Every corporate website is judged on what it contains as much as on how it looks. A prospective client checks your services and projects, an investor looks for governance, a candidate reads about culture and careers, and a journalist wants a press contact. When one of those visitors cannot find what they came for, they rarely ask. They simply leave with a weaker impression. Planning the right corporate website pages from the start prevents those silent losses.
This guide sets out the pages we consider essential, the ones that depend on your type of business, and what each should contain. It reflects the sitemap planning stage of our web design process and our experience building corporate websites for companies across the UAE.
The core corporate website pages
Homepage
The homepage has one job: tell the visitor who you are, what you do and who you do it for, then send them to the right place. Include a clear positioning statement, a short summary of your services or divisions, evidence of credibility such as sectors served or accreditations, and a prominent route to contact. Resist the temptation to include everything. Depth belongs on the pages the homepage links to.
About
The about page answers the question behind every business relationship: can we trust this company. Cover your history, mission and values in concrete terms, where you operate, and how the company is structured. Registered names, license details where relevant, and office locations belong here or in a closely linked page.
Services
A services overview page, followed by an individual page for each core service. Each service page should explain the problem it solves, the scope and deliverables, how the process works, which sectors it suits and what the client should do next. Individual pages also give each service its own chance to appear in search.
Contact
Offer the channels your clients actually use: a short inquiry form, direct phone numbers, email, and WhatsApp where appropriate. Show each office address with a map, working hours and the days you operate. For larger organizations, route inquiries by department or topic so they reach the right team quickly.
Pages that build credibility
- Leadership and team: profiles of partners, directors or department heads with real photographs, roles and relevant experience. For professional services, this is often one of the most visited sections.
- Projects or case studies: examples of work with scope, challenge and approach, published with client permission. Where confidentiality prevents naming clients, describe the sector, scale and nature of the work.
- Sectors or industries: pages showing how your services apply to specific industries, linking to relevant projects and people.
- Clients, partners and accreditations: logos and certifications only where you are permitted to show them, stated factually and kept up to date.
- Testimonials: genuine statements from named clients, with their approval, placed near the services they relate to.
Content and communication pages
Insights or knowledge center
Articles, guides and commentary that demonstrate expertise and answer the questions buyers ask during research. Organize them by topic and link each piece to the relevant service page.
News and media
Company announcements, awards, partnerships and press coverage, plus a media contact and a downloadable press kit with approved logos, leadership photographs and a company boilerplate. Journalists working to deadlines appreciate being able to find these without an email exchange.
People and careers
A careers section supports recruitment and reflects your culture to clients as well as candidates. Include current vacancies with clear descriptions and locations, information about working at the company, benefits where you are comfortable sharing them, and a straightforward application process. If you use an applicant tracking system, integrate it rather than asking candidates to email CVs to a general inbox. Handle applicant data carefully under your privacy policy.
Pages for groups, listed companies and regulated firms
Some pages are essential for particular types of organization:
- Investor relations: for listed or investor-backed companies, financial reports, announcements, governance documents and an investor contact.
- Governance: board members, committees, policies and codes of conduct, particularly for regulated and government-related entities.
- Sustainability or ESG: commitments, reports and initiatives, stated with evidence rather than aspiration.
- Group structure: for holding companies, a clear map of subsidiaries and divisions with links to their own pages or sites.
- Regulatory disclosures: license numbers, regulator names and any required statements for firms licensed in financial, healthcare or other regulated sectors.
Legal, compliance and utility pages
These pages are easy to overlook and important to get right.
| Page | Purpose |
|---|---|
| Privacy policy | Explains what personal data you collect, why and how it is handled, in line with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021), or DIFC or ADGM rules where they apply |
| Cookie policy and consent | Describes analytics and marketing cookies and records consent where required |
| Terms of use | Sets the conditions for using the website and its content |
| Accessibility statement | States your accessibility standard and how users can report problems |
| Thank you pages | Confirm submissions, set expectations for response times and allow accurate conversion tracking |
| Custom 404 page | Helps visitors who reach a broken link find their way back to key sections |
Legal pages should be reviewed by your legal advisors. Templates copied from other websites often describe data practices that do not match your own.
Planning corporate website pages in two languages
For bilingual sites, decide early which pages need full Arabic versions. Core pages, services, about and contact usually do. Insights may be published selectively in one or both languages depending on your audience. Each Arabic page needs its own professionally written content, correct right-to-left layout, and links to its English equivalent, so visitors can switch language without losing their place.
A clear sitemap, agreed before design begins, keeps the project focused. It also shows who owns each page’s content, which is often the factor that decides whether a launch happens on schedule.
Frequently asked questions
How many pages should a corporate website have?
There is no fixed number. A small professional firm might need fifteen to twenty pages, while a group with several divisions may need far more. The right number is the one that gives each service, sector and audience a clear, useful page, without filler pages that add nothing for visitors.
Do we need individual pages for each service?
In most cases, yes. Individual service pages let you explain each offering properly, give buyers the detail they need to shortlist you, and allow each service to appear in search results for relevant queries. A single page listing every service tends to be too shallow to persuade or rank.
Should we show clients and projects if our work is confidential?
You can describe the sector, scale, challenge and approach without naming the client or revealing sensitive details. Anonymized summaries still demonstrate experience. Only display client names, logos or testimonials with written permission, and review confidentiality obligations in your contracts before publishing anything.
A complete website that answers every visitor
The right set of corporate website pages ensures that clients, investors, candidates and media each find what they need and leave with confidence in your company. Planning the structure carefully before design saves time and produces a site that supports every part of the business. If you are mapping out a new corporate site or reviewing an existing one, our team at Bdazzil would be happy to help you plan it.
