Social media strategy · Dubai & Abu Dhabi
A social media strategy that gives every post a commercial purpose.
We decide which platforms, audiences and messages deserve your attention, then set measures that tie social activity to enquiries and booked consultations. Planned by the senior team behind digital work for ADNOC, SEHA and Cleveland Clinic Abu Dhabi.
✓ Channel choices based on where your buyers are
✓ Content pillars planned in English and Arabic
✓ Targets set against enquiries, not follower counts
Trusted by founders and leadership teams across the UAE
Get your free Social Strategy Audit
A recorded review of your channels, messaging and competitor activity, showing where effort is being wasted and the three changes worth making first.
Social media delivered by our team for
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
Department of Energy · SEHA · Palm Coast 37 · Balqis Capital·
The problem
Why most social media plans never reach the sales pipeline.
01
Posting without a plan
Content is decided the week it goes out, so every post answers a different question and nothing builds towards a reason for your buyer to get in touch.
02
Every platform, equal effort
Time is spread thinly across channels your clients rarely use, while the platform where decision-makers actually spend time receives the same recycled content as the rest.
03
Vanity numbers in the report
Likes and reach get reported because they are easy to count, so nobody can say whether social activity produced a single consultation or a qualified lead.
How we plan
From honest audit to a plan your team can follow.
A structured five-step engagement that ends with a written strategy, a quarterly roadmap and agreed measures, so your team knows what to publish and why.
i.
Audit & benchmarking
We review your existing channels, content performance and a shortlist of competitors to establish an honest starting point for the strategy.
Week 1
ii.
Audience & positioning
Buyer profiles, the questions they ask before choosing a provider, and the position your brand should own on social in both languages.
Week 2
iii.
Channel & pillar plan
A clear decision on which platforms to prioritise, the role each one plays, and content pillars that connect every post to a commercial goal.
Weeks 3–4
iv.
Quarterly roadmap
Campaign themes, key dates, formats and posting rhythm mapped out for the quarter, with owners and approval steps agreed with your team.
Month 2
v.
Measure & refine
Monthly reviews compare activity against enquiries and bookings, and we adjust channels, pillars and formats based on what the evidence shows.
Ongoing
Social media services
Ten ways we build social channels that sell.
From strategy and content to community and reputation, we run social channels that build trust and drive enquiries. Choose a service to see how we approach it.
10 specialist services · select one to explore
Why brands choose Bdazzil
Why leadership teams trust us with their social strategy.
A strategy is only useful if it survives contact with a busy marketing team. These principles keep ours practical, measurable and commercially grounded.
20
+
Years leading brand, web and search work in the UAE
75
+
Clients across healthcare, law, finance and real estate
300
+
Projects delivered for Abu Dhabi’s Department of Energy
99
%
Positive feedback from our cliients
Selected work
Social media that wins clients.
MATH Financial Group
MATH Financial Group
Masuma Ayurveda
Masuma Ayurveda
Bdazzil
Bdazzil
Renewed Laser UK
Renewed Laser UK
Passion Posts
Passion Posts
Every social strategy includes
A complete plan with nothing left vague.
No slide decks full of trends and no loose ends. You receive a working strategy your team or ours can execute from the first week.
Channel audit & competitor benchmarkIncluded
Buyer profiles & positioning statementIncluded
Platform priorities with a role for eachIncluded
Bilingual content pillars & messagingIncluded
Quarterly roadmap & posting rhythmIncluded
KPI framework tied to enquiriesIncluded
Engagements
Clear pricing. Serious results.
Starter
Social Starter
Strategy, setup and a content calendar, posted on all platforms.
AED 3,500
per month
— Up to 3 posts a week
— Strategy and content calendar
— Images and videos supplied by you
Most popular · Pro
Social Pro
Regular posting with fresh video content every month.
AED 7,000
per month
— Up to 3 posts a week
— 1 half-day video shoot a month
— Scheduling and posting
Advanced
Social Advanced
Full content planning and creation with two shoots a month.
AED 12,500
per month
— Up to 5 posts a week
— 2 half-day video shoots a month
— Full content creation
Dazzle
Social Dazzle
End-to-end strategy, production and publishing.
AED 20,000
per month
— Up to 8 posts a week
— 2 full-day video shoots a month
— End-to-end production
Social media by industry
Social media for every industry.
We know the audiences, platforms and content that work in each sector, so your channels build trust and drive enquiries. Choose your industry to see how we manage it.
35 industries · select yours to learn more
In their words
FAQ
Questions about social media strategy.
What does a social media strategy include?
It covers your audience, positioning, platform priorities, content pillars, posting rhythm and the measures used to judge success. You receive it as a written document and a quarterly roadmap your team can work from.
How much does social media strategy and planning cost?
Pricing depends on the number of platforms, languages and business lines involved. We quote a fixed fee after a free strategy call, once we understand the scope properly.
Do we need to be on every social platform?
No. Most premium service businesses do better by committing properly to two or three channels. The strategy explains which ones matter for your buyers and which can be paused.
Can you plan for English and Arabic audiences?
Yes. We plan messaging and content pillars for both languages, written natively rather than translated, and decide where each language should lead depending on the audience.
Can our in-house team execute the strategy?
Yes. Many clients use the plan to brief their own team, and we remain available for monthly reviews. Others ask us to deliver the content and management as well.
How do you measure whether the strategy is working?
We agree measures upfront, such as enquiries from social, profile visits to key pages and booked consultations. Monthly reviews report against those measures rather than likes alone.
How often should a social media plan be reviewed?
We review performance monthly and revisit the wider plan each quarter. That rhythm keeps the strategy current without changing direction every few weeks.
Does the strategy work with our website and ads?
It should. We plan social alongside your website, search and paid campaigns so each channel sends people to the same clear enquiry path.
Social media insights
Thinking for decision-makers.
How Can A Funeral Home Benefit From Content Marketing?
How Can A Funeral Home Benefit From Content Marketing?
Read More
Is a Facebook Page or Group Better for Business?
Is a Facebook Page or Group Better for Business?
Read MoreNow onboarding for Q4 2026
Let’s plan social media that earns its place.
Request a free, recorded Social Strategy Audit, or message Louis directly on WhatsApp to talk it through.
Get my free auditWhatsApp +971 50 384 7594