of our process, then refined as the first stories are written with your team. You receive a clear plan at the start.
How much does brand voice and storytelling work cost?
It depends on the depth of discovery, languages and whether we also write ongoing content. We quote after a free strategy call.
Social media insights
Thinking for decision-makers.
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Read MoreNow onboarding for Q4 2026
Let’s give your brand a voice clients remember.
Book a free, recorded Brand Voice Audit, or message Louis on WhatsApp to start the conversation.
Get my free auditWhatsApp +971 50 384 7594